2010 PR Predictions: Crisis Firms Will Adopt ‘Pay-By-Performance Model’

We had to post 2010 PR predictions from David Moye, media relations manager at San Diego agency Alternative Strategies after he wrote in and said, “Not only am I in PR, but I have worked as a psychic in the past – doing readings for celebrities like Chuck Norris and Bret Michaels.”

Moye’s thoughts business prospects for 2010:

I am seeing folks who spent 2009 trying to secure their base and now want to expand their business. I am already getting interest from potential new clients and I believe that business owners are realizing they have to do something to stick out from the competition.

The biggest PR story of 2010 will be…

More and more businesses specializing in crisis management will adopt a pay-by-performance model in order to show the true value of their services. The impetus will come after Tiger Woods fires his PR folks for their mishandling of his scandal.

RELATED: 2010 PR Predictions: A New Player Will Emerge To Challenge Facebook Supremacy

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.