Today we bring you a guest post by Chief Strategy Officer Rebekah Iliff of AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.
In a world where office managers have become “Campus Innovation Advocates” and HR reps have metamorphosed into “Company Culture Experts”, it’s no doubt that the act of reinventing traditional roles has benefits beyond morale. Aside from the perk of having a cool business card to whip out, the titles of today push employees to redefine their place and purpose within an organization. Case in point: diet ice cream is far less inspiring than sorbet. Which makes you want an extra scoop?
Sure — there’s the fun-factor, but reinvention also raises expectations for roles altogether, and if you want your company to be cutting edge, you’ll want to consider some role revamps during your next round of organizational restructuring.
So what about the reinvention of marketing/PR roles and the titles that go with them?