Now that everyone in the world has grown far too familiar with L.A. Clippers owner Donald Sterling‘s personal opinions, The Donald has weighed in to tell us that it’s all the girlfriend’s fault, and most of the team’s big-name sponsors have realized that they might just have somewhere else to be, the big question remains: what should the NBA do to address and minimize this controversy?
In short, Sterling is toxic to every organization involved in the story.
Announcements of an official investigation aren’t going to cut it. But the NBA knows that already, and like McCown we expect more decisive statements and, more importantly, actions to follow later today and tomorrow.
It’s also quite clear that, as McCown says in the clip, the team and the league can no longer to follow the same strategy.
After the initial outrage dissipates, we’re most interested in seeing how the league plans to hold the owners–not the players or coaches–more responsible for their behavior moving forward.
- 'Most Common Misconceptions' List Details Ferguson Damage Control Strategy
- Doug Ulman Finally Moves on From Livestrong
- Why Punishing the 'Dancing Guard' Might be a Bad PR Move for Buckingham Palace
- McDonald's and the Smartphone Mafia Made the Most of Friday's iPhone Launch