TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Apple Revokes Top Euro Computer Mag’s PR Accreditation

Computer Bild is one of Europe’s biggest tech publications. It’s also responsible for a #bendgate or, as they call it, “bentgate” iPhone 6 video that’s been viewed more than half a million times over the past week.

Apple’s response to the video yesterday confirmed everything our inside source told us about their PR practices in September: the company revoked the magazine’s accreditation.

Here’s the video, which is really not as bad as the one everybody passed around when the phone first launched:

It’s in German, but you can see from the screenshot below that the folks at Bild were able to slightly bend the phone with considerable effort.

Read more

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!

How to Fight False Rumors Online

truth or lies

If you have to ask…

TERRIBLY DISAPPOINTING SPOILER: you can’t. At the very least, it’s going to be difficult.

That’s the basic conclusion reached by Emergent, a web gossip tracking tool developed by Craig Silverman of the Tow Center for Digital Journalism at Columbia University and covered by New York Times data blog The Upshot this week.

Read more

Prince Totally Over His Own Facebook Q&A

Prince facebook

Reddit AMAs are effective ways for celebrities and not-quite-famous people alike to get a bit of extra attention and elevate their profiles by interacting directly with the public. In the past, we asked whether such events could serve as a new kind of reputation management tool.

While Facebook Q&As are less…notorious, they do exist. In fact, Prince held one yesterday afternoon. Unfortunately for the 1.7 million people who “like” his page, the 13,000 people who liked or shared the announcement, and the 3,000+ users who submitted questions, the man chose to remain as mysterious as always.

He answered a single question: the first one.

Read more

Majority of Americans Believe Religion Losing Influence

empty-church

…open the door and where’s all the people?

Pew Research Center’s most recent poll includes some bad news for the Good News: nearly three-quarters of Americans think religion is losing its influence. The qualifier in this poll is that while most of the nation thinks religion is no longer as important as it once was, just as many think that’s a bad thing for this nation on the whole.

More than half of my PR career has revolved around the Church. From megachurch pastors to non-profit start-ups, most of the people I have personally represented are morally sound, ethically together, and personally vested in helping their community.

Unfortunately, there are a few sour apples in that gaggle of clients, which makes me think this poll reflects more disappointment and apathy than anything else.

What will the numbers say to you?

Read more

The Future of Las Vegas No Longer Involves Zappos CEO Tony Hsieh

delivering-happinessYou may not know his name, but you certainly know his company.

Many big businesses and top entrepreneurs place Zappos and its CEO Tony Hsieh, pronounced Shay, on the Mount Rushmore of “Best Service-Minded Companies in the Country” (arguably occupying a space next to The Container Store, Southwest Airlines, Chick-Fil-A, and Trader Joe’s).

Aside from making every person feel extremely special, he is very passionate about building businesses. This is why he took on the “Downtown Project” in Las Vegas to become an entrepreneur incubator. The project was a $350 million attempt by Hsieh and others to transform 60 acres of Downtown Las Vegas into a growing tech city.

Admirable. If only it had worked.

Read more

Roll Call: Edelman, Eastwick, Aon and More

Michelle Hutton will be head of Edelman’s Global Consumer Marketing practice effective November 1st. Hutton, who currently serves as CEO of Edelman Australia, will succeed Jennifer Cohan, who was recently named president of Edelman New York. Cohan will relocate to the firm’s London office and report to president of practices, sectors and offerings Ben Boyd. The release notes that Edelman’s Australian office tripled in size during Hutton’s tenure and that she oversaw the 2012 acquisition of digital agency Design Royale. Before joining Edelman, Hutton served as chief executive of Hill & Knowlton’s Australasian practice. (mUmBRELLA)

Sunnyvale, California’s tech-focused comms firm Eastwick announced several new hires marking the expansion of its various services. Eastwick, which opened its first New York office in April, named Sahana Jayaraman as VP of its Digital & Content Marketing Group. Jayaraman, who joined Eastwick in February after stints in digital and social at Peppercom and FleishmanHillard, will handle the development, delivery and promotion of sponsored content across all channels.

Jun Quintana, who previously served as VP of research and analytics at Fleishman’s San Francisco office, now leads the same group at Eastwick.

Michael Kanellos has been promoted from VP to SVP. Kanellos previously reported on tech and green concerns for C|Net and Greentech Media, and in his new position he will head Eastwick’s Editorial Group to help produce written materials for clients. He will continue to lead the Cleantech group as well.

Dave De Jear joins Eastwick as SVP of client services after serving as senior director of corporate communications at Bay Area software producer Sophos.

Sharon Chan, who joined the firm in 2012, has been promoted to industry lead for the Asia-Pacific region. In her new role, she will lead Eastwick’s efforts to advise companies expanding their services in both the US and APAC. (Release)

Read more

THIS JUST IN: USPS to Start Delivering…Groceries?

THIS JUST IN 2Since the Internet became a thing, profits have been way down for the United States Postal Service. In fact, the Postmaster General has proclaimed that if things don’t improve, bankruptcy is coming faster than Winter in Westeros.

We’ve seen branches closing, talk of no deliveries on weekends, and consideration of consolidation to save money and jobs. To its credit, the USPS has been looking for ways to increase revenue and fix the gaping hole in the dam of U.S. mail.

And now, there’s this: a partnership with Amazon Fresh to deliver the groceries.

Read more

The Ticker: NYT Layoffs; ‘Fearless’ Marketing; Ello Hearts Facebook; And More

Uber Basically Uses the Same Statement Every Time a Driver Gets Into Trouble

uberHere’s a basic principle to keep in mind if you’re in charge of speaking with the media when there’s trouble: switch up your message. Your response is going to be quoted, it’ll go online, and it’ll be Google-able.

Buzzfeed noticed that Uber has a tendency to repeat some version of the same line when one of its drivers gets into trouble: “Safety is our #1 priority.” And they’re using it no matter the circumstances – when a driver had a seizure and hit a pedestrian, when another groped a female passenger, when another was caught with liquor and weed in the car, when another hit someone with a hammer, etc.

There are two lessons here. First, if you sound like a broken record, people will stop listening. And second, have a short conversation with your Uber driver before you get in the car.

Read more

PR Jobs: OneFineStay, Smashbox Studios, Sunshine Sachs

This week, OneFineStay is hiring a U.S. PR manager, while Smashbox Studios is seeking an event booker. Sunshine Sachs needs an account director for consumer PR, and TAA Public Relations is on the hunt for a public relations manager. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

onefinestay130

Find more great PR jobs on the PRNewser job board. Looking to hire? Tap into our network of talented PRNewser pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

NEXT PAGE >>