Branding firm Hudson & Broad is suing JC Penney for $40 million for “breach of contract and misappropriation of trade secrets.” Using the retailer’s own “fair and square” marketing tagline against it, the firm has created the video above with an appeal to JCP spokeswoman Ellen DeGeneres, asking for her support. Last night, DeGeneres’ show posted a pre-show video in support of the President’s same-sex marriage stance, so hey, you never know.

Click here for more info about the case.

[via Ad Age]