Patrick CoffeeI write stuff for PRNewser and NYMag.com, do freelance consulting work, and waste time on Twitter. You can send me pitches at coffeepatrick (at) gmail (dot) com or use the anonymous tip box.
Sorry, Mr. President: the winner of this week’s viral video contest is Wren’s “First Kiss”. Here it is, in case you gave up the Internet for Lent:
While The New York Times analysis of the piece does offer a little background (it was sponsored by Style.com in an effort to promote smaller brands, the “strangers” were all models and actors wearing Wren products, etc.), the why and the how much are a little trickier…
Today we bring you a guest post from Kara Lundberg, an account supervisor at RH Strategic – the PR firm for a hyper-connected world, delivering integrated media, social & digital strategies for technology, healthcare, and public sector markets. Follow her on Twitter!
Bylined articles play an important role in the content strategies we prepare for our clients in the healthcare, enterprise and public sector technology spaces. In our world of niche audiences served by trade publications, bylined articles are a great way to provide a client’s point of view on a particular topic of interest to their target audiences. These pieces, typically penned by the CEO, a subject matter expert, or industry visionary, are also often requested by editors as a result of our media pitching efforts.
If you’ve ever written a social media calendar for any client brands, you know that comprehensive lists of every single obscure holiday are essential tools. Why? Because it’s surprisingly challenging to make, say, bottled water sound interesting every day on Facebook and Twitter.
That’s why—as other blogs may have already reminded you—pretty much every brand imaginable has created some sort of Pi Day social media post.
Here, then, are a few that stood out to us.
In yet another sign that anti-gay policies can hurt your business, event and even political party, Sam Adams announced today that it will no longer serve as a sponsor for South Boston’s St. Patrick’s Day Parade due to event organizers’ refusal to allow a group of openly gay veterans to join the march thanks to rules that “bar any political expression.”
The statement from the parent Boston Beer Company:
You may have already seen this week’s most epic selfie, but we’ll post it again as a reminder that, whenever something embarrassing happens to your major international client, chances are fairly good that someone will take a picture of it—and if the pic is as great as this one, it will be widely shared.
so yup pic.twitter.com/2WuLUWzpND
— skip (@han_horan) March 13, 2014
A quick glance at the photographer’s feed also demonstrates that, in cases like this, every single journalist in the world will then scramble to be the first to score the scoop and the exclusive interview.
Social media: it’s a mixed bag!
In one of the week’s most interesting studies, the invaluable Pew Research Center’s Journalism Project found that readers who visit news sites directly are more engaged with the content they encounter than those who come across the same stuff on social.
This finding applies to search engines, too:
- The average direct visit to any given news site lasts 4 minutes, 36 seconds
- The average visit to the same site via a link on social or a web search lasts only 100-102 seconds
Unsurprisingly, the regular reader is more dedicated. There’s more…
The Ticker: Afraid for PR; Malaysia Flight; Pinterest Gifts; SXSW Party Culture; Spring Data Cleaning
Social Media Explorer: I’m Afraid for Public Relations. Here’s Why.
Geoff Livingston: Oh, That SXSW Party Culture
The New York Times: Spring Cleaning Who Has Access to Your Data
“…he is an a$$hole but is also very good at business and things…”
Did you hear that HBO wants to “diversify” the Game of Thrones audience? It’s true—and they didn’t stop at the mix tape.
In order to push the hip-hop/GoT connection as far as it can possibly go, the network’s promo team enlisted writer/watercolorist/man about town Shea Serrano to re-imagine top rappers as GoT characters on…
MySpace “Discover”. (It’s a thing.)
Go ahead and laugh, but Serrano definitely hit the mark on some of these.
Well…not really. But the Arthur Chu story is an amusing example of TMZ’s pitching style. We got an email with the headine “Jeopardy Villain Arthur Chu — I’m NOT a Bad Guy … Just Greedy As Hell”, which is a generous spin on the man’s own comments, to say the least.
The copy is just as hyperbolic (emphasis ours):
“11-game “Jeopardy” champ Arthur Chu – widely criticized for his cocky attitude and unorthodox playing style — insists he’s not such a bad guy in real life … minus his unquenchable thirst for money.
As for what he plans to do with his massive check — watch the video.”
We already did—and it was almost as anticlimactic as the True Detective finale. But we do like this guy a lot more after watching it.
In case you wondered what the reps for such accidental celebrities do, take note of Mr. Chu’s publicist in the background. Does she look a little relieved as the interview comes to an end, or is that just us?
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