Apology Tip #4: ‘Save Your ‘But”

Love may mean never having to say you’re sorry, but PR means having to say it every now and again. From oil companies to airlines, no matter what business you’re in, things happen and companies have to suck it up and say sorry.

For advice on how to do it right, there’s Mediabistro‘s latest feature, “Mea Culpa: 5 Tips for Issuing a Public Apology.”

“If an apology includes the word ‘but’ or it’s loaded with excuses, it’s not going to work. It has to be completely forthright without any hesitation,” Mr. Media Training blogger Brad Phillips tells us.

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