TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

2010 PR Predictions: Crisis Firms Will Adopt ‘Pay-By-Performance Model’

davidmoye.jpg

We had to post 2010 PR predictions from David Moye, media relations manager at San Diego agency Alternative Strategies after he wrote in and said, “Not only am I in PR, but I have worked as a psychic in the past – doing readings for celebrities like Chuck Norris and Bret Michaels.”

Moye’s thoughts business prospects for 2010:

I am seeing folks who spent 2009 trying to secure their base and now want to expand their business. I am already getting interest from potential new clients and I believe that business owners are realizing they have to do something to stick out from the competition.

The biggest PR story of 2010 will be…

More and more businesses specializing in crisis management will adopt a pay-by-performance model in order to show the true value of their services. The impetus will come after Tiger Woods fires his PR folks for their mishandling of his scandal.

RELATED: 2010 PR Predictions: A New Player Will Emerge To Challenge Facebook Supremacy

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!