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Patrick Coffee

I write stuff for Mediabistro and NYMag.com, do freelance consulting work, and waste time on Twitter. You can send me pitches at patrick (at) mediabistro (dot) com or use the anonymous tip box.

The Ticker: Twitter Threats; Leadership Skills; de Blasio Comms; Yahoo Paydays; Music Festivals

Tips on Pitching and Media Relations from Facebook’s Media Coach Bill McGowan

Bill-McGowan

Bill McGowan has held many titles throughout his career: journalist, “A Current Affair” reporter, author, founder and CEO of Clarity Media Group.

His most recent role is media coach for executives, celebrities and artists ranging from Kelly Clarkson and Eli Manning to Thomas Keller and Tim Gunn. He’s also worked with major firms to help PR professionals hone the art of the pitch.

Two of his most recent clients’ names might ring a bell: Sheryl Sandberg and Mark Zuckerberg.

In McGowan’s latest book Pitch Perfect: How to Say It Right the First Time, Every Time, he draws on decades of experience working both in front of and behind the camera to offer tips and tools on how to deliver a message efficiently and confidently.

We recently spoke to Bill to learn how that experience applies to PR.

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STUDY: Cause Marketing Creates Brand Loyalty Among Millennial Women

Today we have yet another study–this one from AOL of all places–to convince agency executives that the Millennial generation does not mark the end of polite society as we know it, no matter what ridiculous trend hit Twitter this week.

The purpose of the survey, titled “Beyond the Selfie” and developed to celebrate Women’s History Month, is to debunk certain stereotypes that many agency folk hold about the female members of this generation.

The most important number didn’t make the infographic:

That’s encouraging; more stats after the jump.

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Why Social Media Managers Need to Manage Their Own Social Media

Don't be him.

…because if/when the brand they run makes headlines for social snafus, they become fodder for the tabloids. And then the Daily Mail can cover a Facebook post intended for friends and family and call it “EXCLUSIVE.”

We don’t want to encourage you to click on that dirty link, so we’ll sum it up: in following up on the beaten-to-death porn tweet story, someone at the DM did a Google search, found the guy responsible for managing social at U.S. Airways, visited his Facebook and LinkedIn profiles, and grabbed some personal–but not private–screenshots.

Par for the course, we suppose.

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THR ‘Most Powerful’ List Reflects New Media’s Influence

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The Hollywood Reporter just released its annual “most powerful people in New York media” list, and the most surprising thing about it is how unsurprising the new listings are.

Former Mayor Michael Bloomberg provides the story’s lede–and while the piece mentions the expansion of Bloomberg TV and Businessweek, everyone knows that it’s still all about those terminals.

The big news, though, is the addition of the names you’ve come to know from the digital side.

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The Ticker: PRSA NY Finalists; Facebook Innovation; Traditional Twitter; Starbucks China; GM Recall Hurdles

U.S. Airways Calls Infamous X-Rated Tweet ‘an Honest Mistake’

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We finally have an official explanation for the tweet that broke the Internet yesterday via the New York Daily News.

No, the person who clicked the “tweet” button has not been fired–because he didn’t accidentally reveal his browsing history or share a particularly disgusting in-house joke.

It was simply the most successful act of Twitter trolling in recent memory.

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More Tips for Avoiding and Containing Social Media Crises

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It’s only Tuesday, and already this week has seen a year’s worth of headlines regarding major airlines and terrible publicity on social media.

The incidents–whether self-inflicted or not–were severe enough to inspire yet another round of questions regarding a brand’s ability to both stand out and defend itself online.

We spoke to Peter LaMotte, SVP at LEVICK and Chair of the firm’s digital communications practice, for insights on this topic.

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TurboTax Wants Your Filing Process to Be As Difficult As Possible

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Of course everyone dislikes filing taxes. The fact that we have to do so once a year is one of the main reasons so many Americans have low opinions of government–at least in the abstract.

And yet, the whole process might be easier were it not for the interference of…the people who make and sell tax filing software.

The Slate piece on TurboTax‘s lobbying efforts to defeat the passage of simplified “return-free filing” measures is damning enough to cause a mini-stroke, but we were particularly incensed by this line:

“A public relations firm working on the trade group’s behalf has been luring unsuspecting spokespeople to join its cause—reaching out to them without mentioning any lobbying ties.”

Shocking, we know.

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New ‘Tweeting Bomb Threats to Airlines’ Meme Didn’t Last Long

Yesterday we tried to write an honest “what would you do?” post about the 14-year-old Dutch teen who tweeted a threat to American Airlines claiming to be involved with “Al Qaida” and promising to do “something big.”

While most agreed that American overreacted by implying that the authorities might just be coming for the girl (who later turned herself in), The Washington Post noticed that quite a few teens followed the story yesterday afternoon by…tweeting even more specific bomb threats to American and other major airlines.

Before you freak out and post the 900th tweet about how this story simply serves to re-confirm your absolute lack of faith in humanity, note that every single account listed in the WaPo piece has now been either suspended or deleted.

Seems like Twitter itself might have a vested interest in protecting you from the world’s rowdier teen demo.

We, for one, just breathed a sigh of relief.

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