We know, we know: you’re tired of reading stories about whether the press release is dead or not. So are we!
One of the most/least surprising findings in the Business Wire survey we posted on last week held that “traditional” releases are still quite valuable for journalists covering big-name corporate clients.
We’ve covered Jason Kintzler‘s PitchEngine a good bit in the past thanks to his ongoing efforts to convince PR “to do more than attach a word doc to an email when it comes time to pitch.”
He does have a new product called Tiny Pitch to show you, but we were interested in a longer conversation about the state of the pitching process and the blunt instruments we use to do it.