Tobacco companies haven’t been able to purchase product placement in movies for two decades. (Though there have been plenty of characters who have puffed on a cigarette, but no deals allowed.) However, those rules don’t apply to e-cigarettes, which have seen a spike in popularity. Estimates say that, since 2005, e-cigarettes have become a $3 billion business with 450 brands in the industry.
So it stands to reason that these brands would be looking for ways to market themselves. And product placement has become, increasingly, a marketing path that many companies, even unexpected ones, want to take. The question is how long before e-cigarettes are facing the same restrictions that traditional cigarettes are.