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Spin the Agencies of Record

bomber ski

  • M&C Saatchi Sport & Entertainment will be PR AOR for Bomber Ski, a company that sells performance skis “handcrafted in a small race lab in Italy.” The firm will be overseeing all of the company’s events and pitching stories to sports and lifestyle media. Some of the company’s upcoming products will feature artwork by Keith Haring and Michel Basquiat, who was also a big fan of white powder.

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JetBlue Unveils Plans To Make People Unhappy

jetblue tweetJetBlue has unveiled the details of a plan that intends to make no one happy it seems, except investors. Starting in 2015, the company will start charging for the first checked bag for certain fares. Also, by 2016 there will be five percent less legroom as the airline plans to add 15 seats to planes. (Though, at 33.1 inches, that’s still more than some other airlines, JetBlue says.) And there will now be different classes to separate passengers: one at a “basic fare” that wll include that aforementioned baggage fee; and then two higher classes that will include the free bag and other perks (but will cost more for the ticket).

Basically, JetBlue is moving to become more like other airlines, which will impact their messaging. How do you stand out when you’re doing the same thing that other companies do?

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Creating a Process to Scale Your Content Marketing Efforts

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Today we bring you a guest post from Allie Gray Freeland, content marketing specialist and PR for iAcquire and ClearVoice.

According to a recent study conducted by Content Marketing Institute and MarketingProfs, 73 percent of B2B marketers said they are producing more content now than they were one year ago. An impressive feat indeed, but what happens when your organization does not have the building blocks in place to a) keep your content organized and b) maintain both scale and quality? And, as content marketing becomes the primary marketing tactic for most organizations, how do you create a process to make it as effective as it can be?

Content marketing has a lot of moving parts, especially within large organizations, and a streamlined content workflow that tackles the challenges your company faces are crucial. From content strategy to content development, all the way through to content amplification, the most important thing you can do is create a process within your organization to  help you maintain that healthy ratio of quality and quantity.

Here are 10 steps to scale your content marketing efforts to fuel more efficient, effective and plentiful content campaigns.

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17 Firms That the New York Observer ‘Top 50′ List Missed

NYO LOGO

Ye Olde New York Observer is known to be a publication that’s relatively friendly to PR pros who aren’t named Mark Penn. One prominent executive regularly publishes op-eds in its pages!

In case you missed it, the paper revealed its list of The Big Apple’s Top 50 PR Firms yesterday. The feature was extensive; beyond the basic list it included a “9 people to watch” slideshow and other little profiles shedding a bit of light on the people who make this industry run.

For the record, everyone who made the list deserves a spot on it. The people of #1 pick Sunshine Sachs always invite us to their holiday parties.

Still, this being a list, it did fail to mention a few worthy firms…sort of like those SEO trick “top entertainment PR” posts that show up in our Google alerts every week.

Back in September, we thought of a few people off the top of our heads who didn’t make the Business Insider “top tech firms” list. Now let’s do the same for the Observer group.

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Timely Takeover: Flywheel Raises $12 Million to Take Back the Streets from Uber

uber taxi

For the past couple of months, Uber has lost about all of its fanfare and applause in exchange for a few million middle fingers.

As you have seen in the PRNewserverse: we had a sexist PR promo for “hot chicks,” Emil Michael’s horrific implosion, the CEO’s apology-ish, and public opinion on why a “the press sucks” strategy really doesn’t work. In short, it’s been an #UberFail.

The timing couldn’t be better for Flywheel, a taxi hailing app, which has decided to get its real estate back with a $12 million Series-C fundraising grab.

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The New York Times Experienced Premature Publication on Keystone XL

NYT BuildingThe New York Times just can’t catch a break.

The editors of the Old Grey Lady have serious sight problems, as noted with this unfortunate front page drama and this mistreated story. We aren’t sure if it’s the ghost of former executive editor Jill Abramson haunting the newsroom halls, but something is afoot. And much like one with no socks in a crusty pair of Toms, it stinks.

Enter into the fray the much-debated story about the Keystone XL pipeline. (For context, our fearless leader posted on the leak of Edelman’s “strategy” documents regarding a similar project from the same company, TransCanada).

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CBS Comms Expert: Bill Cosby Needs To Say Something About These Allegations ASAP

The bad news for Bill Cosby keeps coming with TV Land now pulling syndicated broadcasts of The Cosby Show from the air. And, more damning, the AP has released the clip above, which now includes a previously unpublished segment where Cosby not only offers up a “no comment” on questions about the rape allegations, but then proceeds to talk to the reporter about “integrity” and ask that the portion with the “no comment” exchange be squashed. It’s cringeworthy.

The interview was conducted on November 6. The AP spoke with both Cosby and his wife about a Smithsonian exhibit in which the couple donated 50 pieces of African American artwork.

It’s just one more blow to Cosby’s credibility, which some say has been irreparably damaged.

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YouTube Food and Lifestyle Personalities Share Branding Tips

YouTube Truvia Baking Contest Final“Mix, taste, frost, yum and done” – those were among the steps that a contestant used to bake brown sugar cupcakes. She was competing at an event this week to be a baking star sponsored by Truvia, a natural sweetener. Four YouTube food and lifestyle stars judged the desserts and offered insights on how they each rose to video fame.

While the baking techniques were straightforward, the path to becoming a YouTube sensation isn’t as clear cut. As moderator and YouTube beauty channel host Rachel Talbott noted, it takes time. As the judges concurred, it also takes resourcefulness and an ongoing, concerted effort to stand out from the crowd. The panelists included:

Byron Talbott: professionally trained chef, Byron Talbott channel
April Moore: online foodie, mom and lifestyle expert with 3 YouTube channels
Gaby Dalkin: cookbook author, food/lifestyle writer, What’s Gaby Cooking channel
Joanne Ozug: recipe developer behind Fifteen Spatulas channel

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TGI Friday’s Will Force Couples to Kiss with Mistletoe Drones

TGI Fridays Drone

Someone working for TGI Friday’s has been taking in too many science fiction movies. Either that, or stalking is no longer enough. or being a closet stalker just isn’t doing it for him, so it’s time to be a little daring. The proof in that Yorkshire pudding is found in Manchester, England.

TGI Friday’s is testing something that is certain to get people talking in the dining category…

Here’s the scene: you’re chowing on some cheese sticks and sipping an adult beverage when you hear this loud humming sound. It’s not that kind of party, so you ask your server what’s going on. She points up and there it is — a drone hovering overhead with a dangling twig of mistletoe just in time to creep you out during the holidays.

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UNC’s Edelman Bill Rises to Nearly $2 Million; Critics Pounce

unc_logo_c_32a691Last month, the scandal-plagued University of North Carolina revealed the “scary” price of crisis communications: $782,000 for “several months” of work performed by a team from Edelman.

Yesterday, that number jumped to $2 million — and you could almost hear the sound of critics scoffing online.

Key quote via The Charlotte Observer:

“A copy of the contract provided under a public records request shows Edelman will receive more than $1.65 million for public relations services over the period of a year, ending April 30, 2015.”

But will the investment ultimately pay off for the school?

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