Twitter was all a-Twitter following a Coachella performance by a number of hip-hop artists including Snoop Dogg, Dr. Dre, Eminem, and a hologram of the late rapper Tupac Shakur, who was shot and killed in 1996. Now there are discussions to possibly take the “virtual Tupac” on tour with his fellow Coachella performers.
A company called Digital Domain Image Group created the hologram, which isn’t based on archival footage, but rather used past performances to create something completely new for Sunday’s show. The discussions include talk of whether this would be a huge stadium tour. It was a costly endeavor with the price tag for the digital creation said to be in the $100,000 range.
There’s also chatter already over at MTV.com about doing the same for B.I.G. here in Brooklyn’s new Barclays Center, with the site imagining how the concert would play out. If chatter is any indication, Digital Domain could see its fortunes rise after this stunt. Check out the Coachella performance after the jump.
[image via, credit: AV Concepts]
- Weird Al Went Viral, Topped the Billboard Charts
- UK Firm Goes to Outer Space and Back to Announce Rebranding
- Discovery Channel 'Shark Week' Stunt Actually Scared the Crap out of Canadians
- Seems Crazy, But Taylor Swift Was Actually a Good Choice for a WSJ Op-Ed