Kevin Dugan and Richard Laermer, the PR execs behind the Bad Pitch Blog are going beyond writing about the bad, and getting in to teaching the good by way of a webinar next Wednesday. The Crappy PR URL is to get your attention.
What caught our eye is the focus on pitching, rather than on things like how understand metrics, or build a Facebook page, or managing your Twitter feeds.
Much of what’s lost lately among the many Tips & Tools blog posts (including within our own category), whitepapers, and vitural conferences is getting to the Why. As Dugan explained in a recent post, understanding Why over What–or “tell me why I give a sh&#” as I sometimes say–is an important exercise.
For 50 bucks you get to tune in and interact with the bloggers, and you get an e-copy of Laermer’s Full Frontal PR book as well. Plus there are ten scholarships, or freebies, available: five for students, and five for the unemployed. Chosen scholars will get a chance to pitch Bad Pitch Blog’s readers sometime after the webinar. I guess for jobs.