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Tonya Garcia

Kelly Cutrone Says Fashion People Don’t Care About KimYe

Kelly CutroneKelly Cutrone has never been one to mince words. You wanna cry? Take that elsewhere. If your body is disturbing, she’s gonna let you know. Certainly she’s not going to tone it down for Kanye West and Kim Kardashian.

Speaking with the New York Daily News, Cutrone says point blank, “I don’t think there’s one person who really works in the fashion industry who gives a flying f— about Kanye West.”

There’s more!

“I think they have no influence in the fashion world whatsoever,” she continued.


Notice, however, how specific Cutrone is about her comments.

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Something So Bad, Even Trump Doesn’t Want His Name on It

donald trump talkingDonald Trump is clearly a big believer in getting his name in the media, on a label or on the side of a building, even if he gets tons of criticism in the process. So it’s kind of unbelievable that we’ve actually stumbled on something that even he doesn’t want to attach himself to.

Trump has filed a lawsuit to get his name off of the Trump Taj Mahal and the Trump Plaza, two Atlantic City hotel/casinos that he built back in the 80s and 90s. In 2009, he got rid of his stake in the companies and licensed the use of his name to Trump Entertainment Resorts. Now his lawsuit says the casinos have fallen into an “utter state of disrepair” and he doesn’t want them to bear his name any longer.


Trump will go on and on in the most idiotic ways to get his name on a reporter’s lips, but he still has a sense of the importance of the perception of quality. Even if his words are rubbish, he knows that the goods have to have a little substance behind them if he’s going to be given the license to prattle on endlessly.

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Nine West Clearly Doesn’t Know the Definition of a ‘Modern Woman’

Every woman owns a pair of Nine West shoes. I would bet a whole dollar on that. So you would think the company would know a thing or two about this demographic. Or at least what they do in their shoes. Their latest marketing campaign indicates they do not.

For their latest, they’ve accompanied some glamour shots of their shoes with phrases like the one above. Or a picture of flips flops in a handbag with the phrase “Anticipatory Walk of Shame.” Not cool.

Of course, the ads are sparking backlash. Ad Age editor Abbey Klaassen says here that she thinks the campaign could help the company because at least people are talking about them; basically the “there’s no such thing as bad PR” argument. But generally, when a company’s ads or social media activity goes viral, they don’t want it to be because people are calling the company “offensive” or “stupid.” The fact that Nine West hasn’t commented on the criticism indicates either they want to wait for it to simply die down or they actually do regret the decision to go forward with this mush.

The bigger issue is that the ads are tone deaf in a way that indicates they may not be fully aware of who the “modern woman” they’re targeting really is.

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More Evidence That Being Too Scripted During Interviews Is A Bad Thing

If you’ve ever seen a politician, entertainer or executive fumble their way through a broadcast interview, you know how truly awful it can be. The sputtering and sweating and awkwardness. And that’s just you being embarrassed for them. The person actually doing the interview is a terrible hot mess.

The best way to avoid this is with media training. However, if you’ve ever seen someone reciting talking points like a robot, then you know it’s almost equally painful to watch an on-camera interview being done strictly from memory.

The best scenario is having someone who can both stick to the agenda and inject some personality into what needs to be said. Just in the past week or so, we’ve had two examples of people who have been able to do that, much to our delight.

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Three Message Points That Whole Foods Should Use In Its New Marketing Campaign

whole foods signWhole Foods is tired of its “Whole Paycheck” moniker. Though I have no hard data, it seems as though the store has made some effort in recent months to offer products that are less expensive than the top-of-the-line organic/natural/free-range/chemical-free/etc. items that also line their shelves.

Still, the “Whole Paycheck” reputation persists.

With financial results coming up short — “Whole Foods’ stock was the second-worst performer in the S&P 500 after losing 30-some percent of its value since January,” according to Slate — the company has decided it’s now become a business imperative to shake this nickname. It’s launching its first-ever branding and marketing campaign this fall.

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Dems Calling for a Cease Fire in the ‘War On Women’

women smilingThe message that the Republicans were waging a “war on women” was an effective one during the last presidential election. Triggered by Rush Limbaugh’s disgusting comments about Sandra Fluke and followed by a cascade of word vomit the spewed from various GOP politicians, it was a phrase that the Democrats put to powerful use. But now there’s evidence that it’s a message that doesn’t resonate with voters, so the Dems are moving on.

“Women find it divisive, political—they don’t like it,” pollster Celinda Lake tells the National Journal.  It’s also been kinda co-opted by the Republicans, often to use it against Democratic politicians and their policies.

So as with any PR campaign, it’s time for a new strategy. And this new plan involves facts!

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PR Lessons From Robin Thicke’s Swift Fall from the Top

At one time, Robin Thicke was riding a tidal wave of success. “Blurred Lines” was everywhere. He was performing on all the awards stages. It was Robin Thicke wherever you turned.  Then he broke up with Paula Patton and tried to get her back with a record,”Paula,” that he wrote on his own in three weeks. It belly flopped onto the charts, selling a fraction of what his previous album sold in the US and only 530 copies its first week in the UK.

First off, the album has some weird lyrics, so yeah, maybe he shouldn’t be allowed to put pen to paper without consulting with Pharrell first. But his problems run deeper than that and point to some basic PR mistakes.

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Tara Reid Is Making The Most of Her Sharknado Fame With New Perfume

Tara Reid smells opportunity and she’s going to make the most of it.

Sharknado 2: The Second One was a bonafide hit. Now Reid, one of the stars of the movie, has launched a perfume, Shark by Tara.

Currently for sale on her website for $24.95, the scent is described as such:  ”Our top-level node is clad with iced mint, violet and lemon, while our middle node is complete with jasmine, tuberose and muguet. The last dry node is cool blue rose, amber and musk.” That’s a lot of nodes. (??)

This is exactly what I thought Tara Reid’s next career move would be when I watched her get her hand bitten off by a shark while hanging on to the open door of a crashing plane being flown by Ian Ziering.

Friend of the site Kathleen Schmidt has some thoughts:

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Jay Carney Talks About the ‘Tension’ Between the White House and the Press Pool

carneyNow that he’s no longer the White House Press Secretary, Jay Carney has a lot to say about the job.

Last night he was on David Letterman reflecting on the relationship between himself and the press pool, one that’s not always so congenial. One need only go back to footage of a few Q&As between Carney and members of the press to see that there was, as Letterman put it, a “rub” between the person behind the podium and the journalists in the audience.

Having covered politics prior to his appointment to the White House, Carney was aware of this “adversarial” relationship. And though there were a couple of times where we cringed as we watched him try to navigate the aggressive questions that were being tossed at him, in the Letterman interview, he talks about the experience almost (almost) in positive terms.

“As a democracy, we would be rightfully concerned if there wasn’t that tension,” he says at one point. “If the White House press corps was just happy with what they got every day and they weren’t working to get more, they wouldn’t be doing their jobs.”

That’s a lesson that a lot of publicists should remember.
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ESPN Decided It Needed to Take a Stronger Stance Against Stephen A. Smith

stephen a smithESPN, taking things a step further than Stephen A. Smith‘s long apology, has suspended the commentator for one week after he made gross and misguided comments about domestic abuse against women. The comments followed the NFL’s weak two-game suspension of Ray Rice after footage showed him dragging his unconscious wife out of a casino hotel after he allegedly hit her.

Smith made a lengthy broadcast speech after first trying to tweet-splain what he meant by his warning that women shouldn’t “provoke” men to violence. During the apology he was much more contrite, bringing up the women in his family and his outspoken stance against domestic violence.

To really bring the point home, ESPN also had a female commentator, Cari Champion, say many words after Smith was done. Most of those words were in support of her colleague, who wore his special purple tie for the occasion.

Clearly, the PR team was working overtime on this spectacle. Wisely, the network felt the need to do more, hence the suspension.

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