We have a firm commitment to sharing stories and objectives along with a light dose of snark every now and then. That’s what got us thinking about other like-minded blogs that feature stories from across this sometimes-great industry of ours. And while this isn’t another edition of “5 Things,” it is a premium listicle.
Here are 25 (other) blogs all PR pros should bookmark.
They are listed in no particular order, but they do have a place in our folders. They should be in yours too.
Here’s one we missed to end the week: last week, The New York Times chose to use one of its “New York Today” columns to position our fair city as a land of large-scale stunts, be they graffiti residencies or models riding donkeys through Times Square.
When I started my public relations business 60 years ago, I found that stunts provided the best way for me to promote my clients.
Some memorable ones include calling attention to high taxes in New York City by putting in front of City Hall a rubber alligator (“the city is taking a bite out of taxpayers”) and a man dressed in nothing but a barrel with suspenders (“after taxes, the taxpayers are left with nothing”); and sheep, herded down Broadway, to promote wool producers.
A great stunt still has the power to penetrate. In fact, through social media, stunts have greater velocity and the ability to demand more attention than ever — as evidenced by the reach of the ALS Ice Bucket Challenge, in which people dump ice water on themselves to raise awareness of and money for Lou Gehrig’s disease.
Stunts still get attention because great fun is timeless. Done well, they create publicity that cannot be stunted.
HOWARD J. RUBENSTEIN
New York, Aug. 15, 2014
Hard to disagree with that.
First: a Happy Summer Friday to everyone.
We here at PRNewser don’t really like to facilitate competition among our friends and associates in the industry. And we don’t generally post on firms winning awards because, you know, that’s kind of your job.
You know what we do like, though? Lists. Everyone likes lists!
When it comes to businesses, a spot in the Inc. 5000 is like the “my kid is an honor student at X Middle School” bumper sticker you can put on your agency van to remind everyone that you’ve done a pretty good job as a parent. We get it — we once wrote those releases ourselves.
Since we’ve gotten a few emails about the newly released Inc. list for 2014, we figured we’d do a bit of reading and rank the firms that scored a spot in the (reverse) order in which they appear.
Not to encourage competition, remember…
Often in the hallways of schools or reality TV, you will hear some dolt saying something that involves little intelligence, like, “Man, she doesn’t sound black.”
As if someone who sounds black must reverberate like Barry White. Conversely, someone who “sounds white” should have a douchey resonance, speak in text lingo, and use the word “bro” without a hint of irony.
You wonder why we bring this up? Enter into the fray People magazine, which used the topic to earn itself a nice lawsuit. Read more
Often, it’s simple, everyday things like being able to watch a much-anticipated movie that can make all the difference for a sick child relegated to a hospital wing. Knowing this, actor Chris Pratt teamed up with Marvel and Children’s Miracle Network to bring a special showing of the summer blockbuster “Guardians of the Galaxy” to the children, families and staff at Children’s Hospital Los Angeles on Wednesday. And while the kids may have been excited about watching the film, … for what happened next.
During the screening, Pratt briefly disappeared, and then returned dressed as his character, Star Lord. Pratt spent the next few hours in full costume, handing out movie-themed toys, taking hundreds of pictures, letting the kids try on some of his gear, signing autographs for everyone who wanted one, and just generally being awesome. He also visited patients in the Bone Marrow Transplant Unit, the Children’s Center for Cancer and Blood Diseases and the Pediatric ICU, as they were not well enough to attend the screening. Read more
Valleywag: Facebook Is Ending the Free Ride
Marketing Magazine: Stop Throwing Water on the Ice Bucket Challenge
Sydney Morning Herald: Airbnb Invites You to Spend the Night at IKEA
Gizmodo: Why Twitter Will Not Beat the Trolls
Lost amid a good deal of the talk about the wave of unaccompanied immigrant children who have crossed the southern border into the US are the children themselves and the circumstances that drove them to take a lonely, frightening and perilous journey on their own.
Coffee company Kenco is using some of its marketing effort to talk about its work in Honduras to counter the deadly gang culture that has overtaken San Pedro Sula and other areas around that country. They’ve created the clip above to talk up the program, “Coffee vs Gangs,” that will teach 20 Honduran children how to be coffee farmers. And they will publish regular updates to let people know about the progress the selected kids are making.
- Atlanta-based Jackson Spalding will be PR AOR for the newly relocated College Football Hall of Fame (and Chick-Fil-A Fan Experience). The firm will handle all media relations, event planning and digital/social media strategy for the institution, which is set to open this weekend. The opening gala will include “a Tailgate Party at the Hall’s main entrance” and an opportunity for Atlanta-area sports fans to learn more about teams that don’t choke in the post-season. (pic via Reuters)
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