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A Pumpkin Spice-Flavored Summer? The Too-Early Trend Making Us Crazy

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As has been made abundantly clear in previous posts about the pumpkin spice marketing craze, this PRNewser writer loves Fall. Like, really, really loves it. As a New Englander, there’s nothing more magical to me than a crisp October morning kissed by the scent of fresh apples, piles of leaves, and — yes — my mug of pumpkin spice tea. I’m a sucker for the Autumnal marketing madness and I’m not sorry. But though I may be a full-fledged Fall-ophile (is that a thing? I’m making it a thing), even I know there’s a time for nutmeg and Jack-O-Lanterns, and it is not — I repeat, NOT while the beaches are still crowded and kids are enjoying their last days of summer vacation.

We’ve been griping about the holiday creep for years when it comes to Christmas decorations lining store shelves before Halloween, and now, it seems, those pesky marketers have figured if they’re going to bulldoze Halloween for Christmas, why not just move the whole calender up a couple months and bulldoze summer with way-too-early Fall? I mean, the logic is undeniable.

We’ve been seeing Halloween candy in stores for a couple of weeks now; the seasonal Sam Adams currently being sold is Octoberfest; Starbucks is releasing its Pumpkin Spice Latte on August 25 (if you have a super secret passcode), and Twitter has even been aflutter over the potential introduction of Pumpkin Spice Oreos.

All way before we’ve even had our Labor Day barbeques.

What’s next? Apple cinnamon sunscreen? Jack-O-Lantern beach umbrellas? I mean really, who wants to drink a hot Pumpkin Spice Latte when the air conditioner is still running? I can’t wait to wear cozy sweaters and go apple picking and wear a Halloween costume (or three), but the magic of Fall is relegated to the Fall, and no amount of over-hyped, way-too-early marketing can trick me into thinking the Autumnal atmosphere can arrive several weeks early if only I believe (and buy a ton of pumpkin spice products).

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