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Beyoncé’s Big Chicken Order: Innocent Meal or PR Stunt?

BREAKING: Beyoncé‘s entourage likes chicken. A lot of chicken.

After a concert in Essex on Saturday, she ordered what was almost certainly the largest delivery in the history of Nando’s, a South African/UK chicken chain: $2,200 worth of wings, fries, veggie burgers…and 48 whole birds.

So the lady’s team loves their fowl. But The Cut sees a PR strategy beneath all the oil and hot sauce: this isn’t the first time Mrs. Carter has made news for being a generous customer. She spent four figures at a Nando’s in Ireland earlier in the year, and a New Orleans bakery got some attention last month when she called after closing time to request a big post-show order that inspired the business to reconsider its “no delivery” policy.

The Cut might have a point: a simple Google search for “Beyonce chicken” reveals that pretty much every blog everywhere is on the Nando’s story. It’s not like she was going for anonymity, either: the name on the order was “Beyonce K.”

That simple choice was really three things in one: clickbait for pop culture bloggers, great publicity for Nando’s and yet another way for Beyoncé to remind the world that she’s just like us. Win-win-win.

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