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Airlines Using Social Media to Build Loyalty for Loyalty Programs

American Airlines’ frequent flyer program participants may find themselves with a new Facebook friend — their airline. AOL Travel News reports that the airline is the “first airline company in the US to created dedicated social media channels for mileage benefits.” In addition to being kept up-to-date on offers and promotions, American Airlines hopes they’ll use it as a hub to discuss getting more miles.

“Other airlines have their own airline-specific places on those social media channels, but not dedicated to mileage benefits. We are giving a very specific channel here for people who want to learn how to earn miles,” said Charlie Sultan, VP of partner marketing for AAdvantage, American’s frequent flyer program.

American Airlines, which is in a tug of war with online ticketing sites including Expedia, has been trying to redirect traffic to its online portals including its own website.

Meanwhile, Budget Travel writes about “Go Places” a new JetBlue reward program through Facebook. “JetBlue will offer special promotional deals exclusively to Go Places members,” the story says.

Luckily, as USA Today reports, several airlines will be offering free Facebook access in-flight as part of a new Gogo promotion, so there’ll be plenty of time to sign up for any of these that strike a passenger’s fancy.

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