— KevinSmith (@ThatKevinSmith) September 15, 2014
The upcoming indie film Tusk has partnered with a dispensary called Buds & Roses and a company called Kushman Veganics on two strains of medical marijuana — White Walrus and Mr. Tusk — that will also be a promotional vehicle for the film.
The movie is about a man who’s slowly turning into a walrus, stars Justin Long and is written and directed by Kevin Smith, who’s known for taking a liking to the wacky tabacky from his previous work, such as Clerks.
“This is right at the intersection of art and stoner culture,” Graham Retzik, a marketing strategist with the film company A24 told The New York Times. Indeed.