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Apple Reveals Very Little About iCloud Glitch Linked to Celebrity Photo Leak

Icloud

In a quick move that should surprise no one who read any of 9to5Mac’s exhaustive look into Apple’s PR department, the tech giant very quickly addressed concerns stemming from the weekend incident in which intimate photos of several media personalities leaked online.

The Next Web honed in on iCloud as a possible source for the leak soon after news broke, reporting that a glitch in the “Find My iPhone” service “appears to have allowed malicious users to ‘brute force’ a target account’s password on Apple’s iCloud”

Yesterday a company rep told Re\code:

“We take user privacy very seriously and are actively investigating this report.”

As soon as that story went live, multiple headlines claimed that Appleappears to have fixed” the problem. Read more

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Sexist Headline in The Telegraph Sparks Backlash, Social Media Uproar

When was the last time you saw a headline about a man’s job promotion that read, “Father of Three Poised to Lead Major Company?”

Oh, that’s right. Never. Which is why this recent headline in The Telegraph announcing the expected career move of Rona Fairhead, the former Financial Times chief executive who is likely about to become the first female chair of the BBC Trust, just didn’t sit well with readers.

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Is it true and accurate that Ms. Fairhead is indeed a mother? Yes. Is it a worthy and major accomplishment of which she should be proud? Of course. Is it the most relevant of her accomplishments with regard to her career? Nope.

The paper could have mentioned that she is a longtime businesswoman who holds an MBA from Harvard Business School, or that she was a former employee at Bain & Company and Morgan Stanley and the former CEO of Bombardier’s UK Aerospace Services, or that she is currently a non-executive director at HSBC Holdings. But instead, the paper decided to focus on the novelty of a woman (a mother, no less!) holding such a position of power. Read more

The Ticker: Presidential Messaging; Tech Journo Joins Apple; Photo Leak ‘Scandal’; And More

First Step For Marketers to Understand Millennials: Dump the Stereotypes

Shutterstock

Shutterstock

Much has been made about marketers’ attempts to reach millennials. This group, probably more so than others, is fragmented by all of the media options at their fingertips. They’re struggling right now with an economy that has made some of the traditional milestones, like buying a house, out of reach. And they have a different set of criteria to determine what’s valuable enough to spend money on.

Learning more about their lives and how they’re managing the obstacles they face is the first step to reaching them with a message that makes sense. Continuing with stereotypes — lazy, entitled, narcissistic, etc — will not.

Read more

President Obama Talked About World Issues, But We Were Distracted By His Suit

President Obama took to the podium during a press conference yesterday to talk about world issues: ISIS and the tension in Ukraine. And while we’re all, of course, interested in these important topics, the country was also obsessed with the president’s tan suit. A lot of people were not impressed. Read more

Biggest Stories of the Week

Is Social Media Really Social?

Is Social Media Social-09

Today we bring you a guest post by Paul Bernardini, Senior Associate at Eastwick.

Call me old school, but no, social media isn’t social.

To be social or to socialize means having one-on-one conversations and contributing to the rumble of small talk at gatherings. It demands that one be physically present. Speaking out loud, understanding body language, learning how to listen, respond, retain and relate are the constructs of socializing and foundational skills that deserve time and attention.

However, it’s not lost on me that social media is redefining the term “social” and the lens through which corporate America views it. The number of followers or connections that reporters, job prospects or companies have is becoming primary criteria in earning clout. Social media has built a world in which Twitter dominates the news cycle, LinkedIn can build careers and Facebook does the impossible by interlinking the world.

It’s a big deal.

Read more

Why Labor Day Needs Public Relations Assistance

Labor-DayThis weekend, everyone is ready to get their grill on and enjoy the extended weekend to commemorate Labor Day.

This day is usually celebrated in the company of a body of water, a gaggle of friends, and a trough of adult beverages (none of whom are certain as to why they have the day off). The most prescient reminder that we don’t have to go into the office is the “closed” sign in the window of our local bank.

The problem is that the day was not created for a telethon or an excursion to the beach, but rather to celebrate the true laborers in this country way back in 1882.

The day was created to recognize the little man — the person who worked 10 to 12 hours each day, received very little pay, lived with an extremely compromised quality of life and never received anything in the way of thanks for a day of hard labor. 

Sound familiar?

Read more

ALS Association Wants to Trademark ‘Ice Bucket Challenge’

ice bucket

Can you blame them, really?

Yet some attorneys call the move “shameful”, comparing it to last year’s attempt to trademark the phrase “Boston Strong” in the wake of the bombing that shook that city.

Everyone from Mark Zuckerberg to Anna Wintour, a robot and a smartphone poured water over themselves for advocacy this summer. Pamela Anderson and several big fashion names even sparked some ethics debates by co-opting the meme for their own purposes.

But this move undermines the campaign.

Read more

Abercrombie Drops Logo from Clothing, Deprives Bros Everywhere of Identities

abercrombie-and-fitch-clothes-for-womenThanks to changing tastes of the teen demographic and the landslide of bad press the company has received over the past year, the Abercrombie & Fitch brand no longer wields the same power it once did. With sales continuing to flounder, the clothing retailer has decided to abandon its time-honored tradition of plastering its name and logo on virtually every piece of attire it sells, effectively robbing rich frat boy types of their identities.

“In the spring season, we are looking to take the North American logo business to practically nothing,” Mark Jeffries, CEO of A&F told investors on a conference call.  And in a note to investors Thursday, Richard Jaffe, an analyst at Stifel Nicolaus, noted that “it’s taking time to win back customers.” But he believes that the merchandise changes are “gaining traction.”

While much of the brand’s weakening can likely be attributed to the recent Abercrombie-only-wants-pretty-and-cool-kids-wearing-their-clothes controversy, this branding shift is also about keeping up with the changing preferences of teens, who are more interested in standing out as individuals (while all wearing the same trendy top from H&M or Forever 21) than fitting in under a universally-recognized logo. Read more

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