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Posts Tagged ‘The Washington Post’

How Publishers Can Attract Young Boy Readers

Although it’s difficult to get any child to read, the boys’ market particularly challenges publishers. According to The Washington Post, girls are more willing to try a broad range of genres while boys tend to be more picky.

Michael Sullivan, author of Connecting Boys with Books, offered this observation in the article: “Boys feel far more uncertain about their reading than girls do, so they’re less likely to take a chance. Studies show that psychologically, boys are known for overestimating their abilities in many areas. The one area where boys consistently underestimate their abilities is in reading.”

One factor publishers should take care on is cover design; inserting humor can really attract a young male audience. Two examples include the Captain Underpants and Diary of a Wimpy Kid series. Another way to grab both girl and boy fans is by writing stories with empowering lead characters; Harry Potter and The Hunger Games enjoy great popularity with both gender groups.

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Washington Post to Expand Sunday Edition & Increase Book Coverage

The Washington Post will increase its Sunday edition paper by creating separate Arts and Sunday Style sections. Beginning with the January 23rd issue, book coverage will play a larger role in the modified Sunday edition.

According to Yahoo! Finance, two types of book reviews are planned. The Sunday Style section reviews will examine books that focus on pop culture topics and the Arts section reviews will focus on arts-related books.

Responding to the news, fiction editor Ron Charles posted on Twitter: “INCREASED book coverage in a mainstream newspaper! When’s the last time you saw that? (Maybe indie bookstores will come back too!)” Other changes will include a new KidsPost tabloid and a more developed Real Estate section.