TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Patrick Coffee

I write stuff for Mediabistro and NYMag.com, do freelance consulting work, and waste time on Twitter. You can send me pitches at patrick (at) mediabistro (dot) com or use the anonymous tip box.

15 Brands That Played the Boss for #NationalBossDay

BE THE BOSS

Paid the cost…

Did you know that yesterday was National Boss Day? Neither did we — but many brands reminded us via the 13th hottest trending hashtag of the day. (Sadly, we missed the chance to thank our own boss.)

Anyway, here are some of the many that took advantage of the latest meme-y holiday.

Read more

What Would Bill Do? Media Coach Bill McGowan Takes on the Week’s News

Rick Scott

Pic via  Joe Raedle/Getty Images North America

It’s time for the latest edition of our ongoing collaboration with Bill McGowan, Clarity Media Group founder and advisor to executives at Facebook, Airbnb, CNBC and more.

1. First, Bill takes on Governor Rick Scott and his problem with fans:

Scott Blows It with Fan-Gate: If Florida Governor Rick Scott wanted to make his Democratic opponent Charlie Christ hot under the collar during this week’s televised debate, he picked the wrong way to do it.

Read more

Obama Names #EbolaCzar; Everyone Freaks Out

RonaldKlainOnce again, President Obama seems ready to feed the meme: this morning, someone within the White House chose to “leak” the news that Ron Klain, who served as Chief of Staff to Vice Presidents Gore and Biden, will be tasked with helping the government inform the public about the ongoing Ebola scare.

And yes, every single publication included the word “czar” in its headline.

As TIME told us way back in 2009, this is something of a media relations issue: titles for such positions tend to be unwieldy, so the “czar” meme is simply too easy to resist. It all started back in the early 20th Century:

“Woodrow Wilson appointed financier Bernard Baruch to head the War Industries Board — a position dubbed industry czar (this just one year after the final Russian czar, Nicholas II, was overthrown in the Russian Revolution).”

Politico compiled a list of such officials in the Obama administration before the TIME story ran.

Read more

The Ticker: World Leaders Tweet; Ketchum Knows EU Sports; Whisper Outreach Fails; And More

Spin the Agencies of Record

shutterstock_115163272

  • Cohn & Wolfe China signed a three-year contract to represent Tourism Fiji; C&W is the first China-area firm appointed by the group. The purpose of the contract: to convince more of China’s growing leisure class to choose Fiji as its next tourism destination. Sadly, while the islands boast more than their share of natural beauty and local attractions, only Tom Hanks can hear the volleyballs.

Read more

10 Biggest and 5 Most Surprising Brands ‘Friended’ by Millennials

Facebook BEER

No alcohol here, sorry.

Recent studies have told us that the kids these days just aren’t really into brands on social media. WPP found that 55 percent of young Americans don’t see the point of “friending” a brand, and Edelman told us yesterday that a vast majority of consumers simply aren’t satisfied with the “relationships” they have with corporate entities online — even the ones whose products they buy.

Many brands, however, have managed to accumulate thousands, if not millions, of Millennial “fans.” Independent ad agency Moosylvania recently conducted a survey of 1,500 young people to identify the top 50 such brands, and we’ve reviewed the first 10 for this post.

Read more

Burson-Marsteller Will Help Handle the Texas Ebola Crisis

burson-marstellar-logoWe would have left this bit of news for today’s “Spin the AOR” post, but it’s a big one: a New York Times article shared by our friends at Everything PR revealed that Texas Health Presbyterian Hospital has hired Burson-Marsteller to improve its admittedly poor response to the Ebola crisis.

Note the line near the bottom of the article: “On Friday, the hospital hired Burson-Marsteller, the global public relations firm, to help tell its side.”

While the health org has repeatedly admitted that mistakes were made on both the operational and messaging fronts, news that a second worker has been diagnosed with the condition ensures that the story will only continue to grow.

For reference, the org’s handle has been tweeting links to related resources. The account also released a statement from Nina Pham, the first employee to be diagnosed with Ebola, two days ago:

Read more

HBO, CBS Score #PRWin at Netflix’s Expense

You may have heard that HBO made lots of headlines yesterday by announcing that its first standalone streaming service would launch in 2015. This was great news for people like us, who only use their parents’ HBO GO password when Mom and Dad are in town…super serious, you guys! Fingers not crossed!!

It was also a brilliant act of PR — and CBS followed it up today by doing HBO one better:

Going to have to agree with Brian Stelter – this release was definitely worth more than five bucks. So why was this such a big PR win for the two companies?

Read more

Governor Rick Scott Doesn’t Respond Well to Fans

More specifically, the Governor couldn’t handle his opponent’s single fan, which former Governor Charlie Crist was apparently using to keep cool in the Florida heat at yesterday’s would-be gubernatorial debate.

The intro segment has to be seen to be believed:

This went on for seven full minutes before Rick finally rolled onto the stage. Scott’s subsequent attempt to explain his own juvenile behavior is even better:

Read more

The Ticker: Pitching Bloggers; ‘Sorry Not Sorry’; ROI Update; And More

<< PREVIOUS PAGENEXT PAGE >>