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Patrick Coffee

I write stuff for Mediabistro and NYMag.com, do freelance consulting work, and waste time on Twitter. You can send me pitches at patrick (at) mediabistro (dot) com or use the anonymous tip box.

Journalists Recommend Getting More Strategic with Event Invites

Tony Romm covers tech for Politico, so of course he would get multiple invites to the Consumer Electronics Show Las Vegas, or “the Global Stage for Innovation.

It’s not just him, though: we’ve received several invites ourselves from PRs repping ad agencies and ad tech companies; we even got one from straight from Time, Inc. CES is a big conference that’s been around since 1967, and the fact that it’s not open to the public makes it a prime stage for showing off the work of clients even if they have little or nothing to do with larger trends in technology.

That said, the lead-up to this year’s event has also seen some grumbling from writers receiving a deluge of form pitches. Friend of the site Ed Zitron got a bit of attention earlier this week for collecting all related emails and trolling the hell out of the PR professionals who sent them.

We definitely wouldn’t go that far; we have enough people angry at us on any given day. But we do feel like the event could be a great opportunity to stress the value of strategic targeting. We asked Alan Henry, tech blogger for Gawker property Lifehacker, for his take.

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More Influencers Hyping Big Studio Films on Social Media

Unlike The Interview, most movies don’t have cyber-threats and worldwide outrage to increase public interest.

For that reason (in addition to general shifts in the market), more major studios are turning to a newfound PR tool to raise awareness of their coming titles: social media influencers.

disney influencers

Above, for example, is a promo for the Disney film Big Hero 6 – which opens today in Italy — sent from Italian fashionista Veronica Ferraro to her 158,000 followers on Instagram and her 25,000 followers on Twitter. Her blog The Fashion Fruit has nearly two million likes on Facebook; that’s a lot of influence.

For more on that, we asked three experts for their takes on the influencers-promoting-movies trend.

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PR Weighs in on Sony’s The Interview Move

This morning The New York Post — which happens to be owned by the same company that once owned Sony’s prime competitor, 20th Century Fox — just told us that the scene that caused the world to, in the words of writer/cybersecurity expert Peter Singer, “lose our shit” has leaked.

Here, then, is a screenshot from your Kim Jong Un death scene, set (of course) to Katy Perry:

kim jong

That was relatively tame. (And no, the leak isn’t new — it’s just interesting to note that the Post chose to run it.) So what does PR think about the studio’s decision to pull the film entirely?

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Wikipedia Reveals Which Pages Were Edited Most in 2014

Following Facebook and YouTube, Wikipedia is the latest major web property to weigh in on 2014, the year that was. Their approach, however, is even more relevant to PR and assorted sockpuppets: which pages received the most edits over the past year?

That was a great rundown of the year in Things, wasn’t it?

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The Ticker: The Interview; Sony Hack Ethics; Year in Corrections; And More

Five Firms Share Their Holiday Cards

It’s mid-December, and we all know what that means: holiday greetings from firms to their clients and media contacts. We’ve already featured Christmas videos from Coyne PR and Solomon McCown, and here’s a roundup of the e-cards we’ve received so far. Stick with us til the end…the last one is great.

First, here’s one from our friends at Chicago-area firm JSH&A, who recently shared a handy infographic on the top 5 social marketing trends for 2015 (check it out if you missed it).

JSHA holiday card

Nice quote! More after the jump.

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STUDY: What Do Americans Care About Most This Christmas?

shutterstock_144061282

A week ago we published a consumer survey and infographic from our friends at SHIFT Communications that detailed shopping trends for Christmas 2014 as well as some helpful pitching tips from the firm’s VP of Marketing Technology Chris Penn.

Today we have the results of a different sort of research project by another local firm: MWW.

Last week the firm released the results of 2014′s Matter More Project, or “one of the largest known studies of American life priorities today.” While its results may not surprise you, they will almost certainly encourage you.

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Which Firm Will Represent Cuba?

In case you missed it, the big news in politics today is that the United States is re-establishing relations with Communist Cuba after decades of isolation.

Here’s the video of the morning conference via CNN:

The “new chapter” mentioned by the president comes about, in part, thanks to the release of American Alan Gross in exchange for three Cubans who’d been jailed in Florida for spying.

The question, then: which firm will handle US/Cuba relations?

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North Korea (Sort of) Responds to Sony Crisis

North Korea

Pic via KCNA/People’s Daily

So where do we stand on the ever-evolving Sony Pictures hacking crisis?

Yesterday the hackers’ threats turned to violence, invoking 9/11 and implying that someone would attack theaters screening The Interview, the film at the heart of the conflict. The movie’s planned New York premier was subsequently cancelled despite that fact that the Department of Homeland Security dismissed the threat, and top chain Carmike Cinemas announced that it will not screen the movie at all.

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The Ticker: Fenton Sale; New WPP Chairman; Rogen and Franco; And More

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