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Tonya Garcia

This Serena Williams Clip Looks A Lot Like The One Gisele Bundchen is Starring In


We didn’t need to see tennis champ Serena Williams working out to know that she does. But marvel folks — MARVEL! — at the arms, the six pack, the high knees… Incredible.

No this isn’t a Nike ad. It’s an ad for Beats by Dr. Dre‘s new wireless headphones. At this point, we know that Beats are the choice headphones for athletes around the world. FIFA literally had to tell them to steer clear of the World Cup. But it’s interesting that an audio company would choose to build these relationships with athletes rather than, say, putting lots of music stars in its marketing.

It’s particularly interesting when you consider that an actual athletic wear company chose to sign a model to its spokesperson lineup rather than adding to its roster of athletes.

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Is an Infinity Scarf Appropriate Event Attire?

infinity scarfIn the midst of all the excitement about the new iPhone 6 devices and the Apple Watch, there was one person who managed to steal a little bit of thunder. He’s a game developer and he took the stage to talk about something that clearly very few people cared about because I just looked at a number of stories and could not find one mention of what this man talked about.

However, there was so much chatter about that purple infinity scarf that he got a hashtag, #scarfguy, and, of course, the scarf has a Twitter handle, though there is only one lonely tweet there.

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Wal-Mart’s Low Wage Problem Pops Up Again Over Dress Code

walmart storeWages for Wal-Mart workers have been a topic of discussion for a while now. Though there have been a number of stories explaining why their low pay is a problem for everyone, including the retail giant itself, there’s not much being done on the issue.

One thing Wal-Mart is tackling is the uniform non-issue. Once again, the company has changed the dress code. And the workers aren’t happy for a number of reasons. Among them, they can’t afford the new uniform on the money they’re being paid.

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The Olive Garden Seven-Week All-You-Can-Eat Pass Sold Out In 45 Minutes

 

Olive Garden gets a lot of grief for being, shall we say, less-than-authentic Italian food. But there are a few people out there who are big fans.

In the face of softening profits, the restaurant chain offered up a limited number of all-you-can-eat passes. Good for 49 days, the passes cost $100 and offer unlimited pasta, salad, bread and Coca Cola beverages. The chain made 1,000 available starting at 3pm ET, which sold out in 45 minutes.

These all-you-can-eat stunts have become a popular PR measure at casual dining restaurants. And while this might provide a nice temporary fix, this isn’t really the way to improve a business that’s stumbling.

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Gisele Bundchen Hits Back At Critics Of Her Under Armour Deal With Their Own Words

gisele under armourGisele Bundchen is one of the new faces of the Under Armour athletic brand, joining ballerina Misty Copeland, tennis player Sloane Stephens, skier Lindsey Vonn and others in the effort — called I Will What I Want — to reach a female market. The five-year, $25 million contract is the largest of her career so far. And an interesting choice given Bundchen’s career in fashion and beauty, with contracts spanning Victoria’s Secret, Pantene shampoo and Versace.

Under Armour announced that it was going to launch its first global campaign targeting women back in June. The $15 million effort is meant to help grow the company’s sales in women’s apparel. Under Armour sells $500 million per year in merchandise, about a third of it in women’s gear.

But there are some who are anti-Gisele for this gig, mostly because she’s a supermodel and not an athlete.

Gisele and Under Armour aren’t taking the criticism lying down.

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A Customer Tells Us What She’s Looking For When She Buys Plus-Sized Clothing

melissa mccarthy tweetBack in June, we wrote about Melissa McCarthy‘s new plus-sized fashion line Pearlinspired by her personal search for a gown to wear to the Oscars. More recently, a reader, Patti from Ohio, read the story and decided to get in touch.

“I peruse many plus-size women’s lines and while there are many nice clothes available, there’s almost always something that leads me to believe a plus-size woman did NOT design certain items,” she told us. “SOOO many times I’ve found the most adorable item, but it’ll have design flaws: areas of the larger woman’s body that need to be camouflaged or downplayed, and areas that can be enhanced or better-displayed.”

Patti went on to tell us that she frequently has to do her own alterations to give the clothing the fit she’s looking for.

“I can take ANY mediocre outfit and make adjustments that will make other women want to wear it. Unfortunately not ALL times though because the fabric will be wrong to begin with,” she continued. Love it.

So we asked Patti to share a little more insight about what she thinks the market is looking for.

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Wallet App Changes Its Name From ‘Isis’ To Softcard

softcardA mobile wallet previously named “Isis” has announced a name change to “Softcard” in order to avoid any association whatsoever with the militant group currently committing horrific violent acts across Syria and Iraq.  Company CEO Michael Abbott had previously announced the company’s intent on rebranding.

“We have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering,” he told The Verge last month.

The renaming process began in July.

“Together with a simple and flexible visual system, the inherent simplicity of Softcard gives it the potential to become a category defining name,” Abbott said more recently to USA Today.

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Friends Lives On! Why Nostalgia Is So Important to a Brand


Turn on the TV at any point during the day and chances are you can find an episode of an old favorite: the episode of Seinfeld where Kramer pitches a cologne that smells like the beach; the Cosby Show episode where Cliff gives Theo a lesson in money; that Friends where Ross whitens his teeth.

The ladies of Friends took a walk down memory lane during a recent skit on Jimmy Kimmel LiveIn a replica of the show’s kitchen, 10 years after the show went off the air and 20 years after it debuted, the scene — as ridiculous as it was — still managed to draw loud cheers from the crowd and lead to more than 1.3 million YouTube hits.

While it may seem a little pointless to still be talking about the show, this sort of passion is valuable to a brand. It can sustain a fan base and a career through thick and thin.

It also inspires very odd BuzzFeed quizzes.

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Online Campaign Has Celebs Posting Crotch Grab Pics for Testicular Cancer

Online activism has gotten an ice cold shot in the arm with the ALS Ice Bucket Challenge, which has raised more than $100 million to date. As predicted, other causes are seeking to achieve this unbelievable level of viral action (Hot Soup Challenge?). Celebs continue to participate with these online efforts as well, which only adds to a campaign’s ability to rise to the top.

Of course, pics of celebrities grabbing their crotch in the name of charity would get some attention. Welcome to #FeelingNuts, the new campaign to raise awareness about testicular cancer.

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First Step For Marketers to Understand Millennials: Dump the Stereotypes

Shutterstock

Shutterstock

Much has been made about marketers’ attempts to reach millennials. This group, probably more so than others, is fragmented by all of the media options at their fingertips. They’re struggling right now with an economy that has made some of the traditional milestones, like buying a house, out of reach. And they have a different set of criteria to determine what’s valuable enough to spend money on.

Learning more about their lives and how they’re managing the obstacles they face is the first step to reaching them with a message that makes sense. Continuing with stereotypes — lazy, entitled, narcissistic, etc — will not.

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