Last spring Queen Elizabeth may have taken a back seat to Kate Middleton, but in 2012 she’ll be center stage. Her Diamond Jubilee will be highlighted by several programs, including a pageant at Windsor Castle, a concert at Buckingham Palace and a “massive flotilla of 1,000 ships on the River Thames where the Queen will appear on the Royal Barge,” Clarkson reported. This week the Queen launched a colorful website, that lists unique facts about her reign and encourages visitors to send her online messages.
“Great Britain: You’re Invited,” the worldwide tourism program, features celebrities such as Dame Judi Dench and Jaime Oliver promoting England in TV ads and short films. In the campaign’s latest version, “Share Your Great Britain,” citizens are asked to invite their friends and relatives from around the world to visit the U.K. An online toolkit includes the “10 great reasons” mobile app, which is part of the LoveUK Facebook page, and travelers will also be able to create personalized online postcards.
For visitors interested in more local British markets, Visit Britain also promotes “vacations on location or set jetting”, Clarkson explained. These trips feature movie and TV show locations, such as Wales, where Robin Hood was filmed, the southwest coast that provided the backdrop for War Horse and Highclere Castle, where Downton Abbey was shot. Clarkson observed, “Engaging with locals is part of exploring more remote areas and offers a gentle way to experience the destinations.”
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