AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Mobile

Retailers’ Mobile Products Get Smarter

Lowe's Iris System Final“Smart is becoming the synonym for connected, and data is the new currency. There’s a shift towards digital data and having products doing things on our behalf. We’re moving towards a post smartphone era of having 50 billion connected devices, where siloed data streams will be combined for a seamless customer experience”, said Shawn DuBravac, chief economist and senior director of research for the CEA, Consumer Electronics Association, and author of the book Digital Destiny.

DuBravac was speaking at ANA/Association of National AdvertisersMobile First, Mobile Everywhere Conference recently in New York. “Approximately 65% of mobile use now is non-communication, such as shopping”, he added. Presenters from retail giants Walmart and Lowe’s discussed how their brands are keeping up with homeowners’ and shoppers’ growing mobile demands.

Read more

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Consumer Brands’ Mobile Products Get Smarter

Heineken Share the Sofa“Mobile is the closest you can get to consumers. Our positioning is based on mobile’s personalization, pervasiveness and proximity to users.”

So said Greg Stuart, CEO of MMA (or the Mobile Marketing Association). He spoke at ANA/Association of National AdvertisersMobile First, Mobile Everywhere Conference on Tuesday in New York.

“Now consumers expect that they can fulfill more needs via mobile. During ‘mobile moments’ throughout the day and night, their wishes are met through mobile devices”, said Josh Bernoff, Forrester Research Inc’s SVP of idea development and author of The Mobile Mindshift. Consumer brand presenters from Starwood Hotels & Resorts, Heineken USA and Timex detailed their companies’ smart mobile initiatives that address customer’s desires 24/7.

Read more

Netflix CEO Predicts the Death of TV by 2030

netflix tv

Many PR people don’t pay attention to national TV ratings, but at Mediabistro it’s part of our job description.

Even those who don’t track Nielsen numbers know that people aren’t watching as much basic cable as they used to because of more channels, more options, more annoyances, and a lack of compelling programs.

Check out the Emmys next time to see how many statues HBO, Showtime and AMC win…and if you’ve seen “House of Cards“ or “Orange is the New Black,” then you know why Netflix is now a powerful player in this conversation.

OK, but the company’s CEO Reed Hastings just predicted that TV as we know it will be dead by 2030.

Agreed?

Read more

Google Removes ‘Bomb Gaza’ Game from App Store After Backlash

306788cd-4b60-4faf-a3b3-3c9fb916c829-460x276

What could possibly be offensive about a mobile game that makes light of the bloody and ongoing Israeli/Palestinian conflict by encouraging bored Android and tablet users to drop animated explosives on Gaza, where over 1,800 real, human Palestinians have been killed since the start of the fighting? Oh, that’s right — everything.

To make matters worse, the game, titled “Bomb Gaza,” released by developer PLAYFTW, had a “low” maturity rating, meaning children were given the green light to play it. Excellent.

Angry and disgusted complaints flooded the game’s (now-deleted) comments section, and while some comments were political and defended one side of the conflict or the other, the overwhelming sentiment of the outraged objections can be pretty-well summed up by this simple, straight-forward one (heads-up for some swearing):

“WTF There is ongoing conflict in which people are dying and you seem to find it acceptable to make a game of it. That’s fucked up.”

Read more

Kids Are Getting Rashes Because They’re Allergic to Their Tablets

children with tabletsUsed to be that kids would play in the dirt and come home with ringworm. Now kids are spending a whole lot of time playing on the couch or on the porch and still end up with suspicious skin rashes. What gives? Nickel.

Pediatrics is reporting that there’s an increased number of kids reporting cases of allergic contact dermatitis, a skin irritation that can happen when they come in contact with nickel. They’re coming in contact with the metal when they play on their tablet devices.

Says USA Today, “According to the Mayo Clinic, contact dermatitis is a red, itchy rash that is neither contagious nor life-threatening, but can be uncomfortable.” To treat it, steroid creams and antibiotics have to be applied.

For parents, this is a problem. For tablet makers, this could be a bigger problem.

Read more

Starbucks Partners with Duracell to Introduce Wireless Charging Stations

I1402518899000-XXX-San-Jose-2f you’re accustomed to working on your tablet for hours on end at your local Starbucks, but hate crawling surreptitiously underneath strangers’ chairs to access one of the few electrical outlets when your battery dies, the coffee chain’s new partnership with Duracell Powermat was made with you in mind.

Thanks to the scheduled rollout of wireless charging stations, it will soon be even easier for you to stick around and buy that second cup of overpriced coffee without worrying that your device will crap out on you and you’ll actually have to read a book or make conversation (heaven forbid).

The rollout will begin with stores in the San Francisco Bay Area, where customers will be able to simply set their devices down on certain parts of their tabletops to charge them. The company plans to install more that 100,000 such charging stations at Starbucks locations nationwide over the course of the next three years (that’s roughly a dozen per store). Read more

Research Says You Can Tell Whether Someone Is More Likely To be an Android or an iPhone Owner

smartphonesDo you invest in the stock market? Drink wine? Fly on an airplane? Then there’s a good chance you own an iPhone rather than an Android.

Research by Battery Ventures suggest  that there are certain characteristics that will indicate which kind of mobile device you’re more likely to own. If you take public transportation, prefer to drink beer, identify as a religious person, eat fast food and smoke, you’re more likely to own an Android. (Also, you might need to visit the doctor and hit the gym.)

In other words, fancy = iPhone. Not so fancy = Android.

Read more

Putting Down Your Smartphone for Ten Minutes Can Help Get Clean Water to a Child in Need

2009_03_tap_projectSome creative campaigns have been popping up around the idea of breaking our all-encompassing smartphone habit; brands from Coca-Cola to Ikea have touted the importance of being present in our non-virtual lives. Now, UNICEF is giving us a tangible reason to step away from our phones for a few minutes (in case reconnecting with loved ones, nature, and the real world in general weren’t compelling enough prospects).

As part of its annual “Tap Project” effort to bring clean drinking water to those most in need, UNICEF, in partnership with Droga5 and MediaVest, has launched a new campaign via its website UnicefTapProject.org. When you visit the site on your mobile phone, you’ll be able to follow a few simple instructions on how to proceed. Once you begin, for every minute that you don’t touch your phone, the project’s sponsors will fund clean water for needy kids worldwide. Just ten minutes of inactivity is enough to provide one day’s worth of water. Read more

Most PRs Would Like To Have This Problem: ‘Flappy Bird’ Shut Down Because It Got Too Popular

flappy birdWith no promotion and little development, the mobile game “Flappy Bird” became a huge hit, getting downloaded 50 million times and making $50,000 per day in ad revenue. Dong Nguyen, a Vietnam-based developer, says he created the game in two to three days. And he was clearly caught off guard by the success of the game. Having a bit of a meltdown on Twitter, he announced this weekend that he was pulling the game.

“I am sorry ‘Flappy Bird’ users, 22 hours from now, I will take ‘Flappy Bird’ down,” Nguyen tweeted on Saturday. “I cannot take this anymore.”

Being popular is a problem most PRs would like to have. So how can they get this problem too? We have one theory.

Read more

Alicia Keys’ Last Day As BlackBerry’s Global Creative Director Is January 30

alicia keysBlackBerry, in its continuing efforts to stem the tide of losses and reinvent itself in a hyper-competitive mobile market, has decided that it no longer needs the global creative director services of Alicia Keys. It was announced yesterday that January 30 will be her last day, one year after the company made a big show of appointing her to the role.

The move comes as BlackBerry looks to rebuild its customer base as the device of choice for businesses. In all honesty, with the exception of a few ads and promotional materials, it’s a little hard to pinpoint what all Keys did during the course of that year. Which isn’t really an indictment of Keys or even BlackBerry. It just goes back to the basic question of why a company chooses a celeb to be the face of its brand.

Read more

NEXT PAGE >>