Demonstrating the growing importance of mobile gaming to marketing and communications, the Super Bowl spot for the new animated film Rio, will include a code that players can use to access a hidden level of Angry Birds. This partnership also includes a sweepstakes. The winner will go to Rio for the premiere of the film on March 22, the same day Twentieth Century Fox and Rovio launch the new Angry Birds Rio app.
A clip from the new film is above. Given the dreary day many in the U.S. are experiencing, even cartoon sunshine is welcome respite.