American Airlines’ frequent flyer program participants may find themselves with a new Facebook friend — their airline. AOL Travel News reports that the airline is the “first airline company in the US to created dedicated social media channels for mileage benefits.” In addition to being kept up-to-date on offers and promotions, American Airlines hopes they’ll use it as a hub to discuss getting more miles.
“Other airlines have their own airline-specific places on those social media channels, but not dedicated to mileage benefits. We are giving a very specific channel here for people who want to learn how to earn miles,” said Charlie Sultan, VP of partner marketing for AAdvantage, American’s frequent flyer program.
Meanwhile, Budget Travel writes about “Go Places” a new JetBlue reward program through Facebook. “JetBlue will offer special promotional deals exclusively to Go Places members,” the story says.
Luckily, as USA Today reports, several airlines will be offering free Facebook access in-flight as part of a new Gogo promotion, so there’ll be plenty of time to sign up for any of these that strike a passenger’s fancy.
- Anthropologie Brings Us 'Nipplegate'
- INTERVIEW: David Meerman Scott Discusses the Art of Newsjacking
- Walmart's #PRFail Recognition May Win the Retailer $3 Billion
- P&G Wants To Convince You That You're Just-Worn Clothing Needs A 'Swash'