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Why Should Students Choose Kindle DX?

Amazon.com Inc. unveiled the new Kindle DX today, taking a dramatic step into the e-textbook market. GalleyCat prowled the packed press conference at Pace University in New York City, trying to find out why cash-strapped students would pay $489 for this new device.

We landed a short video interview with Steven Kessel, SVP of worldwide digital media at Amazon, and the executive delivered a pitch aimed straight at college students. When the device is released this summer, Kessel believes that students will see a value in the Kindle DX’s reading experience and pay a premium price.

Earlier today, GalleyCat interviewed an executive at another e-textbook company who thinks that students will prefer laptops to the Kindle DX.

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Women's Magazine WritingPitch and publish in women's magazines with the health director of Family Circle! Starting September 30, Lynya Floyd will teach you how to wow editors with stories they want and need for their publications. You'll learn how to workshop pitch letters to endure editors will read them, master the voice and tone of women's magazines, find sources, and connect with other writers in the industry. Register now!