Who Doesn’t Love an Elephant Wearing a Hat?

Ross Douthat and Reihan Salam appeared on bloggingheads.tv and decided partway through that they weren’t doing enough shameless self-promotion of their wonky book about the future of conservatism, Grand New Party. The results: Hilarious. Evidently the book is a PG-13 choose your own adventure, and the original artwork for the cover didn’t include the hat on the elephant, which they feel makes all the difference.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.