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The Atlantic Wants ‘Tech in the Home’ Pitches

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Here’s an interesting tidbit from The Atlantic Technology Channel this morning: the magazine is looking for great stories about adventures with tech in the home.

It’s true that this call for pitches is really aimed at freelance writers, but given the fact that home tech is one of the industry’s hottest forward-facing topics at the moment (arguably second only to wearables), it could certainly be a great opportunity to work with journalists who specialize in that subject.

From the post:

“We want to hear your stories about homes, about the physical and digital spaces where you live, about what draws you to them, and the defining rituals that happen within their walls.

Remember: Technology doesn’t just mean the Internet and gadgets—we want your adventures in architecture and systems and ways of thinking.”

They don’t want your standard formatted pitch. Also:

“We hope you’ll do a little searching before you pitch to see if the concept you’re looking into has been done before—not just by us, but by anybody.”

So this is a challenging one. But the resulting series would be a great place to showcase home tech products in action and their practical effects on everyday life.

Even Tom Brokaw Has Cell Phone Issues (on Live TV)

brokaw news centerJournalists and PR practitioners alike should be able to name a “Mount Rushmore” of TV anchors.

Names that would adorn the rocks above could include the likes of Murrow, Jennings, Cronkite, Brinkley, Schieffer. One of the heads being engraved would almost certainly be that of Tom Brokaw.

The man epitomizes what it means to not get caught up in the pomp and circumstance of holograms, 36-headed pundit desks, 140-inch monitors, and sweet pyrotechnics.

(In other words, CNN would never hire the guy.)

Yet, the iconic anchorman may need a refresher course on how those newfangled cell phones work. In the below clip from MSNBC’s election coverage, the alarm going off is Mr. Brokaw’s grocery store alert.

#PRFails even happen to the great ones. Buck up, folks who forget to silence that stupid phone during new business pitches…you’re in good company!

SheKnows.com Just Became the Queen of Women’s Lifestyle Media

sheknows

SheKnows Best!

(From left: BlogHer’s Lisa Stone; SheKnows’ Phillipe Guelton, Samantha Skey; BlogHer’s Jory Des Jardins, Elisa Camahort Page)

PR practitioners, get your databases ready because everything in your blogosphere is about to change — SheKnows just acquired BlogHer in an effort to bolster native content projects…and to become the top women’s media group in the world.

In the evolving world of PR, it’s our primary objective to stay on top of the ebbs and flows of emerging media. You don’t have to speak nerd to understand. Suffice to say, the Internet thingy is here to stay, which is why you can’t assume that your only pitch sources are going to be print and TV media. Whether old-school journos care to admit it, bloggers have serious street cred.

And this global takeover move proves it.

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Fusion Is Your Tech Media Company to Watch

fusion logo

Today in Media Trends, Fusion has become an outlet to watch in the weeks and months ahead for anyone working in the tech/startup sectors.

Not familiar with Fusion? That’s understandable — in the past we may have confused it with the Canadian version of MTV. But the cable channel, created by a partnership between Disney/ABC TV and Univision, just turned one year old and made a slew of big hires that hints at its ambitions to lead the crowded tech news space:

If you have clients in tech, these people just got a lot more important. You should probably click on their names and follow them all on Twitter if you don’t already.

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PR Vet to Run Communications at Vox Media

Vox Media

The “media professionals crossing over into PR” trend doesn’t always hold true: today we learned that industry veteran Fay Sliger has joined Vox Media as its communications director.

Prior to joining Vox, Sliger served as VP at New York firm High10 Media, which represents various publishing brands like The Hollywood Reporter and Billboard (both of which were coincidentally acquired by Mediabistro’s new parent company, Prometheus Global Media).

Sliger isn’t new to media by any means, though: High10 hired her straight from VICE, where she handled media relations and corporate comms and directed promo for several campaigns that VICE’s in-house creative team developed for clients. Before landing that gig, Sliger was a senior account director at Sunshine Sachs.

Quotes and tips on pitching after the jump.

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GOOD NEWS: Elizabeth Vargas Returns to ABC Following Rehab

A Celebration Of Barbara Walters Cocktail Reception Red Carpet

This face used to be on the proverbial milk carton in the ABC News cafeteria — she’s 20/20 anchor Elizabeth Vargas.

On Halloween night, she makes her return to the show following a stint in rehab for alcoholism. Vargas, who has been brave and transparent with her addiction, has encountered some public turmoil because of this personal issue for her.

Last November, she tried to end her decades-long battle with the bottle. She did so again this past August. Unfortunately for her, the event that sparked the second trip was her husband, Marc Cohn, filing for divorce.

That’s usually what it takes: life stopping on a dime and you finally waking from the haze to pay attention to it.

I know, because I was there more than 22 years ago. It’s my birthday month: clean and sober since Oct. 20, 1992 at 10:42 a.m. (yeah, it was that bad). Many people can go to a bar, have a drink, and go back home with no problem. Good for them.

I couldn’t. Elizabeth couldn’t. And millions of people today still can’t. That’s why seeing people come back is really good news.

A Collection of 18 Statements on the New York City Ebola Case

De Blasio Conference

Pic via The New York City Mayor’s Office

There’s really no way you could have missed today’s biggest news: a doctor who had been treating Ebola patients in Guinea was diagnosed with the virus after returning to his home in Manhattan.

After the news broke, a flurry of official responses were issued by every entity from the hospital where Doctor Craig Spencer worked to the bowling alley he visited on Wednesday night before he came down with symptoms.

This is a very serious matter despite the many jokes that filled our Twitter feed last night and this morning. But reviewing all these disparate statements (some formal, some anything but) makes for an excellent case study in uncoordinated responses to a major crisis.

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Mashable’s Branded Content Editor Talks Pitching

LAUREN-DRELL-HEADSHOT-newAt a summer event hosted by AirPR, we met Lauren Drell, who runs branded content at Mashable. Drell was being honored for her work that night, and we were impressed by her claim that she responds to (almost) every pitch she receives — especially after Newsweek writer Zach Schonfeld’s “respond to every pitch for a week” experiment got so much attention back in September.

Fortunately, Drell agreed to give us a few minutes of her time for a “So What Do You Do?” interview; here’s a segment from the forthcoming piece.

What sort of advice would you have for those looking to pitch a client to Mashable’s Branded Content department?

My beat is everything, and I do make an effort to reply to everyone because I never know what I’m going to need to know about the latest niche app.

But the number one way to get coverage for a startup would be to email our startup reporters and/or get in touch with them on Twitter.

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Gawker Clarifies on Tweets by Writers

gawker-logoHere’s what we know about #Gamergate: people mention it on Twitter a lot. The root of the story concerns alleged ethical transgressions by a blog that covers video games, but the tag quickly devolved into a large group of anonymous (male) people wishing violence on women.

Last week, the guy behind the hashtag admitted to BuzzFeed that it was all about a recent breakup and said that, while he regrets certain “outcomes,” he would do it again.

On Thursday, Sam Biddle of Gawker’s Valleywag made a joke about the story that lead to an internal memo from editor Joel Johnson in which he effectively warned writers to be careful about what they tweet.

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HBO, CBS Score #PRWin at Netflix’s Expense

You may have heard that HBO made lots of headlines yesterday by announcing that its first standalone streaming service would launch in 2015. This was great news for people like us, who only use their parents’ HBO GO password when Mom and Dad are in town…super serious, you guys! Fingers not crossed!!

It was also a brilliant act of PR — and CBS followed it up today by doing HBO one better:

Going to have to agree with Brian Stelter – this release was definitely worth more than five bucks. So why was this such a big PR win for the two companies?

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