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Ogilvy

Ogilvy’s MediaXchange Mixer Was a Blast

This week the people of Ogilvy PR’s Media Influence group did a bit of what they do best: hosting an informal get-together for representatives from some of New York media’s biggest brands and inviting your humble editor along for the ride!

The third quarterly MediaXchange event took place at the East Side’s Club A Steakhouse, a restaurant known for its prosciutto-wrapped asparagus, its low-light atmospherics, and the strategically placed mirrors that make its upstairs lounge area look even more spacious than it actually is.

The event included representatives from The New York Times, The Wall Street Journal, Time, Fox News, Fast Company and more, and its main concerns were networking and discussing the shifting influence of “traditional” media on the national conversation.

Jennifer Risi, EVP of Ogilvy Media Influence and director of content creation, explained the purpose of the series: “Despite the emergence of social media, events such as the MediaXchange series are proving to be an invaluable forum for promoting the stories of our clients and establishing lasting connections with key influencers.  The informal setting fosters an ‘old school’ environment where we are able to promote, share and collaborate with some of the leading reporters and conference organizers in the industry today.”

There was indeed quite a bit of healthy fraternizing going on: Read more

Peters Moves from Edelman to Ogilvy

In a surprise get, Ogilvy PR announced today that Susan Peters has joined the agency’s Chicago office as executive vice president of consumer marketing after a stint at Edelman.

Peters began her new role on Tuesday, September 4, reporting to executive vice president and consumer group director Liz Van Lenten. The part she plays in company operations will be twofold: She will provide counsel to existing clients while seeking “new business development opportunities.” She will also expand the “agency’s Midwest presence in the consumer space.”

Peters, of course, has a long history in the PR industry: Read more

OgilvyEngage Launches

Ogilvy Public Relations has launched OgilvyEngage, a practice focused on getting consumers to change their habits in response to socially responsible public health and safety programs. Actions can include something as personal as taking medication according to a doctor’s prescription.

“A company can deepen its relationship with its customers by supporting them in such actions as managing their healthcare, developing better nutrition habits, and protecting their homes and their assets. It’s good for the customer and society and that makes it good for the business,” said Ogilvy PR CEO Christopher Graves in a statement.

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Ogilvy PR Adds Mexican Tourism Account, Makes Staff Cuts in New York

Ogilvy PR has been chosen as the AOR for the Mexican state of Sinaloa, an area on the Pacific Ocean. Ogilvy will work to promote the area as a tourist destination and as a foreign investment option. In addition, the firm will work to “[protect] its brand from external criticism,” according to the press release announcement.

There was news today that the U.S. Treasury Department’s Office of Foreign Assets Control has imposed sanctions on Jesus Reynaldo Zambada Garcia, who is described by the Wall Street Journal as a “a key operative in Mexico’s Sinaloa drug cartel.” CNN characterized that cartel as “one of Mexico’s most powerful drug trafficking organizations” last Friday.

Ogilvy’s media influence team in New York will lead this account.

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Ogilvy Adds Two Execs to the Digital Practice

Ogilvy PR has added two executives to the 360 Digital Influence practice: David Brooks as SVP and Geoffrey Colon as VP.

Brooks was previously the director of digital strategy at Burson-Marsteller and Proof Integrated Communications and has worked with clients including Kraft and JPMorgan Chase over the years. Colon joins from Splendid Communications where he led digital teams here, in London, and in Sydney and worked with clients like Spotify and Topshop.

The firm has made a number of hires in the group over the past year or so, including Tom Deluca last month, Jose Martinez Salmeron earlier this monthMaury Postal as digital experience director this summer, and Dirk Shaw in early 2010.

Study: Social Media Makes People Eat, Spend More At Restaurants

Ogilvy‘s social media practice, 360 Digital Influence, partnered with ChatThreads BrandEncounter to study the impact that social media exposure had on 404 restaurant consumers. The study looked at how social media activity impacted the amount people ate, how much they spent, and their attitudes before and after the study was conducted. (The study was done at various time periods between January 20 and May 6.)

Result: Social media is one more reason why you’re fat.

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BMC Selects Ogilvy as Global AOR

IT/cloud management company BMC Software has chosen Ogilvy PR as its global AOR after a competitive search.

BMC had been working with Waggener Edstrom until it was announced that the five-year relationship would come to an end. WE will work with BMC through October.* WE did not pitch the business.

The work with Ogilvy PR will include corporate communications; thought leadership;digital, analyst, and traditional media outreach; and product PR. The work will span 20 markets including those in the U.S., Asia, and EMEA. Ogilvy’s tech practice out of the San Francisco office is handling the account.

In a press release statement, Kasey Holman, AVP of global communications at BMC said the company has been working with Ogilvy in Sydney for the past seven years. “Ogilvy PR has consistently delivered strong results and strategic thinking,” the statement goes on to say.

*Correction: We previously wrote that the work came to an end in August.

Ogilvy Re-Ups With Multi-Million Dollar ‘Heart Truth’ Campaign

'Today' show's Ann Curry, Gayle King, and E! Network's Giuliana Rancic were among those who participated in the last Red Dress Collection Fashion Show

Ogilvy Washington has signed a five-year, multi-million dollar contract with the National Heart, Lung, and Blood Institute (NHLBI) to continue its work on “The Heart Truth” campaign. The firm has worked with the NHLBI on the campaign since 2001. The organization is part of the National Institutes of Health.

The campaign raises awareness about heart disease among women; the NHLBI says heart disease is the deadliest disease for American women.

The campaign includes an annual Red Dress Fashion Show at Mercedes-Benz Fashion Week, community outreach and local screenings, and a social media component.

Two Executive Hires at Ogilvy

Judy Brennan, who had been an Ogilvy PR New York staff member in the 1990s is returning to the firm effective May 31 as EVP and Midwest director of the firm’s financial and reputation risk group.

Previously, she was the SVP and director of the Midwest corporate and healthcare practice at Ketchum. While there, she worked on issues related to recessionary TARP funding and with a number of health insurers, among others. She also spent 12 years with Sard Verbinnen & Co. working on IPOs, M&As, and corporate reputation management.

Also joining Ogilvy is Iain Bundred, who worked as spokesperson for former British Prime Minister Gordon Brown. He will serve as director of strategic media relations in the London office, leading efforts in crisis, political comms, and reputation management.

Ogilvy Adds Two SVPs to its Corporate Practice

Michelle Press and Drew Ferguson have joined Ogilvy PR‘s corporate practice in Chicago as SVPs. Press will lead the b-to-b and corporate technology groups. She joins from GolinHarris where she was SVP of programming and client relationships in areas including b-to-b marketing and corporate reputation.

Ferguson will work with C-level comms and reputation initiatives. He was previously at Ketchum where he handled crisis and issues management for Thornburg Mortgage and handled strategy for Nokia, United Airlines, and other clients.

Ogilvy has announced a number of staff changes in the past few months, including the addition of Jennifer Risi and Alyssa Garnick.

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