Glenn Selig, founder of The Publicity Agency wants you to know that his clients’ “breaking news alerts will first be sent with a Twitter message (known as a Tweet) and then followed by a full release or statement.”

His press release, “Florida PR Firm Utilizes Social Networking Site to Update Media, Land Clients Publicity” has the details and promises rapid-fire information about his marquee client, accused serial wife-killer Drew Peterson.

If you’re wondering why a firm with 5 tweets, 44 followers and zero followees (@PublicityAgency) would issue an official release, it’s because Selig also owns the particular service used, PRNewsChannel.