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The Corporate Side of Booksigning

When Kim Ricketts launched her Book Events company more than three years ago in Seattle, no one else was connecting authors with corporations like Starbucks, Microsoft and Real Networks in a formal way. Now these things are much more commonplace, but that isn’t keeping Ricketts from a hectic schedule that ends “by 11 PM or midnight,” as she tells the Seattle Post-Intelligencer’s John Marshall in a brief Q&A.

Her biggest success? “When those inside companies write to me and say things like ‘I used to think of myself as a reader and went to author events, but then I got too busy with my career or having kids, but now with authors at my workplace, it reminds me how much I love to read,” she says. “I like that conversionary experience. I am evangelistic on this point. That’s when I feel like I have won.” And as for what’s next, expanding what we do to other companies in other regions,” namely in Minneapolis, New York City, Washington, D.C. and Boston. In other words, expect a lot more author/corporation matchups to come…

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