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#ChangeTheMascot Creates Most Persuasive Spot Yet (for the NFL to Ignore)

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Earlier this summer, advocacy group ChangeTheMascot.org created a PSA to make both sympathizers and opponents pay full attention to its message.

It’s 2014 and this organization is still fighting the fight to ask — or, rather, demand – that Daniel Snyder #ChangeTheMascot. You know which one we mean.

Sure, the NFL is steeped in tradition. Yes, the NFL team in Washington has embraced its name for more than 80 years. Yet life goes on, seasons change, and traditions are reconsidered. If this new PSA doesn’t make him consider the issue more carefully, then dude has some serious issues.

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Uber France Cancels ‘Hot Chick’ Promo for Being Sexist

Sometimes I think it’s a shame that sex actually sells. I mean, think of the kids. And the dirty old men.

It works on everyone…but not every time.

Uber France got a reality check the other day when its  marketing people concocted the idea to hire “incredible hot chicks” as its drivers. Maybe it’s all the bread up there, but some women with muffin tops took some umbrage to that in a loud fashion.

Here’s the site, which quickly went dark:

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The promo website and app is called Avions de Chasse, which means fighter jets in Francais, but it’s also slang for hot chicks. (Don’t ask me; not even my Cajun or Canadian relatives get that one.)

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Burger King Blasted for Ad That Looks a Lot Like ‘Billy on the Street’

“Man on the street” interviews are popular in advertising. Brands love to take their product to the people to solicit for cheers and raves. But Burger King is getting an earful on Twitter for an ad that looks a little too much like comedian Billy Eichner‘s popular “Billy on the Street” act.
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Lincoln Claims That All Those McConaughey Spoofs Are Great for Business

You’re not the only one still trying to figure out what the hell those Matthew McConaughey Lincoln ads were all about.

A few comedians found them odd enough to inspire a parody — and in another version of that endless cliche “all publicity is good publicity”, both marketers at the parent company and salespeople on the ground floor tell Automotive News that the mockery is good for business.

As a reminder, here’s the Ellen Degeneres take on the campaign:

So four million views there. And Conan O’Brien after the jump.

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Subway Implies That Women Should Stay Skinny for ‘Sexy’ Halloween Costumes

subway halloween adSubway‘s most recent ad implies that people — “people” meaning “women” — should stay thin past summer because they have to look good in all those “sexy” Halloween costumes like “attractive nurse” or “hot devil.” Because we need more stupid marketing in the world.

The ads have been called sexist. And, yes, meh on this ad. Subway tells the Today show that “some people” (also women) are missing the “intended humor of the ad,” which is another way of saying, “We’re sorry you were offended.”

We’ll propose that the problem here is taste as much as sexism. And no, we’re not talking about the taste of the sandwiches.

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Perez Hilton, Other Famous People Had Thoughts on Advertising Week

Seeing Perez Hilton at Advertising Week is kind of like seeing Kid Rock at Cannes or the Kardashians at Paris Fashion Week: you get why they’re hanging around, but you wonder who invited them.

Nonetheless, quite a few names-you-might-know showed up at a red carpet event sponsored by social networking service Keek and agreed to talk for a few seconds about the state of things.

Here’s Mashable founder Pete Cashmore on management:

Perez and more after the jump…

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11 Pointers for Demystifying Celebrity Marketing

Eagles Concert MSG Video Final4Celebrity marketing has become even more complicated since the rise of social media, with new players and platforms at every turn. So it was a hot topic during the opening day of Advertising Week in New York on Monday. Two panels provided not only the vantage point from marketers and agency talent pros, but also the view from a couple celebrities.

Celebrity Storytelling in a Social World: moderated by WhoSay’s CEO Steve Ellis, with panelists Peggy Walter, celebrity services, Leo Burnett, Orlando Jones, comedian and actor, and Anson Mount, actor from AMC’s Hell on Wheels.

The New Science of Celebrity Marketing: moderated by Nina Tsang, editorial director of Celebrity Intelligence, with panelists Jeff Chown, president of celebrity acquisition, The Marketing Arm, Thomas Burkhardt, VP global marketing, Coty Prestige, and Rob Gregory, chief revenue officer, WhoSay.

Their takes on the many facets of celebrity marketing provide a 360 degree perspective, and below are selected takeaways and comments:

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Step Aside, Iron Man: Marvel Revamps Captain Citrus for Florida Orange Growers

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What’s that in the sky? It’s a bird! It’s a plane! No, it’s…an orange-clad superhero bent on selling you Florida-grown citrus fruit?

That’s right, folks; taking his place in a long line of Marvel superhero legends like Iron Man, Captain America and The X-Men, is Captain Citrus, a collaborative marketing creation intended to help Florida’s citrus growers boost sales.

The original Captain Citrus, a long-outdated mascot for Florida’s orange growers, was more or less an orange wearing a cape. In an effort to bring the spokes-superhero up to date (and borrow some of Marvel’s lately-booming thunder in hopes of offsetting declining demand for products like orange juice) Florida’s orange growers commissioned the famous comic company to redesign the Captain, complete with rippling abs, his own digital comic, and even an animated trailer. Read more

A Pumpkin Spice-Flavored Summer? The Too-Early Trend Making Us Crazy

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As has been made abundantly clear in previous posts about the pumpkin spice marketing craze, this PRNewser writer loves Fall. Like, really, really loves it. As a New Englander, there’s nothing more magical to me than a crisp October morning kissed by the scent of fresh apples, piles of leaves, and — yes — my mug of pumpkin spice tea. I’m a sucker for the Autumnal marketing madness and I’m not sorry. But though I may be a full-fledged Fall-ophile (is that a thing? I’m making it a thing), even I know there’s a time for nutmeg and Jack-O-Lanterns, and it is not — I repeat, NOT while the beaches are still crowded and kids are enjoying their last days of summer vacation.

We’ve been griping about the holiday creep for years when it comes to Christmas decorations lining store shelves before Halloween, and now, it seems, those pesky marketers have figured if they’re going to bulldoze Halloween for Christmas, why not just move the whole calender up a couple months and bulldoze summer with way-too-early Fall? I mean, the logic is undeniable.

We’ve been seeing Halloween candy in stores for a couple of weeks now; the seasonal Sam Adams currently being sold is Octoberfest; Starbucks is releasing its Pumpkin Spice Latte on August 25 (if you have a super secret passcode), and Twitter has even been aflutter over the potential introduction of Pumpkin Spice Oreos.

All way before we’ve even had our Labor Day barbeques. Read more

Multimedia Case Study: Foreplay Edition

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Question: how does a marketer get Millenials to think seriously about their own sexual health?

An ongoing campaign called “beforeplay” (get it?), created by ad shop Vermilion and promoted by Bluetone Marketing & PR for the Colorado Department of Public Health and Environment, tasked the agencies with answering that question.

The larger goal was incredibly ambitious: to reduce the number of STDs and unintended pregnancies in the state of Colorado (which had one of the highest rates in the country).

How did they go about it?

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