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Sound Insights on Storytelling and Branding at Communications Week

Telling brand stories may seem simple, but far more goes on behind the scenes than many realize. Creating “aha” moments, integrating messages across platforms and navigating multiple agencies can often seem daunting. Just when you think all is clear, newer tools like Whisper and SoundCloud make both literal and figurative noise.

The complex art of storytelling was the topic at a Communications Week panel Thursday night in New York.

commsweek 4

L to R  – Moderator Patrick Coffee (Senior Editor, Mediabistro), Brendan Murphy (Senior Partner, Design, Lippincott), Tiffany Guarnaccia (Founder, Kite Hill PR), Shoshana Winter (Executive Planning Director, Digital Integration, mcgarrybowen), Pam Workman (CEO, Workman Group Communications), Tyler Gray (Editorial Director, Creative Newsroom, Edelman)Andrew Fingerman (Media Director, MRY)

The event was hosted by Workman Group, creative comms industry group ADC was the venue partner, and the entire undertaking was organized by Communications Week.

PRNewser’s very own editor Patrick Coffee moderated, and panelists represented a mix of PR, digital and brand marketing agencies:

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Mediabistro Course

Management 101

Management 101Become a better manager in our new online boot camp, Management 101! Starting October 27, MediabistroEDU instructors will teach you the best practices being a manager, including, how to transition into a management role, navigate different team personalities, plan a team event and more! Hurry, this boot camp starts Monday! Register now!

Madeline Albright, Queen Elizabeth Win Twitter

On the lighter side of things, former Secretary of State Madeline Albright is on a roll, isn’t she?  Last week Wheaties called her a “champion” and this week she proved that she’s just as good at Twitter trolling as she is at statesmanship and spokesmanship (which IS SO TOO a word, autocorrect).

We missed this one while prepping for an event, but Conan got schooled on his C+ joke:

And she kept going.

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Uber France Cancels ‘Hot Chick’ Promo for Being Sexist

Sometimes I think it’s a shame that sex actually sells. I mean, think of the kids. And the dirty old men.

It works on everyone…but not every time.

Uber France got a reality check the other day when its  marketing people concocted the idea to hire “incredible hot chicks” as its drivers. Maybe it’s all the bread up there, but some women with muffin tops took some umbrage to that in a loud fashion.

Here’s the site, which quickly went dark:

avions-uber-france

The promo website and app is called Avions de Chasse, which means fighter jets in Francais, but it’s also slang for hot chicks. (Don’t ask me; not even my Cajun or Canadian relatives get that one.)

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Roll Call: Waggener Edstrom; H+K Canada; Hemp PR; And More

Waggener Edstrom promoted Tiffany Cook from EVP to VP/head of its consumer sector. Cook, who has been with WE for 16 years, will oversee related efforts across the retail, consumer technology, automotive, and spirits industries. PR Week tells us that she will report to co-founder/partner Pam Edstrom.

Hill+Knowlton Strategies‘ Canadian operations named Dimitri Gourdin SVP and GM of its Montreal office. Gourdin, who earned a law degree at Paris’ Panthéon-Assas University and a masters’ from Paris Management School, previously served as VP of marketing/comms at BIOMOD, a biotech company serving the health and beauty industries. In the 90′s he worked in crisis comms at Burson-Marsteller’s Paris office and in 2005 he launched his own Montreal-based firm called Arcane Communications.

Mark Goldman and Ryan McCormick, PR veterans and founders of both Goldman McCormick PR and Legal PR Team, have announced the creation of a new firm called, simply, Hemp Public Relations. We’ll let you guess which sort of clients they plan to serve — and it’s OK if you’re, like, a little slow

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Sen. Ted Cruz’ (Should-Be-Former) Staffer Connects Ebola and Obamacare via Twitter

ebola obamacare

DERP DERP DERP

In the words of an ancient philosopher, “Let it go!

Ebola is gravely serious. We just cleared the scare in North Texas, and now Ebola has made its way to New York. This isn’t time for jokey jokes.

Yet, that doesn’t stop political satirists — otherwise known as politicians’ staffers — from getting 15 minutes of fame on the improv stage. Latest to the stand-up spotlight is Nick Muzin, deputy chief of staff for Senator Ted Cruz (R-Texas). His tactic: tweet about a connection between Ebola and Obamacare.

There’s never a rotten tomato to throw when you need one.

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GOOD NEWS: Elizabeth Vargas Returns to ABC Following Rehab

A Celebration Of Barbara Walters Cocktail Reception Red Carpet

This face used to be on the proverbial milk carton in the ABC News cafeteria — she’s 20/20 anchor Elizabeth Vargas.

On Halloween night, she makes her return to the show following a stint in rehab for alcoholism. Vargas, who has been brave and transparent with her addiction, has encountered some public turmoil because of this personal issue for her.

Last November, she tried to end her decades-long battle with the bottle. She did so again this past August. Unfortunately for her, the event that sparked the second trip was her husband, Marc Cohn, filing for divorce.

That’s usually what it takes: life stopping on a dime and you finally waking from the haze to pay attention to it.

I know, because I was there more than 22 years ago. It’s my birthday month: clean and sober since Oct. 20, 1992 at 10:42 a.m. (yeah, it was that bad). Many people can go to a bar, have a drink, and go back home with no problem. Good for them.

I couldn’t. Elizabeth couldn’t. And millions of people today still can’t. That’s why seeing people come back is really good news.

A Collection of 18 Statements on the New York City Ebola Case

De Blasio Conference

Pic via The New York City Mayor’s Office

There’s really no way you could have missed today’s biggest news: a doctor who had been treating Ebola patients in Guinea was diagnosed with the virus after returning to his home in Manhattan.

After the news broke, a flurry of official responses were issued by every entity from the hospital where Doctor Craig Spencer worked to the bowling alley he visited on Wednesday night before he came down with symptoms.

This is a very serious matter despite the many jokes that filled our Twitter feed last night and this morning. But reviewing all these disparate statements (some formal, some anything but) makes for an excellent case study in uncoordinated responses to a major crisis.

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The Ticker: Ebola Hits New York; Blogger Myths; Don’t ‘Engage’ Me; And More

Madison Avenue Retailers Turn Over Their Shop Windows for Fashion Heritage Week

pucci windowIf you’re bored on a Sunday afternoon and it’s nice outside, one option is taking a scenic walk through the city. You can choose Central Park for a bit of nature. Maybe dip in and out of museums as you make your way up Museum Mile. Or your can go window shopping on Madison Avenue. If that last option is what you prefer, now’s the time.

The Madison Avenue Business Development District has partnered with 16 retailers for Madison Avenue Fashion Heritage Week. Shops including Dolce & Gabbana, Calvin Klein and Missoni have agreed to make special exhibitions, many of them in store windows, to showcase the history of these brands.

The windows on Madison Avenue are usually pretty dazzling, especially for those who enjoy a good fashion show but don’t have the thousands of dollars to drop on the clothing. For us, the best part of the exhibit might be the mobile website, which provides a further explanation of some of the retailers’ histories, care of Dr. Valerie Steele, the director and chief curator of The Museum at the Fashion Institute of Technology.

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There Are Safety Instructions Somewhere In Air New Zealand’s New ‘Hobbit’-Themed Video

Air New Zealand is back with their latest safety video, this time starring many of the cast members from The Hobbit: The Battle of the Five Armies, which opens December 17th. Amid all of the giant birds, wizards and celebrity cameos, there might be one thing that gets lost: the safety message.
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