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Someone Forgot to Cancel Joan Rivers’ Instagram iPhone Promo

Question: when did TMZ become a legitimate news source?

Early this morning, the site best known for sex tapes and whatever deep dirt they have on Justin Bieber told us that someone forgot to cancel Joan Rivers’ pending Instagram iPhone promotion after she passed on to a better place.

Here’s the image, which a super-sleuth at TMZ managed to capture moments before it disappeared forever:

joan-rivers-iphone6-facebook-5

We’d like to point out the very sloppy copywriting on this paid placement: no way Rivers would have droned on about “achievement in design” for five whole sentences without making fun of “the most arrogant company in the world.

We do, however, feel like Rivers (who could teach a few lessons to PR pros, by the way) would have appreciated TMZ’s sense of humor:

“Steve Jobs could not be reached for comment.”

Of course, they still went with the “Promotes iPhone 6 Feet Under” headline. Touche. 

[Pic via TMZ]

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CNN Gives Scottish Independence Story 110 Percent

ICYMI: a majority of Scotland doesn’t mind being part of the United Kingdom after all.

All due apologies to William Wallace of Braveheart fame but it seems they don’t want their FREEEEEEDOM as much as we might have thought. Now imagine if we’d been able to resolve the American Revolution in such a well-behaved way! As we ponder that and pour some of ye olde gin on the cobblestone curb, did you happen to see how CNN reported the results?

When the votes were in from all 32 council areas, the “No” side prevailed with more than 2 million votes over 1.6 million for “Yes”. That total is important to note because it’s the closest international media has come to reporting 100 percent of the vote. However, ratings-challenged CNN wanted to be first in line, so they did this:

CNN-Scotland

For those scoring at home, that’s 110 percent.

Maybe there were some mail-in votes that had to make the cut. Who knows?

(And we wonder why Americans distrust mass media.)

5 PR Experts Weigh in on NFL’s Attempt to ‘Combat Domestic Violence’

Peaceful football

We’re all well aware that the National Football League has a big problem on its hands. A recent YouGov survey tells us that the NFL brand has experienced “the [sharpest drop] in consumer perception since Target’s data breach” last December.

Here’s something you may have missed this week: in order to confront all that terrible publicity, the league announced the creation of a “social responsibility team” consisting of its own community affairs VP Anna Isaacson and three (female) advisers, each of whom have built careers as experts on the prevention of domestic violence and sex crimes.

The question: is this a meaningless stunt or an earnest attempt to address underlying issues?

This week, we spoke to five industry experts to get their take on the league’s move. For context, we’ll start with quotes from two of the women involved, who will be responsible for “policy-making and education.”

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Same Channel, Different Show: America Distrusts Mass Media More Than Congress

don't trust the corporate mediaDoes the national news industry read its own press? While networks are busy creating fancy holograms and littering the screen like ESPN during the NFL Draft, America cares less and less about what they actually have to say.

Gallup just came out with a poll that proves it: distrust in national news is an historic low.

According to the poll, things aren’t in a good way. Americans’ confidence in the media’s ability to report the news “fully, accurately and fairly” has returned to its previous all-time low of 40 percent.

Be it due to fear or loathing, people do not believe what the media folks are sharing. No matter what talking point decorates the teleprompter, many viewers feel like they might as well flip the channel.

Should we?

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Roll Call: W2O Group, Starcom MediaVest Group and D S Simon and More

W2O Group announced the opening of a San Diego office to serve a growing client base and strengthen its presence in key markets for the growth of its health and technology businesses. The Company has hired David Walsey as managing director of BrewLife, a W2O Group company, to run and grow this office, particularly in the areas of biotechnology, life sciences, medical device, healthcare delivery, digital health and consumer and B2B technology. Walsey joins W2O Group from Optimer Pharmaceuticals, where he served as vice president of Corporate Communications and Investor Relations, delivering business solutions for corporate objectives spanning corporate communications, investor and media relations, business development and crisis communications. In his new role, he will provide senior communications and investor relations counsel to clients. He has more than 15 years of experience leading communications functions for biopharmaceutical companies and 10 years as an attorney in private practice. (Release)

Starcom MediaVest Group has appointed Sue Frogley to its team as global commercial director, where she will be responsible for building commercial relationships. Joining the team from Dentsu Aegis Media, Frogley will work across all of SMG’s global network clients and will drive client revenue in the newly created role. (Release)

Bev Yehuda has joined the digital, social, video communications firm D S Simon as SVP, operations and digital media. She will lead the firm’s rapidly growing digital business, expand on client offerings while providing senior level counsel to the firm’s roster of Fortune 500 clients and leading non-profits. Prior to joining D S Simon, Yehuda was VP, web engagement at PR Newswire, a division of global media giant UBM and VP, New Products at MultiVu a PR Newswire company. (Release)

Volkswagen has elevated international communications head Mario Guerreiro to its top American PR slot. Guerreiro has been stationed in VW’s home country of Germany as head of international communications, and will move to Volkswagen Group of America in Herndon, Va., Oct. 1 as executive VP to head communications for the group and brand stateside, including PR, corporate media relations and internal comms. (O’Dwyer’s)

The Ticker: What Is Alibaba; Newsweek Journo Responds; Corporate Newsrooms; And More

Spin the Agencies of Record

columbia_business_school

  • Columbia Business School went with Coyne PR for counsel on ways to help reinforce its new positioning as the school “At the Very Center of Business”…the Upper West Side.

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Neil Patrick Harris Is the Best, Makes a Video to Promote His New Book

Neil Patrick Harris is a national treasure. And now with his new autobiography, Neil Patrick Harris: Choose Your Own Autobiography, we can all take a piece of him home with us.

To promote the book, NPH has made a video clip in which he shows the depth and breadth of his talents. Watch him take shots of rubbing alcohol! Watch him eat a piece of spaghetti with his hubby David Burtka like Lady and the Tramp (aww)! Listen to him do the warm up that he used to go through when he was in “Hedwig and the Angry Inch”! Oh my goodness, there is so much NPH.

Book trailers have been a thing for a while now, a great way for those authors with good screen presence to make a video clip that can get passed around and add to the usual routes for book publicity. A television star with Tony and Emmy awards on his mantle, years of screen experience, charm and a cute husband… this could only be a marketing win.

The book will be for sale on October 14.

h/t E! Online

The Roadmap for Measurement’s Past, Present and Future

roadmap

Today we bring you a guest post from Mark Stouse, PR industry veteran and managing member of Vaulting Ventures.

This post came about as part of a series of Q&A’s with top professionals curated by Hotwire PR in honor of AMEC’s Measurement Week.

Your resume encompasses many different types of industries and businesses—from kicking off your career at Edelman to playing key roles with big names such as Hewlett Packard, Honeywell and BMC Software.

Can you talk a little bit about how communication and the role of measurement shifted not only as you grew your career but as more technology became available?

The epiphany happened for me when I left the profession for 8 years in the 1990s and took on business roles inside a rapidly growing technology company. I was a sales person for a while, then I moved to marketing, then to R&D. One of my projects earned a valuable patent that drove the business to new levels.

I spent the last four years as the GM of a business. Collectively, those experiences completely transformed my point of view. When I returned to the profession in 2000, it was with a deep commitment to be “in business,” not just “in the business.”

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Colorado Advocacy Group Runs Maureen Down-Inspired Weed Safety PSA

Here’s an amusing aside from Colorado, which — as Denver Post editor Ricardo Baca reminded us earlier this month — is now home to a large and quickly growing legal marijuana industry.

When something becomes a legitimate consumer good, its sale requires PR and marketing services. Longstanding advocacy group The Marijuana Policy Project and its CO-based spinoff Consume Responsibly have assumed those duties, responding to New York Times writer Maureen Dowd’s infamous “I ate too much pot and TOTALLY freaked out” op-ed with a mature PSA campaign and an outdoor billboard (note the red hair, which is obviously her natural color):

Consume responsibly

The campaign is fairly extensive: it includes a web presence and some print elements after the jump.

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