Unilever is on the wrong end of a class action lawsuit over a now-discontinued Suave Keratin product that the plaintiffs allege caused hair breakage, hair loss and other kinds of hair damage.
The big problem, according to the plaintiffs lawyer, is that the Suave Professionals Keratin Infusion 30-Day Smoothing Kit marketed itself as “formaldehyde free” when it actually contained another chemical that they say “is mainly synthesized from formaldehyde.” Unilever tried to have the lawsuit tossed, but a judge rejected that motion and now they’re going to trial. Eeek.
But as I said, the chemical contents are just one of the problems Unilever and Suave face in this case. The others are a weak recall and a social media program that continued long after the product did. Double eeek.