Ads for Catholic Girls’ School Take Feminist Approach: ‘Don’t Wait for a Prince; Be Able to Rescue Yourself’
First the pope admits that the Catholic Church has been too focused on policing what goes on in people’s bedrooms, and now an all-girls Catholic school is promoting female independence and empowerment? Oh, what is the world coming to?
This awesome, stereotype-shattering campaign for a small, all-female Catholic college-prep academy in Kentucky sends a necessary and feminist message that girls may not hear often enough: “You’re not a princess” and “life’s not a fairytale,” so “don’t wait for a prince; be able to rescue yourself.”
The fine print of the campaign goes on to say that while girls may not be wearing tiaras, they can “still rule the world” by getting an education and “preparing for real life.”
Hey, Disney: It looks like American Catholicism might just manage a progressive re-branding faster than you. In which case, all we can say is this: when the Catholics are calling you out for being stuck in the dark ages, it might be time to reevaluate.
Here are a couple more of the ads:
- When It Comes to Shopping at Aeropostale, Teens Would Rather Not
- Cinnabon Doesn't Need Advertising; Good Marketing and Branding Are Enough
- AT&T's 'It Can Wait': Even Admirable Campaigns Can't Wait to Succeed
- Three Message Points That Whole Foods Should Use In Its New Marketing Campaign