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Events

With LAUNCH NYC, a New Fashion Week Option Takes Shape

Launch NYC ImageAs New York Fashion Week (NYFW) revamps and streamlines, a locally based fashion organization is planning another option. From January 23-February 16, Manufacture New York (MNY), a fashion incubator and small run production facility, in partnership with retailer Adorama, will host MNY55, an integrated showroom, retail and event space concept in the Flatiron area. And during an 8-day event from February 5-12 called LAUNCH NYC, the venue will also incorporate live runway shows. Both initiatives will spotlight independent national and local fashion designers.

A different take on New York Fashion Week: “It’s a downtown space for up-and-coming designers, an effort to reinvent Fashion Week with a “more sane approach, that’s more dynamic, accessible, transparent and interesting,” said Bob Bland, MNY’s CEO and founder, during a press preview on Monday. As she noted, NYFW has experienced several issues during the past five years.

A brief recap of the buzz about official NYFW: As chronicled by PRNewser, the event has grown too big for individual brands, and generated too many would-be press attendees, event crashers and scenesters. Production in the tented venue has become costly, scheduling conflicts have occurred and there’s a delay between runway shows and clothes being available for purchase. Sponsor IMG has sought more control in 2014 with tighter press credentialing.

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‘Twitter Mirror’ Encourages Celebs to Be Even More Self-Centered

shutterstock_126134336

We just can’t quit you, Shutterstock

Say you have an event to promote. Say there will be some celebrity VIPs at said event. Wouldn’t you love for those celebs to tweet images of themselves via your own feed?

Twitter is betting that the answer is yes, and they might just be onto something.

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15 Tips from Brand Pros on Setting Up Social Media Command Centers

MasterCard SM Command Center TeamIn this era where brands hit home runs or strike out in real-time, social media command centers have become more common. They may serve different purposes, but whatever the goals, they require advance planning and substantial resources.

At ANA’s recent Real-Time Marketing Conference in New York, speakers from three major brands shared their experiences and offered their perspectives on what’s involved:

Capital One: Patrick McLean, VP, Digital Marketing
Coca-Cola: Doug Busk, Director of Global Connections
MasterCard: Marcy Cohen, VP, Senior Business Leader

We’ve distilled their comments into a primer on each aspect of the process. Their advice could prove useful for other companies to establish new command centers or fine tune existing ones.

1.Decide on goals: Objectives for social media command centers vary, from listening to conversations, monitoring and analyzing sentiment to creating customized real-time content based on current events.

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MINI USA: the Car Brand Keeps it Cheeky in Real-Time

“It’s tricky to react quickly. So brands should be prepared to be spontaneous”, said Lee Nadler, marketing communications manager at MINI USA. He offered that advice, along with creative content and marketing tips, at ANA’s recent Real-Time Marketing Conference in New York.

The petite (aka “itty biggy”) British car brand has maximized its U.S. presence. When MINI first launched here 12 years ago, they threw a party, jointly hosted with The New Yorker magazine, at a showroom venue in Manhattan’s up-and-coming Chelsea neighborhood. “MINI works of art” featured several MINI cars where artists had painted the roofs with “you-nique” themes.

Fast forwarding to 2013, how does MINI’s lean marketing and comms staff and agency (Beam Interactive) stay ever-so-clever on real-time’s race track? For starters, check out this video about the car’s soon-to-be-redesigned MINI Hard Top model creative contest. The MINI Final Test Test Drives clip shows the brand’s marketing and design employees’ tongue-in-cheek reactions to the crowd-sourcing concept. (video courtesy of MINI USA)

Nadler provided a road map highlighting how the MINI brand stays fresh in real-time.

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10 Event Planning Pointers: Don’t Overlook These Logistics

NY Entrepreneur Week Elevator Pitch CroppedEvents should be a win-win for attendees, since they offer a change of scenery, generate news, and provide learning, entertainment and networking opportunities. Since more media brands now offer live programs, the events arena has become more competitive.

Event strategy and objectives remain top priorities, but key logistics shouldn’t be overlooked. We cover a range of events, and here’s our take from an attendee perspective. Some may seem obvious, but since we’ve experienced these faux pas recently, a refresher seems to be in order.

1. Panel moderators should be discussion enablers, not conversation hijackers. The moderator needs to hold his/her own, but events should be more about the panelists.

2. Skip reading long speaker bios on stage, and leave the details to the event website or handouts. Given short audience attention spans, first impressions count the most.

3. Set a limit of 4 panelists, since you’re not aiming for a Guinness World Record. There are reasons why TV shows only have up to 4 guests at a time: screen space and storytelling.

4. Provide detailed schedules, even for two-hour events and receptions. That’s especially useful in the early morning and evening when attendees scramble to arrive on time.

5. Stick as closely as possible to the promoted agenda, with some room for impromptu moments. But don’t have scripted plants in the audience, as happened recently.

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The New Yorker Editor David Remnick Comments on His Career, the Magazine’s Content and Cover Controversies

New Yorker Cover“While most magazines have their moments in the culture, The New Yorker has mattered a lot at various points in time,” said David Remnick, the magazine’s editor. New York University’s Arthur L. Carter Journalism Institute hosted a wide-ranging conversation with him on Tuesday evening.

Remnick shared his candid thoughts on his career, his editorial role, the magazine’s print and digital content and occasional controversies. While being The New Yorker editor is a once-in-a-blue-moon opportunity, many takeaways from Remnick’s experiences about career timing, managing work relationships, having strong competitors and staying relevant apply across positions.

Below are selected highlights.

Early career: “There were things back then called paid internships”, Remnick emphasized, (in his only reference to the ongoing Conde Nast internship controversy). He got an internship at Newsday, and another at The Washington Post. He also taught English in Japan and served as WaPo’s foreign correspondent in Moscow, competing for stories with Bill Keller of The New York Times.

He attributes his eventual switch from newspapers to magazines to the waiting room at his father’s dental practice. He spent time there reading magazines while listening to rock music. “The New Yorker was hard to grasp beyond the cartoons when I was little, but I warmed to it.”

Being named editor : After Tina Brown left, Remnick, who had been working at The New Yorker, became editor. He said he got the job, even though he had no prior professional editorial experience, after Sy Newhouse’s initial choice was nixed. As Remnick recalled, “they really needed an editor in a hurry. But the geometry of my relationships with other editors changed, and that’s still complicated.”

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PRSA Partners with American Cancer Society for 2014 Conference

PRSA Conf '13 - ACS Announcement

L to R: Colleen Fitzwater (ACS), Rebecca Andersen (PRSA’s National Capital Chapter), Bill Murray (PRSA National), Joe Cohen (PRSA, MWW), Jeff Ghannam (NCC) and Sabrina Kidwai (NCC)

The Public Relations Society of America just announced that the American Cancer Society will be its philanthropic partner for the 2014 International Conference to be held next October 11-14 in Washington, D.C.

As you can see from the pic above, the event’s theme will be “Leading the Way: A Fearless Future for PR”, with heavy emphasis on using the power of influence to “enact positive change.”

Joe Cohen, MWW Group SVP and PRSA National Chair-Elect, explained why the ACS pairs so well with that theme in an official statement:

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The Diverse Dimensions of Pitching Shelter and Design Stories

Lonny Magazine Door Numbers PRN PostAspirational or accessible, fabulous celebrity properties or home makeover solutions, brand new items or older but undiscovered products? These are a few of the many choices in the disparate home, garden and design media category. Types of outlets have also expanded, from coveted ‘shelter’ magazines to sought-after blogs to TV shows and out-of-home taxi video segments.

Pitching opportunities for stories and product placements have similarly increased. PCNY’s panel on Monday featured editors and producers from six home and design media outlets, all providing clues about optimal approaches. They also offered tips about what to send, such as photos or videos. One brand even has a ‘submit story’ button on their site.

The following national and local media outlets and panelists were represented:
NBC/LXTV Open House, Tracy Evers, supervising producer
Hearst Design Group’s 3 brands: Elle Décor, House Beautiful and Veranda, Orli Ben-Dor, Market Editor
Lonny, digital magazine, John Newlin, editor-in-chief, Livingly Media
Apartment Therapy blog, Maxwell Ryan, founder and CEO
Inhabitat website, Jill Fehrenbacher, founder and editor
The New York Observer newspaper, Kim Velsey, senior editor, real estate, development, urban planning

(First image is courtesy of Lonny.com, and second image is courtesy of Veranda.com)

Below is a brief rundown by outlet:

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Stephen Colbert Hosts StoryCorps Gala, Discusses the Art of Storytelling

Many of us love Stephen Colbert for his ability to stay in character, but last night he talked about other characters—and how their stories compel him.

The event was the tenth anniversary of StoryCorps, the NPR project dedicated to sharing the tales of everyday Americans and painting a broader, deeper portrait of our nation and its people.

After the event, Colbert talked to Vulture about the art of storytelling. Some key quotes:

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The Future of Content: Takeaways from the Council of PR Firms ‘Content Frenzy’ Event

CONTENT!!!

  • Content is the future of public relations—but do we really want to enter such a “shitty business?”
  • Content is the best way to reach the audiences our clients value most—but we can’t follow the media industry “over the cliff”
  • Our core competencies are in storytelling and earned media, and we should “think like editors”—but we have to demonstrate real-world value to our clients or we’re toast.

Confused yet?

The Council of PR Firms‘ 2013 “Content Frenzy” Critical Issues Forum was nothing if not contentious. During the event’s opening panel moderated by Ogilvy CEO Chris Graves, BuzzMachine founder/media critic Jeff Jarvis and WebbMedia Group CEO Amy Webb encouraged attendees to forget everything they thought they knew about “content” and stop trying to view PR as the new journalism, because:

His point? PR is all about “relationships”, not “creating more crappy content”, so we should stay away. And he didn’t let up.

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