A few days after some tech PR executives told us that Apple “needs to address” a Consumer Reports report that did not recommend the iPhone 4 due to antenna issues, the company has said it will hold a press conference tomorrow, July 16th.

Apple rarely holds press conferences, besides those that are tied to the launches of its products and services. The press conference will be held at the company’s Cuptertino, CA headquarters at 10 A.M. Pacific time, but company spokespeople gave little details to the media besides that.

Some are continuing to ask if Apple will announce a recall of the phone. Regardless, announcing a press conference, as opposed to just posting a statement by Steve Jobs, as the company has done in the past, shows the seriousness of the issue.