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BlackBerry Takes Cheesy to a New Level With Gawker Ad

BlackBerry has placed a “sponsored” post on Gawker featuring a firm called Small Girls PR, which got its awful name presumably because the founders are short. They list their heights on the homepage of the firm’s website; both are under 5′ 5″.

The second clip in the ad stars another young female entrepreneur (above) telling the story of how she’d be absolutely lost and couldn’t possibly be quite as bold if she didn’t have her BlackBerry Bold with her at all times.

Blech.

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MEDIABISTRO EVENTS

Literary Festival & Workshops: Learn Susan Orlean’s Secrets

Author and journalist Susan Orlean (left) has written two nonfiction pieces that have been turned into films. She’ll discuss her new book, Rin Tin Tin, in Mediabistro’s first online Literary Festival & Workshops starting July 16. Other speakers include Rebecca Skloot, Jason Boog, and Jason Allen Ashlock. Register now.

Mitt Romney Gets Another Dispirited Endorsement

Former President George W. Bush has endorsed Mitt Romney. He did so as he was entering an elevator after giving a speech about human rights in Washington D.C. Actually, he did so while the elevator doors were closing and with the words, “I’m for Mitt Romney.” Well all righty then.

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‘NYT’s David Carr at Internet Week: ‘Now It’s A Better Age Between Journalists and PR’

It was Page One on day two of Internet Week as visitors got an inside look from New York Times’ top media reporters.

Last year’s Page One documentary profiled The New York Times media desk, and today two of its best-known reporters, David Carr (left) and Brian Stelter (below), appeared on stage at Internet Week. They not only chronicled what it’s like to work at the “paper of record,” but also commented on the paywall, social media platforms, their relationship with PR professionals, and with each other. Below are highlights.

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NYC’s Mayor Bloomberg To Receive Webby Lifetime Achievement Award

The Webby Awards will be giving this year’s Lifetime Achievement award to New York’s Mayor Michael Bloomberg, citing his work with Bloomberg L.P., which began a decade before the ubiquity of digital technologies we use daily.

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Time Warner Cable CEO Teaches Us a Lesson In Being Prepared

When being interviewed, it’s OK to admit that there are things you don’t know or need to follow up on. But when you’re the CEO of a company and you’re unaware of the big things happening in your industry, that’s a big ‘ol fail.

Case in point: Time Warner Cable’s CEO Glenn Britt says he has a dream to put the Internets in the TV. “Britt went on to lay out his vision for the future, seemingly oblivious to the fact that it basically reads like a product description for AirPlay, a service that wireless[ly] streams videos from your iPhone, iPod or iPad to your television via the Apple TV box,” Business Insider reports. And also, The New York Times reported it. Zoinks.

Britt also admitted, “I’m not sure I know what AirPlay is.”
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Univision Announces Fall Lineup, Webnovelas

Days after announcing a partnership with ABC that will target Hispanic viewers with an English language 24-hour news station and other media, Univision has announced the launch of UVideos Digital Network, a video platform with Univision content. Videos will be accessible across a variety of gadgets and available to both English- and Spanish-speaking audiences.

This announcement was accompanied by a few others: new Webnovelas that build on the success of two previous shows, “Vidas Cruzadas” and “No Me Hallo”; broadband partnerships; and partnerships with companies like YouTube and Dish to increase distribution.

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Dueling Videos: Mitt Romney and President Obama Talk About Jobs

Turning away from same-sex marriage for a minute, both Mitt Romney and President Obama have released videos that discuss jobs, or the lack of them. As the economy continues on the shaky path to recovery, the job market is still a hot-button issue.

Above, we have the latest from Romney, which spotlights three Iowans who have struggled to find work. “A Few of 23 Million” means to show that President Obama’s economic policies have failed, though it makes no mention of the opposition the President’s policies have faced during the course of his first term. Besides jobs, the Republican National Committee says it’ll be focused on the national debt this week.

President Obama’s clip highlights those who lost their steel working jobs in Missouri, after Romney’s Bain Capital took over.

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Spin the Agencies of Record

Supima, the organization that promotes the American Pima cotton industry, has chosen Hill+Knowlton Strategies for consumer and digital PR. The firm will help the group with new branding and messaging, digital strategy, and consumer media relations in preparation for Mercedes-Benz Fashion Week. Supima will be hosting its fifth Design Competition during the event.

The Coker Group, which includes wheel and tire manufacturers, a bicycle company, a speed shop, and more, has chosen JMPR as AOR. The firm will handle product launches, raise brand awareness, and conduct media and influencer outreach targeting collector car and restoration enthusiasts, events, and other key areas.

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The Ticker: Social media customer service tips; Facebook IPO frenzy; Geofeedia; Fall TV update; Wikipedia & PR

AllTwitter: 10 Social Media Customer Service Tips for Brands [INFOGRAPHIC]

Wall Street Journal: In Facebook IPO, Frenzy, Skepticism

Poynter.org: Geofeedia helps journalists locate real-time photos, tweets where news breaks

EW.com: Death Watch Upfront Edition: What’s back (and gone) in the fall

Slideshare.net: Wikipedia and Public Relations

This Week on the mediabistro.com Job Board: GolinHarris, Space Brands, Kravetz & Company

This week, GolinHarris is hiring a senior media relations manager, while Space Brands needs a new U.S. PR manager. Kravetz & Company is seeking a lifestyle publicist, and Resound Marketing is on the hunt for a “dynamic PR pitching machine.” Get all the details on these openings below, and find more just-posted gigs on mediabistro.com.

For more job listings, go to the Mediabistro job board, and to post a job, visit our employer page. For real-time openings and employment news, follow @MBJobPost.

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