When the app that simply says “Yo” debuted a month ago, quite a few folks in media-land ran around like the proverbial headless chickens, proclaiming that the sky had finally fallen when such an obviously useless product earned so much coverage.
Two words: Robert and Scoble.
The Yo team invited Scoble to check out their office and he did so, following up on his visit with a single Facebook post calling it “the stupidest but most addicting app ever.”
Then the folks at product discovery site Product Hunt re-posted his post–and the rest, as they say, is history…
The key to this puzzle was Financial Times reporter Tim Arbel, who first covered the news about Yo’s $1M fundraising round and sparked all the subsequent headlines…as well as coverage on The Colbert Report.
By the way, this all happened before the Yo guys had even put out a press release.
In summary: don’t let anyone ever downplay the value of influencers.
The story does leave one crucial question unanswered, however: how did these dudes convince Scoble to visit their office? We don’t think the answer is “free pizza.”