The healthy lifestyles practice will lead the account, which will focus on social media, traditional outreach, and marketing. Atkins recently launched a new book, The New Atkins for a New You Cookbook: 200 Simple and Delicious Low-Carb Recipes in 30 Minutes or Less, with help from restauranteur, television personality, and new mom Donatella Arpaia at an event in New York.
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