The New York Times: Facebook Launches New Graph Search Tool
The Wall Street Journal: Another Emergency Dreamliner Landing: More Bad PR for Boeing
The Chicago Tribune: PayPal Partners with NCR for Access to Restaurants, Gas Stations
Savvy presenters at business events know the audience is there to hear candid comments, fresh insights, and surprising anecdotes–not humblebragging, self-promotion or overused buzzwords. If presenters don’t deliver, attendees will tune out and spend more time networking outside the conference hall. Not every speaker got that memo, however: it’s still a challenge to sift through all the jargon and make each event worthwhile.
We’ve highlighted seven memorable quotes from various New York-based events we covered in 2012. They deal with a range of topics: creativity, media relations, CEO visibility, producing original content, the risks of using celebrity spokespeople, teamwork, publicity and controversy.
1. “Grit is especially important when it comes to creativity. If it was easy, someone else would have done it.”
-Jonah Lehrer, author of Imagine: How Creativity Works and former contributor to The New Yorker and Wired magazines, delivered a keynote at ARF’s Re:think conference in March. In the ensuing months, Lehrer saw his own career falter after being accused of plagiarism and quote fabrication–so he didn’t follow his own advice.
2. “Now it’s a better age between journalists and PR. There’s an absence of friction, and PR is part of the data stream.”
-David Carr, New York Times media reporter, spoke during Internet Week in May. Carr’s welcome though limited remarks on the dynamics of the relationship came in response to an audience question.
3. “A few companies with secure, confident CEOs take the lead on issues and speak out, but it’s hardly a universal practice.”
-Richard Edelman, president and CEO of Edelman PR, addressed Ethisphere’s Best Practices in Ethics Communication event in June. His comments have since been echoed by others in the industry.
Awards shows aren’t the only venues where one can make a fashion statement. While conferences don’t feature red carpet entrances, the corporate event stage still represents a prime occasion for speakers to display their sense of style.
With more attention being paid to female executives’ wardrobes, our focus today is on their male counterparts. A recent New York Times article pointed to the rise in men’s fitted suits, but colorful accessories or footwear can also attract notice. Nowadays, almost anything to draw the audience’s gaze towards the stage instead of their mobile devices amounts to a good strategy.
We’ve compiled six examples based on New York-based events we’ve covered this year at which some element of the presenters’ attire was as buzzworthy as their performances.
Well Suited: Oakland Athletics general manager Billy Beane (left) sported a gray suit during an Internet Week talk in June. We couldn’t help but think that since Brad Pitt portrayed him in the movie Moneyball, he’s always got to look his best in public (though the actor himself seems to have stopped trying).
Pumpkin Power: Nothing conveys leadership like a bright crewneck sweater, since hoodies now are cliché. That must have been Google executive chairman Eric Schmidt’s view when he wore an orange pullover to an October appearance at the 92Y. As his interviewer, Kara Swisher, remarked, “By the way, I’ve got to tell you that you rock in that pumpkin [colored] sweater!”
In Mufti: Former (and perhaps future) TV show host/sportscaster Keith Olbermann wore blue sneakers to an April evening event at the Paley Center for Media. Sneakers were a smart choice that day, since he filed a lawsuit against Current TV, his former employer, then attended a New York Mets game and appeared later at the Paley Center. When you’re so busy, you need comfortable footwear.