The latest numbers from the Centers for Disease Control show that birth rates in the US hit a record low in 2013, down nine percent to fewer than 3.93 million. The number of births for women younger than 30 did all of the declining, down 10 percent among teens (yay!), three percent for women between the ages of 20 and 24, and one percent for women between 25 and 29.
However, for women older then 30, the number of babies born actually went up.
The stats indicate a number of things, but for PRs it means there needs to be a rethinking of outreach to mothers in order to stay relevant to this shifting demographic.