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5 Things

Understanding 5 Types of Reporters (and How to Work with Them)

reporters

This edition of ‘5 Things,’ like many others, was inspired by a lunch we had recently with a few PR colleagues. It all started with a simple question and some half-assed Caesar salad concoction.

What is the difference between a journalist and a reporter? 

Much like a cop and a detective, a football player and linebacker, or even a career PR agency rat and an alcoholic, one is simply a more detailed iteration of the other.

The journalism category includes many jobs, and a reporter is someone who writes stories for a living but doesn’t necessarily how to master the other needs of the news industry (e.g., editing, production, publishing, anchoring). Now that we see the difference, here are 5 types of reporters and how to work with them.

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Biggest Stories of the Week

5 Top Music-Focused Firms Share Their Strategies and Inspirations

Turntable

Today we bring you a guest post by Devin Jacobs, a student at Berklee College of Music and an aspiring music publicist/manager. (He tells us that he loves spaghetti and meatballs.)

Over the course of the past decade, the music business has seen a sharp rise in independent publicists as traditonal, antiquated promotional tactics fall by the wayside.

PR as we know it has played an immense role in the digital revolution of the industry, from highly-scrutinized pop stars to rising underground acts. As fans and aspiring professionals, we decided to contact some of our favorite firms — shops that excel at building brand equity for their clients — to get their own takes on how they make it work.

(Please keep in mind that list is in no particular order.)

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5 Tools Modern PR Pros Can Use to Maximize ROI

TOOLS

Today we bring you a guest post by Chief Strategy Officer Rebekah Iliff of AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

In a world where office managers have become “Campus Innovation Advocates” and HR reps have metamorphosed into “Company Culture Experts”, it’s no doubt that the act of reinventing traditional roles has benefits beyond morale. Aside from the perk of having a cool business card to whip out, the titles of today push employees to redefine their place and purpose within an organization. Case in point: diet ice cream is far less inspiring than sorbet. Which makes you want an extra scoop?

Sure — there’s the fun-factor, but reinvention also raises expectations for roles altogether, and if you want your company to be cutting edge, you’ll want to consider some role revamps during your next round of organizational restructuring.

So what about the reinvention of marketing/PR roles and the titles that go with them?

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5 Surefire Ways to Get a Reporter’s Attention

pay attention

One of the silver bullets in any flack’s arsenal is the art of getting or earning someone’s attention. After all, it is what we all go angling for on a daily basis. From writing a pitch to commenting on a tweet, we hope that something we do tells our media colleagues, “Hey, look at me!”

Once you get the reporter’s attention, you are halfway to the promised land of a mention, a return phone call an email reply or a Twitter response. Whatever correspondence you receive, the ensuing smiles are all there because of the work you did. But how effective are you at earning that attention in the first place?

If you want to be better at that subtle tactic, this week’s ‘5 Things‘ is for you: Here are 5 surefire ways to get a reporter’s attention.

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Biggest Stories of the Week

5 Ways to Ensure That the Phone Pitch Doesn’t Die

keep-calm-and-don-t-call-meThanks to the Internet making things more accessible with email and social media, the phone is pretty much a paperweight for your client’s folders. And I get it: You don’t have to hear the gruff and grizzle of a reporter on the other end of the line telling you to piss off, or some such.

That said, the phone call is still one of the most important tools in any flack’s arsenal. For anything from a follow-up to a lunch appointment, never underestimate the power of speaking to someone on the phone.

Now, some PR professionals are making it very easy for our favorite journalists to never pick up a phone call again. Ever. Why? Here are 5 phone practices we can use to ensure that the phone pitch doesn’t vanish.

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Biggest Stories of the Week

Biggest Stories of the Week

5 Pitfalls to Avoid While Newsjacking

waffle-house-belgium-twitterAnyone remember this famous tweet? It happened during Team USA’s run in the World Cup. As you can tell, Waffle House got a little notoriety from that soccer success as well. This act of genius, according to a term coined by the great David Meerman Scott, falls into the “Newsjacking” category.

It has become a social media phenomenon that brands and people alike try to leverage for their benefit…with varying degrees of success.

To summarize, newsjacking is seeing a runaway story or a widely followed trend, riding on its coat-tails in the name of ‘brand awareness,’ and subtly exploiting that story or trend hoping to score exposure. It’s like photobombing an online conversation, and it works well if done properly. Then again, if it doesn’t, your brand will suffer.

Here is the latest 5 things list for your edification…

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