Skechers Paying Millions To Settle Shape-Ups Lawsuit

Forget the Stock. Everyone Wants Mrs. Zuckerberg’s Dress.

Mayor Cory Booker Facing Backlash Over Inoffensive Comments

TIME Cover Generates Discussion Without the Backlash

Top Ways People Share Good Content

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.

A judge ruled in favor of the Federal Trade Commission this week, finding that Pom Wonderful, makers of the pomegranate juice in the curvy bottle, made inflated claims about the healthy properties of its product. Without the evidence to back up assertions that it can reduce the risk of heart disease, prostate cancer, and other ailments, the company cannot make these sorts of assertions for the next 20 years, the judge said.

Judge D. Michael Chappell also said, however, that there are some health benefits to pomegranates and their juice. Pom has latched on to these particular quotes and is using them in a new ad that continue to argue the company’s point.

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The New Orleans Times-Picayune has announced that it will only publish three days per week — Wednesday, Friday, and Sunday — starting in the fall. Under a new company, the NOLA Media Group, the paper will focus its energies on digital.

The company frames the news as progress; the company is doing this to keep up with the new wired New Orleans news consumer. But it does acknowledge that “upheaval” in the newspaper industry contributed to the decision. And there will be layoffs.

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Matthew Furman (left) has joined Best Buy as SVP of comms and public affairs, managing all PR, executive communications, community relations, and other areas. Furman joins from Mars Chocolate where he was on the management team and served as VP of corporate affairs.

Best Buy has hit hard times: CEO Brian Dunn recently resigned, the company reported a 26 percent drop in profits for the fiscal first quarter, and while revenue and adjusted earnings numbers topped expectations, same store numbers fell more than five percent. Interim CEO, G. “Mike” Mikan, has stepped in and will receive millions in pay.

“It’s time to change the story about Best Buy,” Furman said in a statement. “Time to help employees, shareholders, partners and customers understand that this company’s leadership knows what needs to be done to come out of this turnaround well equipped to win in the evolving marketplace.”

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Ready for the three-day weekend? We are. So PRNewser is shutting down at 3 p.m. ET today to get the summer the started. We’re also out on Monday to celebrate Memorial Day.

Everyone have a great weekend.

The Hollywood Reporter: Fox, CBS, NBC Sue Dish Network Over AutoHop Ad-Skipper

USA Today: Propaganda firm owner admits attacks on journalists

The New York Times: Publicity First, Evidence Later in Patz Arrest

The Washington Post: Romney campaign begins quiet push for African American voters

GigaOm: Google takes down 1.2 million search links a month over piracy, copyright issues

Facebook Camera! But, Facebook just bought Instagram. What does it all mean? What’s the media saying about it? Everything. Nothing. Whatever. Our analysis in seven sentences:

Feed, camera, roll, tap tap, “like,” and comment.

Facebook has learned a lot from Instagram but it still may not really know what it’s doing with Instagram.

It’s both better and worse than Instagram at the same time.

Facebook is hanging on to iOS and this makes you feel “like you’re not missing anything.”

Facebook Camera is winning.

Instagram is for foodies and rappers, but it’s not a “niche” thing. Facebook Camera is for everyone else.

[Video via]

Wolff Olins has an exciting opportunity for a public relations manager in its New York office. Here, you’ll team up with the CMO to develop strategies for building the brand’s reputation with the media.

In this role, you’ll research, write and edit materials, including press releases, bios, newsletters and more. In addition to creating PR strategies, you’ll create and execute client launch plans for trade and business press, while working alongside the content manager to create creative and timely social media content. Read more

The latest Siri ads starring John Malkovich have debuted, and they’re a departure from the previous Zooey Deschanel/Samuel L. Jackson clips. Actually, all three are pretty different from one another.

Here, Malkovich is doing his Malkovichian thing, giving Siri the word “life” to respond to and laughing at one of the phone’s non-jokes. As The Huffington Post notes, the previous ads have generated “scorn and derision” as well as a lot of talk. It’s likely the new ones will as well.

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Fashion brands are drawn to video like a moth to a flame. As it should, given the inherently visual nature of clothes, makeup, and accessories. We’ve ID’d four general reasons labels go for video promos.

Fashion as Art

Ben Kingsley and Helena Bonham-Carter, both known as cinematic risk-takers, star in the latest Prada clip, directed by Roman Polanski called “A Therapy.” The only overt mention of the Prada name is the lingering shot of the inside of Bonham-Carter’s shoe. Otherwise, it’s a kooky, funny vignette that comes out of nowhere and ends in the same place. Also, Helena Bonham-Carter should say, “I love my daddy” just like she does here in every movie she makes. [via Adweek]

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