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15 Brands That (Also) Won the World Series

Some things are relatively predictable: The Giants won another very close World Series, the city of San Francisco flipped out (the Queen singalong above was one of the milder scenes), and a bunch of brands took to social media to congratulate the team.

Let’s review some of the winners.

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Make This Talking Point Part of a Winning PR Message

looking at your watchEvery day around the world, PRs are sitting at their desks, in meetings, with their colleagues and at conference room tables with clients trying to decide on effective publicity messages. Of course, you want to highlight all the things that make the product or service you’re promoting of value. And you want to call out all the bells and whistles that make what your selling better than the competition.

A new study indicates there might be one perk that your PR message should highlight.

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GOOD NEWS: Amputee Athlete Gone Halloween Viral Sensation Does It Again

joshsundquist1Meet Josh Sundquist.

If ever there were someone to make lemons his own with some sweet-tasting lemonade, it’s this guy.

Although my mother has kicked cancer’s behind twice and is fighting the good fight a third time now, she hasn’t lost a limb. Two breasts, yes, but a leg? I can’t imagine how that would set someone back physically and mentally.

Josh’s story is losing his leg to cancer as a nine-year-old. Let the fact that he was nine soak in for a minute. While other kids were playing sports, running down the street, and chasing girls during recess, Josh was learning how to walk all over again.

So why mention him on a PR blog?

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Don’t Be Fooled By The Taste: Fireball Isn’t Just a Bottle of Antifreeze, Says Fireball

fireball videoFireball, the cinnamon-flavored whisky that recently played a starring role in a GoPro wedding video, has been pulled from store shelves abroad for containing too much of a chemical that’s also found in antifreeze.

Finland, Sweden and Norway have nixed Fireball over the level of propylene glycol in it, though here in the US, you can still buy it at your leisure. Usually, the formula for Fireball that’s sent to Scandinavia doesn’t contain this chemical. But a batch accidentally shipped.

Here in the US, the chemical is allowed and people have been drinking it liberally up to this point. But if there are a number of countries raising a red flag, it might prompt people to reconsider those nasty shots.

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The 20 Most ‘Authentic’ Brands in the US (and Why)

authentic

“Transparency” isn’t just a buzzword: as a 2013 survey by Cohn & Wolfe showed us, consumers around the world are demanding more in the way of honest communications from the brands they know and use every day.

The 2014 version of that survey, which the firm released this week, is larger and more all-encompassing. They keyword this time around: “authenticity.”

Here’s the big finding:

  • 87 percent of global consumers say it’s important for brands to “act with integrity at all times” while only 72 percent call innovation essential

Another key finding: product quality and the transparency surrounding it is the largest potential cause of crisis for a brand — and the public in general is NOT happy about data security.

After the jump, we list the 20 “most authentic” brands in the United States and ask Cohn Global Practice Leader of Corporate Affairs Geoff Beattie to tell us a bit more about the “why.”

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Geraldo Calls Netanyahu ‘Chickensh!t,’ Gets Blasted by Kerry in Return

As a self-proclaimed “Jew-Rican,” Geraldo Rivera would be the last person you would expect to throw bombs in the direction of God’s chosen people. But one also gets the sense that the dude kinda’ misses the spotlight.

And so, this happened yesterday evening:

Gentlemen, to your corners…

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Chevy Turns #TechnologyAndStuff Fail into Marketing Win

ICYMI, Chevrolet Regional Zone Manager Rikk Wilde got a lot of attention for screwing up his lines while presenting the World Series MVP Award to San Francisco Giants pitcher Madison Bumgarner last night.

We felt bad for the guy, who was a case fit for our friends Bill McGowan and Mr. Media Training. But the line “class-winning…leading, uh, you know, technology and stuff” went viral.

Rather than shy away from all the jokes, Chevy joined the crowd and made the hashtag its own.

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Time Magazine Has Us ‘Hot for Teacher’ in a Bad Way

screaming-teacherOn Nov. 3, Time magazine will publish an article that has a few people in charge of educating our future a little steamed.

The focus is America’s teachers. The story is “Rotten Apples.” The premise gets even worse – it’s nearly impossible to fire a bad teacher.

The story is all about how this is a travesty in American education plaguing today’s classrooms — and how some tech millionaires with way too much time on their hands may have found a way to change that.

Oh, there’s also a petition demanding an apology from TimeRead more

Roll Call: Edelman, Ruder Finn, Hill+Knowlton and More

Today Edelman announced the appointment of three new global sector chairs. Tish Van Dyke will run Food and Beverage, Deidre H. Campbell Financial Services and Amy Hemingway Energy. The three new appointees will report to global director of sectors/global chair of Edelman Health Kym White.

In the release, White notes that the move marks an attempt to further consolidate the firm’s practices by appointing “specialists with deep knowledge of their businesses” to chair each sector and serve various clients united by business but separated by geography, language and culture.

Van Dyke has been with Edelman for 17 years, most recently as a D.C.-based general manager directing the firm’s “pan-industry health engagement efforts” and serving on its global health team. Campbell, who joined the Corporate practice a year ago after building a career in various financial communications roles, will lead a “team of more than 150 financial services communications experts” in here new position. Hemingway, who joined the firm in 2006 and has led campaigns for various energy companies, noted that in her new role she will encourage Edelman clients in the natural resources, clean tech and power industries to be more transparent in their engagement with stakeholders and media.

Robin Kim will be EVP/MD of global technology at Ruder Finn as of November 10. Kim previously served as EVP at Edelman’s Silicon Valley practice, where she oversaw the firm’s enterprise and B2B technology group. In addition to supporting general growth in the San Francisco region, she will support the firm’s growing roster of tech clients. Prior to joining Edelman, Kim spent more than 16 years within the WPP organization, playing various management roles at Burson-Marsteller, Cohn & Wolfe and Hill & Knowlton. She will report to CEO Kathy Bloomgarden.

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‘Dumb Ways to Die’ Does Halloween

On this Throwback Thursday, here’s a new campaign from the team behind one of our favorite PSA series: “Dumb Ways to Die.”

This one is interesting in that it’s not a standalone piece: it’s “interactive” in allowing users to make a Choose Your Own Adventure-style decision: trick or treat? Here’s the intro:

Tricks and treats below.

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