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Spin the Agencies of Record

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  • Brand USA stuck with Ogilvy as its AOR after a review. Brand USA is a group created by the Travel Promotion Act to help raise awareness of the US as a global tourist destination…with or without the help of Taylor Swift.

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Biggest Stories of the Week

What Would Bill Do? Media Coach Bill McGowan Takes on the Week’s News

Tim Cook

Pic via Reuters/Telegraph

It’s Friday, which means another edition of our series in which Bill McGowan — Clarity Media Group founder and coach to execs from FacebookAirbnb and more — weighs in on the week’s most interesting and controversial stories.

Cook to Perfection

Apple CEO Tim Cook wins the “Pitch Perfect” of the week award.  Not only did he share his sexual orientation in a thoughtful and dignified forum (BusinessWeek essay) but he demonstrated how the tone of coming out has been transformed over the past decade.

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5 Scary Things Still Lurking in PR Agencies

PR Halloween

Something wicked this way comes…or, more accurately, it has never left.

The PR agency has evolved in many ways — integration of digital, trying to understand social, open work spaces, and anything else that makes them resemble an advertising agency.

Although the thousands of public relations firms across this great land of ours have been changing, there are still some surreptitious, blood-curling, creepy things rearing its ugly head in cube farms everywhere. Be they boutique-size or big-time, all agencies still offer horrific aspects of an industry that wants to kill us all in a gruesome B-list scary movie fashion.

So, here’s a special Halloween edition of #5Things: 5 Scary Things Still Lurking in PR Agencies.

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B2B Clients to Firms: ‘Stop Marketing to Me!’

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A recent guest post on this blog concerned the fact that B2B marketing often lacks “emotional appeal.

Emotion in B2B marketing, you ask? That’s unpossible!

It’s true, though: a recent survey performed by The Economist and Peppercomm found that business audiences want something a little more “substantial” from the brands they know. And, as the graphic below shows us, there’s a serious disconnect between marketers and the people they’re trying to reach.

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Despite this fact, the vast majority (93 percent) of marketers plan on sending more content to executives next year.

It’s time to rethink that relationship. We asked Ted Birkhahn, president and partner at Peppercomm, for his take on the survey results.

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Scandal Recap: Liv Solves A Decades-Old Presidential Assassination Case Using Twitter

A big focus for this week’s episode of Scandal was on her actual PR work, so yay! That’s interesting.

Unfortunately, she got duped into believing that her crazy ass client was wrongfully convicted of shooting a former president. Merp.

But hey, we got a mini-lesson in using Twitter to make stuff happen. Also, how about Huck actually smiling?! Read more

White House Charging Reporters $60K to Do Their Jobs

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(Photo Credits: FOXNews.com, AP)

In the PRNewserverse, we heart our journalist friends.

We appreciate their dedication to the craft of sharing stories and the sacrifices they make to do so. Consider the White House Press Corps. Their behavioral patterns follow the ebbs and flows of whatever the administration occupies the position at the time.

One small problem: President Obama isn’t that crazy about them. He has tried ignoring them, to the point of being given a petition. He has done a “Statue of Liberty” flag football move to avoid them en route to a fundraiser. He has even pointed his finger in their faces and accused them of spreading cynicism.

Now, the administration has effectively instituted a cover charge for reporters to get in the club to which they already belong.  Read more

DePaul University’s Anti-Assault Campaign ‘Consent the D’ Scores a #PRFail

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And no, NCAA homers, that’s NOT for DePaul.

If you dig the DePaul University Blue Demons, then prepare to argue about this haute couture (which is not a Halloween costume). If you don’t understand the reference to DIBS (said university’s mascot’s name) or the Chicago-based institution of higher learning, then you will probably bemoan this hellacious campaign.

According to CBS Radio’s WBBM-FM 105.9 in the Windy City, “a group of DePaul students have been selling T-shirts to raise awareness of sexual assault, but the message on those shirts isn’t sitting well with some women.”

Consent the D,” double-entendre fans.

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UNC Reveals the Scary Price of Crisis Comms

unc_logo_c_32a691In news we missed yesterday, the University of North Carolina paid Edelman $782,000 for “several months” of service, but its reputation isn’t anywhere close to being repaired.

The school felt the need to hire the firm earlier this Summer, when a former student-turned-whistleblower sought to bring more attention to the long-simmering academic fraud scandal enveloping the school by revealing that his “tutors” did most of his work for him.

Not content, he blew the whistle again last week — and now the world knows that more than 3,000 student athletes got what amounts to a free pass for classes that, in many cases, didn’t even exist.

The New York Times report was brutal.

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#ChangeTheMascot Creates Most Persuasive Spot Yet (for the NFL to Ignore)

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Earlier this summer, advocacy group ChangeTheMascot.org created a PSA to make both sympathizers and opponents pay full attention to its message.

It’s 2014 and this organization is still fighting the fight to ask — or, rather, demand – that Daniel Snyder #ChangeTheMascot. You know which one we mean.

Sure, the NFL is steeped in tradition. Yes, the NFL team in Washington has embraced its name for more than 80 years. Yet life goes on, seasons change, and traditions are reconsidered. If this new PSA doesn’t make him consider the issue more carefully, then dude has some serious issues.

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