At TV Week in New York City, MediabistroTV talked to the heads of a couple new TV networks aimed at millennials. Though the thought of starting a new TV network for the generation that famously eschews traditional media seems a little ill-advised, it’s not like brands have this whole millennial thing down either. So what can PR pros learn from these media upstarts about their target demo? “A number of big brands are coming to the millennial game late,” said Evan Shapiro, president of Pivot. “There’s a misperception that [millennials] don’t care about anything but themselves. That’s absolutely incorrect.”
- How Should HBO Respond to 'Game of Thrones' Controversy?
- CNN Asks Marketing Experts If the KKK Can 'Rebrand'
- What Will the Successful Campaigns of the Future Look Like?
- Oxygen's New Lineup Is Tailored for the Young, Multicultural Female Viewer