TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Biggest Stories of the Week

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now! 

The 25 (Other) PR Blogs You Should Bookmark Today

BlogHere at PRNewser, we (that’s this team right here) believe we have a sweet blog full of flack-y posts focusing on the PR perspectives behind current events.

We have a firm commitment to sharing stories and objectives along with a light dose of snark every now and then. That’s what got us thinking about other like-minded blogs that feature stories from across this sometimes-great industry of ours. And while this isn’t another edition of “5 Things,” it is a premium listicle.

Here are 25 (other) blogs all PR pros should bookmark.

They are listed in no particular order, but they do have a place in our folders. They should be in yours too.

Read more

The Don of PR Reminds The New York Times That Stunts Work

rubenstein_lg_lHere’s one we missed to end the week: last week, The New York Times chose to use one of its “New York Today” columns to position our fair city as a land of large-scale stunts, be they graffiti residencies or models riding donkeys through Times Square.

Howard J. RubensteinRubenstein Associates founder alternately known as “Superflack” and “The Don of PR” — responded with a letter to the editor that we will share here for you.

When I started my public relations business 60 years ago, I found that stunts provided the best way for me to promote my clients.

Some memorable ones include calling attention to high taxes in New York City by putting in front of City Hall a rubber alligator (“the city is taking a bite out of taxpayers”) and a man dressed in nothing but a barrel with suspenders (“after taxes, the taxpayers are left with nothing”); and sheep, herded down Broadway, to promote wool producers.

A great stunt still has the power to penetrate. In fact, through social media, stunts have greater velocity and the ability to demand more attention than ever — as evidenced by the reach of the ALS Ice Bucket Challenge, in which people dump ice water on themselves to raise awareness of and money for Lou Gehrig’s disease.

Stunts still get attention because great fun is timeless. Done well, they create publicity that cannot be stunted.

HOWARD J. RUBENSTEIN
New York, Aug. 15, 2014

Hard to disagree with that.

[Pic via New York Magazine]

Which 15 Firms Made the Inc. 5000 List?

Inc5000_starburst-580x255

First: a Happy Summer Friday to everyone.

We here at PRNewser don’t really like to facilitate competition among our friends and associates in the industry. And we don’t generally post on firms winning awards because, you know, that’s kind of your job.

You know what we do like, though? Lists. Everyone likes lists!

When it comes to businesses, a spot in the Inc. 5000 is like the “my kid is an honor student at X Middle School” bumper sticker you can put on your agency van to remind everyone that you’ve done a pretty good job as a parent. We get it — we once wrote those releases ourselves.

Since we’ve gotten a few emails about the newly released Inc. list for 2014, we figured we’d do a bit of reading and rank the firms that scored a spot in the (reverse) order in which they appear.

Not to encourage competition, remember…

Read more

People Magazine Sued for Discrimination

whitetalkblacktalkOften in the hallways of schools or reality TV, you will hear some dolt saying something that involves little intelligence, like, “Man, she doesn’t sound black.

As if someone who sounds black must reverberate like Barry White. Conversely, someone who “sounds white” should have a douchey resonance, speak in text lingo, and use the word “bro” without a hint of irony.

You wonder why we bring this up? Enter into the fray People magazine, which used the topic to earn itself a nice lawsuit. Read more

Chris Pratt Reprises ‘Star Lord’ Roll to Entertain Kids at LA Hospital

rs_1024x759-140821061304-1024.Chris-Pratt-Childrens-Hospital-LA-JR-82114

Often, it’s simple, everyday things like being able to watch a much-anticipated movie that can make all the difference for a sick child relegated to a hospital wing. Knowing this, actor Chris Pratt teamed up with Marvel and Children’s Miracle Network to bring a special showing of the summer blockbuster “Guardians of the Galaxy” to the children, families and staff at Children’s Hospital Los Angeles on Wednesday. And while the kids may have been excited about watching the film, … for what happened next.

During the screening, Pratt briefly disappeared, and then returned dressed as his character, Star Lord. Pratt spent the next few hours in full costume, handing out movie-themed toys, taking hundreds of pictures, letting the kids try on some of his gear, signing autographs for everyone who wanted one, and just generally being awesome. He also visited patients in the Bone Marrow Transplant Unit, the Children’s Center for Cancer and Blood Diseases and the Pediatric ICU, as they were not well enough to attend the screening. Read more

Roll Call: Business to Business Network and Qillin Advertising, PR & Social Media

Business to Business Network (BBN) announced today it has added two new agencies—ComCorp in France and Singapore’s GetIT Comms—to its growing network. ComCorp will join as an associate member, while GetIT will be joining as an added value associate. Founded in 2013 by Charles de la Rochefoucauld, ComCorp is a consulting agency for corporate reputation and brands and has worked with well-known, global companies such as Cisco, Schneider Electric, Lilly and Ericsson. GetIT provides solutions for technology companies marketing themselves in Asia, such as Cisco Systems, Dimension Data, BT Global Services, Orange Business Services and StarHub. They have been engaged with BBN since late April when CEO, Anol Bhattacharya, was invited to serve as a BBN panelist on social media at the Business Marketing Association Conference in Chicago in May. (Release)

Quillin Advertising, Public Relations & Social Media is growing with the addition of four new hires. Julia Gilmour will serve as social media strategist. Her experience spans areas related to digital and social media marketing, having worked on multiple campaigns for national brands. Adam Porsborg joins as advertising account executive. His strategic communications experience will greatly benefit Quillin’s portfolio of clients, as Porsborg has successfully helped craft, oversee and execute campaigns for technology startups, financial investment firms, manufacturing companies and international corporations. Michael Speciale brings more than 30 years of marketing experience to his role as media buyer. With a perfected art in negotiations, Speciale is a native New Yorker who used his skills to teach media buying and planning courses at the University of Rhode Island. Marilyn Valenzuela joins the public relations team as coordinator. A recent graduate, Valenzuela attended the Hank Greenspun School of Journalism and Media Studies and obtained a bachelor of arts degree in journalism from the University of Nevada, Las Vegas. (Release)

The Ticker: Facebook Ends Free Ride; ALS Haters; Silicon Valley Takes SF; And More

Food Companies Using Their Farming Connections To Tackle Big Problems


Lost amid a good deal of the talk about the wave of unaccompanied immigrant children who have crossed the southern border into the US are the children themselves and the circumstances that drove them to take a lonely, frightening and perilous journey on their own.

Coffee company Kenco is using some of its marketing effort to talk about its work in Honduras to counter the deadly gang culture that has overtaken San Pedro Sula and other areas around that country. They’ve created the clip above to talk up the program, “Coffee vs Gangs,” that will teach 20 Honduran children how to be coffee farmers. And they will publish regular updates to let people know about the progress the selected kids are making.

Read more

Spin the Agencies of Record

COLLEGE

Read more

NEXT PAGE >>