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When Did Press Coverage of PR Explode? The New York Times ‘Chronicle’ Has Your Answer

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Two years ago, we first saw this report came out from the prestigious Nieman Journalism Lab about Chronicle, the latest digital toy from The New York Times:

“Chronicle is a database of articles and story tags from the past 31 years of Times content. The tool makes it possible to see the frequency of use of certain words — but also what people, organizations, or locations are most related to keywords.”

Today, it’s a Web-based application that traces back to the very origins of printing the news, and a divine way for the publishing giant to make some cash on the concept since that paywall thing was such a bad idea.

Logophiles: Suit up! 

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Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now! 

The Ticker: Newspaper Losses; Brand Buzz for 2014; LinkedIn Redesign; And More

Baby Products Company Gives Mom Bloggers Candy in Pill Bottles

Today we learned that a company specializing in baby products tried to promote its name at the recent BlogHer conference by hiding candy in the least acceptable place: pill bottles.

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The bottles weren’t real, of course, but they looked real enough to create something of a stir at the event.

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Sarah Palin Jokes Have Been Trending All Day, But What’s Her Channel Really All About?

 

Sarah Palin launched her subscription channel The Sarah Palin Network yesterday and everyone wants to help her come up with ideas for quality content. Haha. Just kidding. Everyone wants to crack jokes about all the dumb shows that she’d broadcast.

SarahPalinChannel.com will cost $99.95 per year and is meant to give Palin the chance to speak to her audience “unfiltered.” Time argues that she has been given the mike and has used it to speak very openly very often for the past six years.

This new platform sounds like it will afford the same opportunity coupled with the chance for Palin to make a lot of money.

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New U.S. CEO at Burson-Marsteller

Michael LawToday Burson-Marsteller announced the promotion of Michael Law from U.S. president to U.S. CEO, effective September 1st.

Law succeeds political veteran Dave DenHerder, who became CEO in 2012. DenHerder will stay with B-M and parent company WPP in various advisory roles moving forward.

Law first joined the firm in February 2013 to serve as U.S. president, working closely with DenHerder on client service, business development and talent acquisition. He will expand on those responsibilities as CEO.

Prior to joining Burson-Marsteller, Law spent more than 20 years with Ogilvy, serving various roles in the U.S. and Asia-Pacific regions; during his career he has worked with clients ranging from Ford and Coors to American Chemistry Council. Law worked at the U.S. Department of Justice before joining the agency world.

The new U.S. CEO will report to Donald A. Baer, Worldwide Chair and CEO.

Ogilvy Survey: Social and Earned Media Are Inseparable

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This week, another new survey attempts to answer the question at the heart of the public relations discipline in our digital era: how has social media changed the behavior of journalists and the PR teams that interact with them every day?

The survey, released today by Ogilvy PR’s Media Influence unit after conducting interviews with 75 US-based reporters, editors and producers, brought both expected and surprising conclusions. In short: despite certain misconceptions, social has only enhanced the value of earned media. The two are inseparable.

We spoke to friend of the site Jennifer Risi, managing director of Ogilvy Media Influence and head of North American media relations, for conclusions and lessons learned after the jump.

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Malaysia Airlines May Undergo a Name Change as Part of a Major Rebranding Effort

malaysia airAfter the disappearance of MH370 back in March and the attack on Flight 17 over the Ukraine 10 days ago that resulted in the deaths of 298 people, Malaysia Airlines is planning a rebrand that likely includes changing the company’s name.

The airline, which is majority-owned by the Malaysian government, is seeking outside investment, is rethinking its routes and is considering additional outsourcing options for both PR and financial reasons.

The airline is also pressing for an international body to monitor the skies.

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The NSA Wants You…as Its New Director of Strategic Communications

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Ready to absorb the unqualified hatred of the American public and channel it into a robust comms strategy?

Today we learned that the current leader in the “America’s Least Popular Organization of Any Kind” race is looking for a PR professional to revel in such public abuse.

On the other hand, the National Security Agency gig will pay $175K.

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Don’t Buzz Me, Bro: Another Major Plagiarist Bites the Dust

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Why yes. He did go too far.

In what has to be one of the worst trends in journalism today, another national reporter has been fired for plagiarism. This time, it was BuzzFeed’s “Viral Politics” guy Benny Johnson.

This blow to the chronicles of credible reporting is particularly relevant because BuzzFeed also talks a big game regarding the benefits of its native advertising services. Yet here we are, discussing the copying and non-sourcing prowess of a once-respected reporter. Again.

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The New York Times Editorial Board Says ‘Legalize It’; Munchies Ensue

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One green begets another

In what has to be the biggest sign of the inevitabililty of that marijuana legalization, The New York Times editorial board announced this weekend that ”Now is the time!”

It took 13 years for the United States to come to its senses and end Prohibition, 13 years in which people kept drinking, otherwise law-abiding citizens became criminals and crime syndicates arose and flourished. It has been more than 40 years since Congress passed the current ban on marijuana, inflicting great harm on society just to prohibit a substance far less dangerous than alcohol.

The federal government should repeal the ban on marijuana.

That sound you hear is America dropping its collective jaw.

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