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Mona Zhang

Mona is the editor of SocialTimes and social media coordinator at Mediabistro. She graduated from New York University with a degree in journalism and East Asian Studies. Before moving to NYC, she lived in Beijing, London, Madrid and Chicago.

Pitch Wedding and Travel Clients to Destination

In recent years, the market for destination weddings has grown to over 25 percent of the wedding market, and Destination Weddings & Honeymoons grew along with it. The mission of the pub is to give readers help with planning and ideas “to get through the experience with minimum stress and maximum joy,” said editor-in-chief Susan Moynihan.

PR pros can pitch everything from destinations and hotels to the invitations and flowers for the big day, as long as it relates to a destination wedding. “We rarely cover a venue, hotel or destination without a staff member or freelancer visiting,” said Moynihan. “That said, we are always interested in newsworthy nuggets, such as hotel openings, hotel renovations, hotel additions, new packages, new hotel brands/concepts, real weddings, news within a destination (easier marriage requirements, new independent wedding sites). Product pitches are also very helpful for our FOB departments.”

For editors’ contact info, read How To Pitch: Destination Weddings & Honeymoons. [subscription required]

Pitch Your Beauty Clients to Z-Life

Z-Life Magazine is the go-to pub for Zumba devotees. With an estimated 12 million people around the world who are enthusiasts of the program, Zumba Fitness started publishing the mag in 2010. Since then, the pub has established itself as an edgy health/beauty/fitness resource for women. You won’t see Z-Life publishing stories that you would find in a traditional health/fitness mag. Instead, readers are interested in bucking the status quo.

Z-Life EIC Andrea Carneiro welcomes PR pitches for fun, edgy products that are unique, or are connected to a celebrity trend. “Our readers are very into beauty and trends,” she said. “They’re definitely not girls that roll out of bed and go to the gym. They always look great.”

For editors’ contact info, read How To Pitch: Z-Life Magazine. [Mediabistro AvantGuild subscription required]

Pitch Your TV Clients to TV Guide

TV Guide‘s mission is simple: to help people sort through the overwhelming choices of TV shows. Because of its unique positioning as the only magazine focused solely on TV coverage, TV Guide is the definitive resource for rescuing readers from aimless hours of channel surfing.

“We watch everything and make editorial choices in terms of what we’re going to feature in order to guide people to what they should be watching — what the best stuff is, what they need to be aware of, what’s becoming culturally relevant,” saidarticles editor Bruce Fretts.

The best part is, editors at the mag are very welcome to PR pitches. They’re open to anything that can be used to draw in viewers (and readers): guest stars, exciting plot twists, etc. One caveat: The mag focuses on the careers and professional lives of stars, so anything gossipy won’t fly.

For editors’ contact info and more guidelines on pitching, read How To Pitch: TV Guide. [subscription required]

Pitch your Food Clients to Clean Eating

Food mag Clean Eating welcomes PR pitches, as long as publicists do not email and call with too many follow-ups. “Focus on product pitches, cookbook pitches — clean, please — and personality pitches,” said editor-in-chief Alicia Rewega. The mag features two chefs in each issue for the “Cooking With” and “Chez Chef” sections, plus there are a handful of other sections that PR pros are welcome to pitch to.

Clean Eating isn’t a fad diet or a quick fix — it’s a lifestyle, one that focuses on giving your body nutritious foods in their most natural state,” said Rewega. “Recipes offer gourmet flavor without demanding that our readers be gourmet chefs. We take recipes that are traditionally less than healthy and clean them up for our readers and offer time-saving tips and tricks, foodie finds and gadget profiles, plus discussions of food-related studies and topics du jour. We believe that taste and health need not be mutually exclusive — Clean Eating delivers both.”

For editors’ contact info and more details on what to pitch, read How To Pitch: Clean Eating. [Mediabistro AvantGuild subscription required]

Pitch Kid-friendly Products to Parenting

Since 1987, Parenting has offered up “everything that matters to moms.” In 2009, the pub split into two titles: Parenting Early Years and Parenting School Years, and the mags got a redesign in 2011.

“Both editions of Parenting strive to be more modern, introducing pop culture trends and news that moms today are interested in,” said executive editor Stephanie Wood.

Editors are interested in giveaways that are relevant to moms and children ages 12 and under. Parenting Early Years covers the 5-year-old and under set, while Parenting School Years caters to the moms of 5-12 year olds. PR pros are advised to send a pitch at least four to six months before the “on sale” dates.

For more advice and editors’ contact info, read How To Pitch: Parenting Early Years and Parenting School Years. [Mediabistro AvantGuild subscription required]

Get Your Client in the Feminist Pages of Ms.

Though Ms. has had numerous changes in ownership, the mag still stays true to its mission to “inform, inspire and empower” women. Founded in 1971, the pub was the first mainstream feminist publication and continues to “put a feminist lens on politics, culture, society and global issues,” said senior editor Michele Kort.

Kort describes PR pitches as a “long shot” with the editors there — that is, unless you have the perfect client to pitch. One example of this is a a film or DVD that was made by a woman or has feminist content. “Know the magazine before you pitch us,” said Kort. “I find that most of the pitches we get are not for Ms. magazine.”

For editors’ contact info and details on which sections to target your pitch to, read How To Pitch: Ms. [Mediabistro AvantGuild subscription required]

Pitch Your Fashion and Beauty Clients to Loop21

Launched in 2009, Loop21 covers all the latest happenings from Capitol Hill to Hollywood — and they want readers to get in on the action. The site is all about going beyond providing info: “We want people to respond. So, whether it’s through some form of social media or on the website, we wanted it to be like we’re having a dialogue about issues that are important to our community,” said Lisa Armstrong, the site’s new EIC.

Armstrong is looking to expand fashion and beauty coverage, so publicists are welcome to pitch products. She also wants the scoop on new books and movies, but keep in mind that Loop21 is aimed towards smart, urban professionals.

For more info on what to pitch and editors’ contact info, read How To Pitch: Loop21. [subscription required]

Pitch Your Clients to The Intelligent Optimist

Most sections of this positive pub are open for PR pitches, including features and book excerpts. Formerly known as Ode, The Intelligent Optimist boasts an international readership that is passionate about innovative technology, sustainability, health and spirituality, nutrition and personal growth.

For starters, publicists can pitch their clients for “Intelligent Optimist,” which focuses on individuals who know or are inspired by someone who fits the moniker, and “Possibilities,” which is devoted to innovative news, such as organic fast food chains or new ways to produce plastic.

Get editors’ contact info and more advice on what to pitch in How To Pitch: The Intelligent Optimist. [subscription required]

Pitch an Expert to AskMen.com

AskMen.com is one of the largest men’s lifestyle websites, boasting more than 40,000 articles that offer practical advice on everything from finance to nutrition to dating. “We want to egg readers on and motivate them to get through [life] changes, but also give them the tools to do so by providing a tangible, concrete thing that he needs to do right there. Takeaway value is huge. We want to give readers something they can put into use right away,” said editor-in-chief James Bassil.

The best areas for publicists to pitch are health, relationships and finance. Though the editors aren’t really interested in product pitches, a lot of the site’s health, sexual and divorce content come from PR pros. It’s even better if you can connect them with an expert.

For more details and editors’ contact info, read How To Pitch: AskMen.com. [subscription required]

Pitch Big Apple Clients to Manhattan

Though the upscale lifestyle mag has struggled to find its footing after launching in the thick of the economic crisis, “It’s now starting to hit its stride with the affluent New Yorker who has a wide range of interests,” said editor-in-chief Cristina Cuomo.

Unlike other city magazines, Manhattan is more like a national book with local flavor, as some of the features are re-purposed for each of Modern Luxury’s publications. Other than that, all of Manhattan‘s coverage is specific to New York City, highlighting the best in restaurants, nightlife, Broadway and everything in between.

Find out which sections are most open to publicist pitches in How To Pitch: Manhattan. [subscription required]

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