TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Branding Firm Asks Ellen for Support in Lawsuit Vs. JC Penney

Branding firm Hudson & Broad is suing JC Penney for $40 million for “breach of contract and misappropriation of trade secrets.” Using the retailer’s own “fair and square” marketing tagline against it, the firm has created the video above with an appeal to JCP spokeswoman Ellen DeGeneres, asking for her support. Last night, DeGeneres’ show posted a pre-show video in support of the President’s same-sex marriage stance, so hey, you never know.

Click here for more info about the case.

[via Ad Age]

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!