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Mediabistro’s Social Media Marketing Boot Camp Starts Thursday!

Important note to all PR professionals: We just realized that we haven’t taken enough opportunities to remind you about Mediabistro’s Social Media Marketing Boot Camp, which starts this Thursday and runs through December 13th. Over eight weeks, the intensive program will feature presentations and how-to-demonstrations from some of the hottest names in social media in addition to peer group interactions and debates. It’s a world class conference and a small group workshop in one!

Question: Do you spend a good number of your work hours wondering how to more effectively use social media as a promotional tool? You’re not alone. In attending this one-of-a-kind boot camp:

  • You’ll take in keynote speeches and Q&A sessions by established professionals who qualify as “old hands” in the still-young social media game.
  • You’ll receive guidance from advisors, guests and peers who work every day to answer the same questions about creating and executing effective social media promo campaigns.
  • You’ll get to make the most of priceless peer interactions by developing contacts, engaging in industry-specific discussion groups and receiving both one-on-one feedback and peer group responses to your own projects.

Want to learn from the best in the business? Key speakers include:

Read more

‘The Paperboy’ Promoters Can’t Handle Bad Press

Today in Incestuous PR Fail News: DC-based media relations company PR Collaborative invited Eddie Scarry of our sister blog FishbowlDC to a screening of the neo-noir film The Paperboy—and he didn’t much care for it!

The film, directed by controversial Precious mastermind Lee Daniels and starring Nicole Kidman, Matthew McConaughey and Zac Efron (?), received a bit of press earlier this summer for featuring a scene in which Kidman’s character pees on the High School Musical star in order to relieve his allergic reaction to a jellyfish sting—not weird at all, right?

Anyway, Scarry did not pull any punches in calling the film “the nastiest, crudest, most disturbing move we’ve seen this year” and listing seven (mostly negative) points that viewers should consider before they decide whether to pay to see it.

Yes, we must say that the post was Brian Williams-level catty—and PR Collaborative did not like it one bit!

Read more

Launch and Expand Your PR Career

Over the last decade, we’ve seen an unprecedented surge of interest in public relations that has created an incredible abundance of PR jobs in firms, corporations, non-profits, and consulting. But what are the key skills every PR firm is looking for?

With Mediabistro’s online “Public Relations” course, you’ll earn a certificate in PR while learning how to break into the business, enhance your skills, and develop PR programs. You’ll also find out everything you need to know to get that all-important first job. Read more

Early Bird Rates for Mediabistro’s Social Media Marketing Boot Camp End Tomorrow

On October 18, Mediabistro brings you Social Media Marketing Boot Camp, an interactive online event and workshop. The event includes keynote speakers, practical how-to sessions, and strategic assignments to provide attendees with dynamic social media training. By the end of the eight-week program, you will be able to create an integrated strategic plan using various social media platforms in order to build an engaged audience and convert traffic into sales.

Early bird rates are available today. Save $100 when you sign up before they end tomorrow, September 20.

Our speakers include:

Michael Bepko, Global Online Community Manager, Whole Foods Brian Carter, Author, LinkedIn For Business
Keidra Chaney, Digital Content Strategist, The Web Farm Lauren Cucinotta, Branding + Editorial Manager, TEDx
Jennifer Dubrow, Global Social Business Transformation Leader, Inside Sales, IBM Frank Eliason, Senior Vice President of Social Media, Citibank
Jim Hopkinson, Digital Marketing Strategist + Blogger, The Hopkinson Report Barbara Pantuso, Director of Product Strategy, Huge
Dr. Jay Parkinson, Pediatrician and Social Entreprenuer Andrew Patterson, Director of New Media, MLB Advanced Media
Dave Pickett, Social Media Editor, University of Chicago Amy Porterfield, Author, Facebook Marketing All-In-One for Dummies
Brian Ries, Senior Editor, Social Media, Newsweek & The Daily Beast Jennifer Rubio, Social Media Marketing Manager, Warby Parker
Steven Tristan Young, Director, Acquisition Marketing and Brand Awareness, Seamless.com

This year, we have developed industry tracks designed to focus on specific needs of three industries: restaurants, higher education, and entertainment + social TV. Led by an expert, each break-out group allows your to pose specific questions, connect with others, and engage in productive conversation.

Our industry track leaders include:

Natan Edelsburg, VP of Sawhorse Media; Writer at LostRemote.com Alexis Halejian, Online Marketing Manager, B.R. Guest Hospitality
Stephanie Hatch, Social Media and Email Marketing Specialist, MIT

If you don’t fall within these industry groups, we’ve got Mediabistro experts and advisors available who can answer any of your questions. Learn more about the program.

Read student testimonials from past sessions.

Remember, tomorrow is the last day to sign up with our early bird rates, so register today.

Meet Your New Editor

Publicity hound.

And now for something slightly different: Your new Editor, Patrick Coffee, would like to take a moment out of his first day on the job to thank Tonya Garcia for her great work over the past two years and to introduce himself to loyal PRNewser readers!

As the newest voice to report on the making of your media meat, I will work with the very talented members of our editorial staff in order to feed that insatiable desire for industry news and juicy, juicy gossip (in addition to hosting a few properly understated cocktail parties).

Some random facts: I may be a Southern boy at heart (Go Gamecocks!), and I have been known to break out the twang from time to time as a parlor trick, but more than a dozen years in the Big Apple have made me a New Yorker through and through. Like you, I live for the big, sloppy mix of high-risk egos and anxious handlers that make up our dizzying media scene.

When I’m not basking in the warm glow of Manhattan’s all-you-can-eat PR buffet, I spend my evenings and weekends in a part of Brooklyn that you’ve probably never heard of: Greenwood Heights, best known as the home of the not-quite-famous Greenwood Cemetery, or New York’s top spot to party with the Civil War dead. I also write about local restaurants and nightlife for New York Magazine and Grub Street New York.

I love nothing more than an eager audience, so feel free to email me with pitches, announcements, complaints, or creative insults. I occasionally pop up on Twitter to post things I like, commit random acts of self-promotion and give answers to questions you didn’t know you needed to ask.

Time to pile on in the comments. Or not. I’m cool either way.

A Farewell to PRNewser

Some bittersweet news to announce: After nearly two years as editor of PRNewser, Friday will be my last day with Mediabistro. I’ve had an amazing time meeting with members of the PR industry, attending the tons (and tons and tons) of events that have been hosted, and writing about all of the many (many, many) happenings, twists, and turns that have become the everyday parts of a PR pro’s life.

I’ll be moving on to a new site starting Monday (visit me on Twitter for more info about that) but our stable of writers — Liz Mitchell, Jim Thompson, Nancy Lazarus — will continue to bring you the news you can use. Please keep sending your pitches and announcements to PRNewser@Mediabistro.com. And if you’re not already getting it, sign up for our daily newsletter in the upper right boxes of our homepage. Don’t miss a thing!

Thank you readers for showing up each day, giving your feedback, and sharing our stories. Once again it has truly been a pleasure.

And if you or someone you know is in the job market, here’s a description of what I do every day when I’m not watching cat videos and listening to Pandora. You can also see where you’d be sitting in the video below. Yes, that’s me, pretending Adam Richman isn’t making a delicious sandwich just a few feet away.

PRNewser is Shutting Down Early Again!

Twice in one week… Thank you America!

PRNewser is shutting down at 1 p.m. today. We leave you with video of this crazy cat attacking a reporter.

We’ll be back on Monday. Have a great weekend everyone.

[h/t Jezebel]

‘L.A. Weekly’ EIC Sarah Fenske Describes the Worst Pitch She’s Gotten So Far

Sarah Fenske, the editor-in-chief of L.A. Weekly, has held the title for less than eight months and she’s already seeing considerable success at the paper. L.A. Weekly is up for 18 L.A. Press Club awards. The paper scored with a great cover story about a con man who said he was going to buy the Dodgers. And they’re seeing online growth.

But there have been a few bad spots. One in particular involves a PR pitch. Calling the email “condescending,” Fenske says a publicist suggested that the paper cover startups. However, the paper already was. In a column. Called “Startups.” Oopsie.

Learn more about Fenske and L.A. Weekly in Mediabistro’s latest “So What Do You Do” column. Click here to check it out.

Adam Richman on His New Show and What Makes a Great Sandwich

In the third and final part of our Media Beat interview with Adam Richman, the man behind Man vs. Food talks about his latest Travel Channel project, Adam Richman’s Best Sandwich in America. Instead of taking on food challenges, this time, our host travels the nation region by region (10 in all) and narrows down the best sandwiches in each based on what he calls his “BITE” system. Like March Madness itself, there can only be one winner in the end.

This and all MediabistroTV productions can also be viewed on our YouTube Channel.

Part I | Monday: Adam Richman on Bloomberg Soda Ban: ‘We Are In a Very Precarious Situation as a Society’

Part II | Tuesday: Adam Richman on Landing ‘Man vs. Food’ and His Health Regimen

Adam Richman on Landing ‘Man vs. Food’ and His Health Regimen

In Part II of our Media Beat interview with Adam Richman, the Travel Channel star discusses the lengths he went to in order to land the hosting gig for his staple show, Man vs. Food, and how he kept healthy and in shape during its run. One interesting tidbit Richman reveals is that he has it in his contract that there must be a gym in every hotel he stays at. View the rest of our one-one-chat below.

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Richman tomorrow.

Part I | Monday: Adam Richman on Bloomberg Soda Ban: ‘We Are In a Very Precarious Situation as a Society’

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