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Book PR After “Holy Grail” Kirkus Reviews Disappear

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Chief Content Wrangler Kat Meyer of Next Chapter Communications joined Galleycat’s Jason Boog and FishBowlNY’s Amanda Ernst to discuss the demise of Kirkus Reviews, and Editor & Publisher. Nielsen shuttered the book and newspaper trades yesterday.

Kirkus for the uninitiated, is the intelligent trade pub that until yesterday, published twice-monthly slabs of unvarnished reviews of upcoming books. A starred review in Kirkus can mean better wholesale orders, and better library pick-up. A good review can also spark interest in Hollywood to option for development into a movie or TV show.

Meyer is concerned for the future of Kirkus’s massive archive of content. She moderates the #followreader Twitter discussion about books, and blogs at the Bookish Dilettante.

Stream or download the interview here:

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