AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Attention Launches Social Valet (Kind Of)

Attention, the social media marketing agency, has launched Social Valet, a tool that “acts as the digital self you want to be,” allowing C-suite execs to check-in at cool locations, publish a Tumblr on the latest topics, and generate a Klout score by getting down with the cool crowd.

Smell something fishy?

April Fools! Oh they got me. (They kind of did. There were tweets teasing an announcement today.) Reminder: “For social media to work, it must be authentic.”

As to be expected, there are a bunch of pranksters running around the Internet today. TechCrunch plays killjoy by listing them. HuffPo paywall just for the New York Times? We get it. (Arianna tweeted it!) And here’s a video from YouTube that goes retro with popular viral videos. Flugelhorn feline! I was kind of hoping for Gmail Motion.

Any cool gags at the PR firms today? Do tell. The comments and @PRNewser are open.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!