TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Angry Birds and Some Very Happy Birds Partner

Demonstrating the growing importance of mobile gaming to marketing and communications, the Super Bowl spot for the new animated film Rio, will include a code that players can use to access a hidden level of Angry Birds. This partnership also includes a sweepstakes. The winner will go to Rio for the premiere of the film on March 22, the same day Twentieth Century Fox and Rovio launch the new Angry Birds Rio app.

A clip from the new film is above. Given the dreary day many in the U.S. are experiencing, even cartoon sunshine is welcome respite.

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!