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We have all been here. It’s a late night cramming for that huge RFP. The team just isn’t collaborating the way they should, arguing about page numbers on the proposal or something stupid like that. You can’t keep your eyes open and need to crash.
Have no fear, kids. Introducing the Ostrich Pillow.
Bringing sexy back, huh? Just yesterday, we opined about HubSpot’s CEO Brian Halligan’s advocacy to take naps on the job. Whelp, guess what said major domo should find in his Christmas stocking by that certain office brown noser?
Thanks to the story by Mashable, we discovered these options for the desk sloth:
The thoughtfully designed pillow has four holes: two for your arms, one for breathing from your nose and mouth, and one for your neck. It’s available in three colors: sleepy blue, sunset siesta and mellow yellow.
And then there’s this. Click on the story for another delightful picture that resembles someone who got caught cramming her head into the ass end of a Thanksgiving turkey. MEMO to Ostrich Pillow owners: Take the thing off before you look up to discover your picture being taken for Facebook.
(Photo via Mashable)
Yesterday we posted on an ad for Dewar’s Scotch that we found particularly annoying for its ridiculously obvious sexism; the fact that Business Insider later reported on the same story shows you that it got some traction in the old “mainstream media”. The brand has since removed the clip from YouTube in response to the uproar (which we attribute primarily to this great post by travel writer and whiskey specialist Fred Minnick).
To summarize: the “Baron” character in the ad was such a solid bro that he stepped in front of the unattractive woman approaching his friend at a bar; the voiceover copy portrayed that selfless act as the equivalent of “throwing himself on the explosives” to save the other guy. (For reference, urban dictionary and Jersey Shore’s “The Situation” define “grenades” and “land mines” as varieties of undesirable women, because ewww.)
We didn’t really expect a direct response to the post, but we got one courtesy of Dewar’s and PR AOR Nike Communications. Read it after the jump.
Edelman has named Gail Becker president of strategic partnerships and global integration, effective immediately. In the newly created position, Becker, currently chair of Canada, Latin America and U.S. Western Region, will identify and advance strategic alliances and partnerships globally and oversee the execution and integration of those business relationships across the network. She will also have executive oversight of MATTER, the sports, entertainment and experiential marketing arm of DJE Holdings. Becker will report to Richard Edelman, president and CEO of Edelman, and continue to be based in Los Angeles. Alan VanderMolen, vice chairman DJE Holdings, will now oversee Canada and Latin America. He will report to Matthew Harrington, global chief operating officer in this role and continue to report to Edelman in his role as vice chairman. VanderMolen, in addition to his new role, will continue to oversee Edelman’s eight global practices—Consumer Marketing, Digital, Health, Corporate, Public Affairs, Technology, Business + Social Purpose and Crisis and Risk, Edelman’s intellectual property such as the Trust Barometer as well as Edelman’s sister agency Zeno. (Release)
FleishmanHillard International Communications announced the appointment of Kirsten Whipple as health and wellness practice leader in its Chicago office. Kirsten joined FleishmanHillard in February 2011 as a senior vice president and the group has tripled in size during her tenure. She currently leads a client portfolio that includes Abbott, AbbVie, Beech-Nut and Retale, with programs ranging from brand reputation and scientific communications to consumer PR programs and issues management. The clients are served by an integrated team that includes former journalists, registered dietitians, scientists and social media experts. (Release) Read more
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I had a mentor of mine in writing tell me “Figures of speech are the chef’s salt and pepper — use the liberally, precisely and without effing the recipe up.”
I see what he did there. That was a metaphor. And scattered in the Lazy Susan in my verbal kitchen, the metaphor is one the key tools I use. There are others like anaphora, chiasmus and the snarky litote, but the metaphor is garlic, ginger or whatever the hell parsley helps.
Having this affinity, as most copywriters should, when I read this study in Scientific American by way of Salon, I was flummoxed because I’ve always wondered about the power of writing. And this study proves there is a physical reaction to it.
Weber Shandwick will be AOR for Eyelock, a company that makes the kind of eye-scanning anti-theft ID software that’s been a hallmark of science fiction for, what, 50 years? The firm will provide “media relations, content development, and strategic counsel”, but if this product works as advertised then a simple on-site demo is all we’d need.
(Note to self: watch Minority Report again.)
And we have photographic proof, too! Manhattan/San Francisco-based WISE Public Relations was kind enough to invite us to their staff Christmas party last week, and they had a very professional photographer on hand to document the festivities at PUBLIC in NoLita.
Here’s Founder/President Harrison Wise with the excellent account exec Amanda Scaccianoce and West Coast managing director/VP of media relations John McCartney, fresh off his move to sunny San Fran (and yes, we had the Moscow Mule).
As long-time cord-cutters (for the cash, not the principle), we have to rely on our trusty Twitter friends to share terrible commercials like this one for Dewar’s Scotch. It’s the most blatantly sexist video we’ve seen in some time. You don’t even need to watch it; just trust us.
At first glance, it simply appears to be a spot aimed at dim-witted, urban dictionary-proficient frat bros and their cousins in finance (just kidding, econ majors…or are we?!?!).
Yet today travel writer/liquor specialist Fred Minnick provides us with an excellent post explaining why this clip is much more than that. It didn’t just start a “kill this ad” petition from the perfectly named Canadian whiskey expert “WhiskeyLassie“—it could threaten the industry’s ability to advertise its products.
We’ll let Minnick explain why this is a potential PR debacle after the jump.
Stalkers. Hagglers. Pests. As a public relations professional who is paid to understand public perception, I’m well aware of the reputation of our profession.
The age-old rivalry between journalists and PR is one we hear about often, whether it’s through a dreaded “PR pet peeve” article, tweets from reporters or even inquiries from clients. I, however, find the rivalry a bit petty and feel that the public misses out on part of the story—a big part of the story. Regardless of arguments to the contrary, reporters rely on PR people and most are not afraid to admit it. Our profession was created to facilitate the rapport between companies and media, and the majority of the time, we do just that.
There are times when we screw up, of course: you may have seen the recent New York Times article criticizing a PR agency for its poor handling of a client’s announcement, and DigiDay also recently published a list of PR habits that drive reporters nuts. Every time one of these articles goes viral, the Eastwick office is abuzz with conversation on the nuances of PR. At this point, we have a pretty good idea of what to avoid in order to keep the peace. However, I’m always left wondering what the other side of the equation is—how and when does PR help reporters?
That question in mind, we decided to reach out to some of the journalists we’ve worked with over the years to hear their tips, tricks and examples of how PR can serve as a resource instead of a pain.
Here are some of our favorites:
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