“The Twilight Saga: New Moon” Adaptation Breaks Box Office Records

The cinematic adaptation of Stephenie Meyer‘s “The Twilight Saga: New Moon” has already shattered two opening weekend records, as the vampire books struck multiplex gold once again. UPDATE: Gawker reports that the film earned an estimated $140.7 million over the weekend.

The Wall Street Journal reports that the film pulled in $26.3 million in midnight screenings in the wee hours of Friday, beating the $22.2 million record previously held by “Harry Potter and the Half-Blood Prince.” The article also notes that the film earned $72.7 on Friday, topping the previous one-day records held by comic franchises: “The Dark Knight” and “Transformers: Revenge of the Fallen.”

GalleyCat has been archiving Twilight ephemera all week, starting with Twilight Tattoos. Next, find out what America’s most critically acclaimed writers thought about this bestselling series in this timely GalleyCat video from the National Book Awards. Finally, read our interview with an author who studied the mysterious world of Twilight tourism and one town’s annual Stephenie Meyer Day.

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