UnBeige: Joe the Plumber Needs Quick Book Money

Steve Delahoyde of UnBeige, mediabistro.com’s design blog, informs us that Joe the Plumber, who tells reporters he’s “broke,” has already written a book called Joe the Plumber: Fighting for the American Dream, which PearlGate Publishing is ready to release next month. Let’s hope it’s a bit more articulate than his explanation for why he’s probably taking on more publishers:

“I am not going to a conglomerate that way we actually can get the economy jump started. Like there is five publishing companies in Michigan. There’s a couple down in Texas. They are small ones that can handle like 10 or 15,000 copies. I can go to a big one that could handle a million or two. But they don’t need the help. They are already rich. So that’s spreading the wealth to me.”

PearlGate’s only other offering is a novel by Joe’s co-author, Thomas Tabback, who is also the company’s founder. Technically, though, Joe the Plumber is not self-publishing. Unless he actually sunk some of his own money into PearlGate to get the book out, we suppose.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.