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PSA Features Student Who Takes A Gun To School… To Turn It In To The Teacher

A filmmaker, Rejina Sincic, has faced harsh criticism for a gun control PSA that features a teenage boy who takes his family’s firearm to school and then turns it in to the teacher because he doesn’t feel safe with it in his home. There’s been so much backlash that Sincic pulled down the original post of the clip and reposted it with the comments disabled.

Clearly, Sincic’s goal was to shock viewers into paying attention, but there are some who say the video, presented without context, could have the opposite of its intended effect.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Nothing Better Than an Eggnog Chugging Contest to Put You in the ER for Christmas

eggnog gassyEggnog.

That vat of murky glop smelling of Yuletide joy, Maalox, and regurgitation is reflective of all things holiday-ish. There must some hypnotic charm intertwined with the beads of adhesive elixir because people buy this stuff in bulk during this time of the year.

So, it makes sense that someone would challenge the power eaters of this country to an eggnog chugging contest. Alcohol-free festivity, of course, so it is time to sing carols…all the way to the ICU.

Yeah, not the most wonderful time of the year for the winner.  Read more

Instagram Scrubs Spam, Prepares for Bigger and Better Things

Justin Bieber IG caption: "Aren't we all just searching for peace"

Justin Bieber IG caption: “Aren’t we all just searching for peace”

Facebook stock reached a high point the other day — $81.45 a share, the most expensive since its botched 2012 IPO. The social media site made marketing gains in mobile and, just as importantly, in Instagram, the photo and video sharing site that has 300 million monthly active users, surpassing Twitter. (Twitter had 284 million in October, according to Bloomberg.)

Now the site is preparing for the future, introducing new filters and offering verified badges.

“As Instagram gets bigger, we’re focused on helping you discover photos and videos from people who you care about, whether it’s a friend or your favorite musician,” Kevin Systrom, the CEO of Instagram said in a recent press statement.

“…Today, we’re excited to announce verified badges for celebrities, athletes and brands, making it easier for you to connect with the authentic accounts you’re looking for,” he continued. “…Finally, as more people join, keeping Instagram authentic is critical—it’s a place where real people share real moments. We’re committed to doing everything possible to keep Instagram free from the fake and spammy accounts that plague much of the web, and that’s why we’re finishing up some important work that began earlier this year.”

In doing away with “spammy” accounts, there was what the internet dubbed an #InstagramPurge, in which some celebs lost millions of fake followers. No sad selfies folks. This is a good thing.

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Sad Dogma: Pope Francis Did Not Say All Dogs Go to Heaven

pope francis animalsIf your friends follow the PRNewserverse (and why shouldn’t they), everyone would tell you that Pope Francis is the patron saint of PR.

For the most part, the guy has held the Midas Touch in those ruby red shoes and golden scepter of his since he took the helm of the Holy See. Lately, he has gone off his granola path by claiming evolution was cool and demoting a Cardinal for not respecting his ‘aut-thor-i-tay.’

However, he quickly won back some headlines by claiming all animals have a place in heaven.

Lovers of our four-legged friends across the Catholic Church were giddy with comfort and expectation. And then, word came out this week that he didn’t quite say that.  Read more

5 of the Bestest Practices Learned from Social Media in 2014

Education concept: Thumb Up and Best Practice on computer keyboaThe year is almost done — and looking back, it’s easy to say that “social media” had a colossal year.

Pinterest grew up to become No. 3 in terms of traffic. Facebook finally learned to monetize itself. Twitter’s ateempt to look  more like Facebook actually worked. People now use the Internet for social media more than for shopping, gossip, or even porn.

However, 2014 was also a year for learning. There were lots of winners and losers (who will be making an appearance in the PRNewserverse very soon), and we can use to their experiences to come up with five best practice principles. This week’s #5Things does the homework for you and dives into lessons learned.

Here are the 5 bestest practices learned from social media in 2014.

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Sony Backtracks, Will Release The Interview After All

via James Franco's IG. Caption: CELEBRATING!!!!! “The Interview” starring Seth Rogen and James Flacco saved by President Obacco! I MEAN PRESIDENT OBAMA!!!!! Sorry!!!

via James Franco’s Instagram. Caption: CELEBRATING!!!!! “The Interview” starring Seth Rogen and James Flacco saved by President Obacco! I MEAN PRESIDENT OBAMA!!!!! Sorry!!!

We all got our wish and The Interview will be available in limited release on Christmas Day. Hooray! Go home elves… you have nothing more that we want.

Well actually, we would want it to play in a few more theaters perhaps. So far, Alamo Drafthouse seems to be the only theater confirming that they’ll run the movie in a few states, with showtimes and everything being offered. We’re going to re-state our prediction that there will also be some sort of on-demand option coming from Sony soon.

So everyone will watch this movie, right? It’s now your patriotic duty.

*Update after the jump.

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National Labor Relations Board Rules Against McDonald’s in Mistreatment of Workers

mcdonalds

Pic via Andrew Burton/Getty Images

Earlier this year, we brought to you the news about some tyrant franchisee of McDonald’s who forced his team to work 25 hours in a row. And if they complained, Mr. Happy threatened to have them deported.

Labor rights advocates nationwide have never been fans of the Golden Arches because of stories like that, but now, they believe justice has been served with a side of hash browns.

The National Labor Relations Board (NLRB) just made their year by claiming that McDonald’s has been complicit in behavior like this.

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While Bill Cosby’s Lawyer Blames CNN, We Might Blame the System

cnn don lemon bill cosby

More than 20 women have come forward to accuse the Cos of sexual assault. Countless interviews have been requested and all have been denied. The first time Bill Cosby came forward to say anything was when he thanked Whoopi Goldberg and Jill Scott via Twitter.

Much to Cosby’s chagrin, professionals at certain national networks who allegedly do “news” for a living have been talking about it.

The comedian’s lawyer is a little miffed that the news cycle keeps on rolling past his brownstone, which is why he sent CNN President Jeff Zucker a letter accusing the network of setting out to tarnish his client’s reputation.

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BREAKING: Justine Sacco Has ‘Really Suffered’ Since AIDS Tweet

justine-sacco-tweet

We at PRNewser often use the breaking news line as a joke, but this “no kidding” moment is really “news.”

Remember the unfortunate tweet above?

Justine Sacco, former chief communications officer of IAC (parent company of Tinder, Vimeo and OkCupid), prepared for a trip to Africa with some kitschy AIDS humor and lost her job as a result. Sure, she apologized and ended up back on the job market, but it’s safe to say her life changed.

Now she’s back…to help kick off a book tour. Read more

PR Jobs: Gilt, Sourcebooks, Turner PR

This week, Gilt is hiring a director/senior director of public relations, while Sourcebooks needs a marketing manager. Turner PR is seeking a senior director of digital communications and is on the hunt for a director of public relations and marketing. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

gilt130

Find more great PR jobs on the PRNewser job board. Looking to hire? Tap into our network of talented PRNewser pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

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