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Patrick Coffee

I write stuff for Mediabistro and NYMag.com, do freelance consulting work, and waste time on Twitter. You can send me pitches at patrick (at) mediabistro (dot) com or use the anonymous tip box.

General Mills Holds Its Nose, Leaps into Climate Change

GM-cereal

General Mills, the maker of Cheerios and other such consumer goods, took a bold step into the CSR pool this week by announcing that it would make changes to its agricultural practices to reduce greenhouse gas emissions while simultaneously mounting related advocacy efforts designed to affect public policy.

What does this mean? From the company’s post on the matter yesterday:

“Nearly 2/3 of the GHG emissions and 99 percent of water use throughout our value chain occur upstream of our direct operations in agriculture, ingredients and packaging”

So they’re insisting that their suppliers get on board by reducing those emissions and “achiev[ing] zero net deforestation in high-risk supply chains by 2020″…or else. We assume.

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50 ‘Most Beautiful in D.C.’ List Goes (Hot and) Heavy on PR

DC

When reading today’s reports on the 1,300 editorial journalists who lost their jobs in 2013, you probably didn’t turn to The Hill’s annual “50 most beautiful people in D.C.” list to defend the craft.

Yet “Washington is Hollywood for ugly people” is one of the oldest and most persistent cliches concerning business in our nation’s capital–one that The Hill seems desperate to disprove each year by highlighting the good-looking folks behind the faces that haunt our nightmares.

In a shocking turn of events, this year’s list includes quite a few young professionals who work on the communications side of the political world.

Let’s review (all pics courtesy of The Hill, so give them some clicks).

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The Ticker: Newspaper Losses; Brand Buzz for 2014; LinkedIn Redesign; And More

Baby Products Company Gives Mom Bloggers Candy in Pill Bottles

Today we learned that a company specializing in baby products tried to promote its name at the recent BlogHer conference by hiding candy in the least acceptable place: pill bottles.

pill-candy-hed-2014

The bottles weren’t real, of course, but they looked real enough to create something of a stir at the event.

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New U.S. CEO at Burson-Marsteller

Michael LawToday Burson-Marsteller announced the promotion of Michael Law from U.S. president to U.S. CEO, effective September 1st.

Law succeeds political veteran Dave DenHerder, who became CEO in 2012. DenHerder will stay with B-M and parent company WPP in various advisory roles moving forward.

Law first joined the firm in February 2013 to serve as U.S. president, working closely with DenHerder on client service, business development and talent acquisition. He will expand on those responsibilities as CEO.

Prior to joining Burson-Marsteller, Law spent more than 20 years with Ogilvy, serving various roles in the U.S. and Asia-Pacific regions; during his career he has worked with clients ranging from Ford and Coors to American Chemistry Council. Law worked at the U.S. Department of Justice before joining the agency world.

The new U.S. CEO will report to Donald A. Baer, Worldwide Chair and CEO.

Ogilvy Survey: Social and Earned Media Are Inseparable

journalism 3

This week, another new survey attempts to answer the question at the heart of the public relations discipline in our digital era: how has social media changed the behavior of journalists and the PR teams that interact with them every day?

The survey, released today by Ogilvy PR’s Media Influence unit after conducting interviews with 75 US-based reporters, editors and producers, brought both expected and surprising conclusions. In short: despite certain misconceptions, social has only enhanced the value of earned media. The two are inseparable.

We spoke to friend of the site Jennifer Risi, managing director of Ogilvy Media Influence and head of North American media relations, for conclusions and lessons learned after the jump.

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The NSA Wants You…as Its New Director of Strategic Communications

NSA

Ready to absorb the unqualified hatred of the American public and channel it into a robust comms strategy?

Today we learned that the current leader in the “America’s Least Popular Organization of Any Kind” race is looking for a PR professional to revel in such public abuse.

On the other hand, the National Security Agency gig will pay $175K.

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Batkid Begins Trailer Brings Make-a-Wish Hero to the Big Screen

The tiny hero who launched a million* tweets is headed for the big screen.

In case you missed it (yeah right), #SFBatkid was the hashtag of the fall, scoring a whole hell of a lot of attention for sponsor Make-a-Wish, the city of San Francisco and partner-in-crime social media agency Clever Girls Collective.

Now, as revealed at Comic-Con this weekend, social media superhero Miles Scott will soon hit the big–or at least bigger–screen via Batkid Begins, a “feature-length crowdfunded documentary”; the trailer debuted online yesterday.

It’s quite a cinematic effort from “award-winning filmmaker Dana Nachman (Witch Hunt)”, who has raised “$45,500 of a $100K goal to date” in an ongoing Indiegogo campaign. This looks like another big win for both Miles and Make-a-Wish; does anyone doubt that Nachman will reach her goal?

Also: whoa there, Chris Taylor of Mashable. Don’t dive too deeply into our psyches.

One thing we know for sure: this clip will give you a more positive Monday morning buzz than the new Mockingjay trailer.

*Well, 400K tweets. But still.

The Ticker: Food Startups; Lyft NYC Launch; Zillow/Trulia Merger; And More

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