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5 Things

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5 Easy Ways to Improve Your Keyword Research

research

If you need me, I’ll be doing some research.

If you have been in public relations for any amount of time, you have heard the call from a client or an account director for the wish … list: “Hey, so we really need to find this brand on page one or two of Google. And fast. Any suggestions?”

Oh sure, let me just break out my smartphone and dial up Matt Cutts for a quick bit of insight. Be right back.

Annnnnnnd since that will never happen this side of TMZ stalking … well, me, it’s time to get strategic with your research. However, understand all that time online needs to be spent searching for one thing — keywords. Why? That’s how that brand will be found in the first place.

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Biggest Stories of the Week

5 Great PR Lessons We Can Learn from Mark Twain

Time Mark TwainSo, I’m sitting in church this past Sunday when I heard my pastor delve into the Bible discussing how there is nothing we can do to deserve a blessing.

For it is by grace you have been saved, through faith—and this is not from yourselves, it is the gift of God— not by works, so that no one can boast. ~Ephesians 2:8-9 (NIV)

Whether you believe that or not isn’t the point of this particular story. To echo that sentiment from the Apostle Paul, we were all reminded of the profound words from Mr. Samuel Langhorne Clemens. You may know him as Mark Twain. He penned, “Heaven goes by favor. If it went by merit, you would stay out and your dog would go in.”

And the ‘Amen’ corner shouted.

That’s when this latest edition of “5 Things” hit me: What else can we learn from this beautiful mind? So, I did some research. Here are 5 great PR lessons all flacks can learn from Mark TwainRead more

Biggest Stories of the Week

5 Easy Tips for Proofreading Your Own Work

proofreading

We all do it. Regardless of one’s stature in the PR community, whether one’s business card includes the letters “APR”, or the phrase “agency principal”, every flack has to serve as his/her own editor on occasion (facepalm implied).

FULL DISCLOSURE: I’m thinking of getting myself checked into editing rehab for “cerebral flatulence”–or something like that.

I read each blog post at least once before submitting it, and I read my own releases twice. And yet, someone, somewhere always finds that one mistake that makes me feel like I’m just learning to overcome dyslexia. We all miss words because we wrote them, so in our heads everything is peachy.

For you, here are 5 easy tips for proofreading your own workRead more

Biggest Stories of the Week

5 PR Myths That Still Need Debunking

PR

Public relations.

It’s an industry hiding more mysteries than whatever sauce transforms actors into superhumans on the red carpet. No one really seems to understand every nuance in PR–not even our fellow flacks. Of course, our parents just tell their friends at church group that “my kid gets people on TV”, but that’s another story.

Here’s the aggravating part: many of the most persistent myths in PR still get repeated by people within the industry. These are the folks who make meetings to have meetings, schedule lunches to “network,” and use phrases like “moving the needle” because, as a certain group of cranberries once said, “Everybody else is doing it, so why can’t we?”

Here, dear readers, are five of the myths we need to keep on debunking.

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Biggest Stories of the Week

5 Things PR Pros Should Know About Blogging

blog-joke-1

We are asked many interesting questions here at PRNewser. Some of the questions are serious queries into the progression of our craft. Other thoughts come from those who read “Anonymous Tips” as “Confusing Jokes”. They are all okay with us.

One question I get quite a bit concerns breaking into blogging.

While it’s not a mystery, the act of blogging requires several things that most PR professionals already have at their disposal but may not be using correctly. You know, like the ability to write a diagrammed sentence. It’s no one’s fault, really, but it got me thinking about another ‘5 Things.’

So, here are the 5 things PR pros should know about blogging.

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