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Posts Tagged ‘Tessa Dare’

Avon Is Experimenting With DRM-Free eBooks

Romance publisher Avon Books is experimenting with eBooks without digital rights management (DRM) controls. The publisher is offering a DRM-free options on select digital titles from its imprint. The DRM-free files will be sold in Adobe ePub editions.

The publisher explained that the idea is came from reader demand. Author Tessa Dare explained: ”I know that DRM can be a frustration for honest, paying readers who just want to purchase and read books on their preferred devices.  Avon’s experiment will help me reach a new segment of the digital readership.”

Avon has also launched a new Facebook app, the Avon Social Reader, that lets users read excerpts from upcoming Avon releases and share this content with their friends. AppNewser has more: “Up to 20 percent of each book will be available to read. The content includes social media share buttons, and the app will connect to e-commerce links so that customers can buy the eBooks if they like them. Avon got the idea after doing a survey that found that  romance readers spend a lot of time talking about their favorite books in social networks.” Read more

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Using Kids’ Toys as Book Trailer Props

Could you design a book trailer using just kids’ toys? Romance author Tessa Dare created the book trailer embedded above for fellow romance author Maya Banks–only using props from her daughter’s bedroom. What do you think of the final product?

Dare explained more about this project: “Last year, I’d made an amateur book video using my kids’ toys. People seemed to enjoy it. So when Operation Auction happened, I offered up a similar video as an auction item. To sweeten the deal, a lot of bloggers also promised to post the winner’s video. Maya made a VERY generous bid to win it, and I could not have been more thrilled. Making a video for her Highlander trilogy was a dream come true. Who could resist the chance to dress up Ken dolls in kilts?”

The titles in Banks’ Highlander series include In Bed with the Highlander (August 2011), Seduction of a Highland Lass (September 2011) and Never Love a Highlander (October 2011). The first video Dare created was for her Stud Club trilogy. For both videos, Dare used toys, stock music, low-low-budget special effects, an iPhone and a Macbook computer. (Via Jane L)