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Patrick Coffee

I write stuff for Mediabistro and NYMag.com, do freelance consulting work, and waste time on Twitter. You can send me pitches at patrick (at) mediabistro (dot) com or use the anonymous tip box.

Waggener Edstrom Study Says ‘Wearables’ Are Here to Stay

google glassssssss

We’re still not quite sure what to make of wearable technology. Many tech companies and their firms want to tell us that it’s the next big thing, and we feel like we should probably get some sort of fitness tracker when we plan our New Year’s resolutions. But doubts remain: last week, investors had a minor freakout over Google founder Sergey Brin’s decision to appear at a “red carpet event” without a bulky camera on his face.

A new study from Waggener Edstrom, however, tells us that the wearable tech market is just getting started. One research firm predicts that it will be ten times as large in 2018 as it was last year.

You can click here to download the full paper, and we have some takeaways after the jump.

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Roll Call: Burson-Marsteller, Lippincott, Fingerpaint, and More

Burson-Marsteller announced the promotion of Nicole Cornish to the position of chief operating officer for the North American region. Prior to today’s announcement, Cornish simultaneously served as CEO of the agency’s “grassroots operation” Direct Impact and SVP of its North American operations. The release tells us that her primary focus as COO will be talent retention and recruitment; she will report directly to US CEO Michael Law, and EVP Connie Partoyan will assume the role of President at Direct Impact, which is currently looking for a new CEO.

Cornish, who operates out of Washington, D.C., has spent well over a decade with the B-M organization, first as a manager of brand marketing. She joined Direct Impact in 2003 and was named CEO in 2012. She previously spent more than two years as an account supervisor at Edelman.

Branding firm Lippincott expanded its executive team with the hiring of Cory Cruser as partner in its experience innovation practice. Cruser joins the firm from digital ad/marketing agency Razorfish, where he served as group director and lead of the data-driven marketing. Prior to joining Razorfish, he served as a manager/strategic consultant at professional services firm Ernst & Young.

The release tells us that Cruser’s duties at Lippincott will include insights regarding its digital services; his resume includes extensive work in the user experience field including establishment/management of data analysis and innovation capabilities. (Link)

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Angry Tech Exec’s Note to NYT Reporter Must Be Seen to Be Believed

Last night we learned that the stereotypical tech execs featured on HBO’s Silicon Valley were not so far from reality.

You probably noticed that lots of journalists were tweeting/writing bad things about Uber yesterday, especially after reports of easy employee access to the “God View” tool that allows the company to track every one of its riders.

Turns out that a few (allegedly) high-ranking “technologists” have even less respect for “the media” than, say, your average Fox News opinionator.

Last night, New York Times tech writer Mike Isaac shared an anonymous hatemail received from a self-described “tech executive” who thinks the media deserves a bit of comeuppance:

Read the whole thing if you have time — it’s more than slightly insane. Highlights after the jump.

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The Ticker: Uber ‘Investigates’; Netflix Pulls Cosby Special; Brand Journalism vs. Content Marketing; And More

Uber CEO Apologizes

If you were waiting for Uber chief Travis Kalanick to apologize for last night’s BuzzFeed reveal, his statement arrived this afternoon in the form of fourteen tweets. Most of them are of the standard “his comments do not represent our ethos” variety. Here’s the most important and obvious one:

He added a personal apology to journalist Sarah Lacy, though a few of our fellow bloggers noted his inability to count to fourteen:

Tweets 12 and 13 in the series talk of how “folks who make mistakes can learn from them” in reference to SVP of business Emil Michael but strongly imply that he will not be fired.

We can only speak for ourselves here, but words without actions generally don’t amount to much.

Snapchat Wants to Make Your Money Disappear

…but they’re not going to keep it, silly!

Last night we saw the first “official” ad for Snapchat’s new cash-transferral service called Snapcash. Tell us if it makes any sense to you:

Unfortunately, this clip won’t disappear after ten seconds.

Still confused? Don’t worry — the company explained very little about the new product and its revised privacy policy in a pair of what we might call press releases.

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Greenpeace Leaks Edelman’s ‘Shoot the Messenger’ Strategy Docs

transcanada

“Spread doubt about your opponents” is a common strategy recommendation for clients guaranteed to stir up controversy, but that fact doesn’t diminish the effect of the internal Edelman documents that Greenpeace leaked to The New York Times and Canada’s CBC News yesterday.

For reference, Edelman represents TransCanada, one of the companies behind the pending political fistfight better known as the Keystone XL Pipeline. This story concerns a different project called Energy East, which would transform a natural gas pipeline into one equipped to carry more than a million gallons of crude oil across Canada each day. The project, if completed, would also allow for easier exports to the United States.

The docs essentially suggest that TransCanada should do the very same thing other political advocacy groups do: uncover unflattering information about its ideological opponents and leak it to friendly news outlets without placing its own name anywhere in subsequent reports.

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BREAKING: Music Publicists Witness Lots of Drug Use

shutterstock_171268937Yes, you read that right. This comes from a not-at-all-shocking story published last Friday in The Telegraph that elaborates on the experiences of an unnamed “press officer” who has been “working in music PR and A&R for 25 years.”

Here are some of the tales he recounts:

The singer for a band arriving in the US for the first time threatened to call it quits after receiving a package of free T-shirts. The band’s manager then “haul[ed] him up against a wall by the throat” until he reconsidered.

It gets more colorful:

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Uber Really F*cked Up This Time

You’ve probably heard by now that Uber is in extreme crisis mode. More so than usual, even!

Why? To sum it up, the company’s SVP of business attended a private event packed with prominent journalists…and suggested that his company would spend a million dollars on “opposition research” to smear those who publish negative stories about Uber. For some reason, Emil Michael thought that every single word spoken at said event would be “off the record.”

It gets much, much worse.

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The Ticker: Jaden/Willow’s Insane Interview; Advertisers Against Facebook; Uber Loves Spotify; And More

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