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Press releases

STUDY: Journalists Spend Less Than One Minute Reading Each Press Release

Press releases

They all blend together at a certain point…

We have a new candidate for least surprising survey conclusions via comms firm Greentarget: journalists like your press releases nice and short.

No, shorter than that. Shorter…shorter…almost there…

This one hits a little too close to home for us. Key stat: the average participant in this survey received approximately 50 releases every week–and spent less than one minute reading each one he or she opened.

You’ll click through and spend about three minutes reading this post though, won’t you?

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PR Newswire Will No Longer Tolerate Your Spam

spam_can-SMWhile The Associated Press announced its plans to use robots to create financial press releases today, PR Newswire went in the (sort of) opposite direction last week with a new regulatory crackdown on spam. We missed it at the time, but now we’re on the case.

This move is interesting in that it won’t be based on algorithms alone: instead, the organization reports that its own editorial staffers will review submitted releases to make sure they deliver real value to readers via “a number of message elements” like original research and substantial analysis.

In other words, no more link-farming or jargon dumps/SEO tricks–in theory, at least…

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Will Robots Write Your Client’s Next Press Release?

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Did you take our headline too literally? Our apologies. Robots will almost certainly not write your next press release…or the one after that, or the one after that.

The Associated Press did, however, just announce a very real “robotic content production deal” with a company called Automation Insights. In fact, the AP even published a Q&A on the matter which very closely resembles…a traditional press release!

Of course there’s more.

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What You Need to Know About Panda 4.0

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When Google released its Panda 4.0 algorithm update in May, the company claimed that it was all about improving search results and eliminating “thin” content from top rankings.

Yet some sensibly asked whether the move was all about punishing newswires. Google’s Matt Cuts had fed speculation in the past by tweeting his disapproval of “very spammy queries” and calling press releases “owned content”–and third-party analysis showed significant SEO drops for the biggest wire services in addition to sites like eBay and Ask.com.

Several blogs have since debated what the changes mean for PR–and we asked Gijs Nelissen, co-founder of CRM provider Prezly, for his take.

PR Newswire Promises Not to Give Stock Traders Early Access to Press Releases

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Of course I use Uber.

We know how tired you must be of reading variations on the question “do press releases even matter anymore?”

In the world of high-frequency stock trading, the answer is “oh hell yes they do”–and according to parties like New York attorney general Eric Schneiderman, basic releases can be worth millions of dollars to cut-throat traders who receive them literally milliseconds before the general public and make lightning-fast buy/sell decisions based on the information contained within.

Today PR Newswire officially joined its two primary competitors, Business Wire and Marketwired, in agreeing to curtail that practice.

What does this mean?

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MTV Press Release Summary: ‘Follow Me Plz I’ll Follow U Back’

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So what will the special announcement be?!

  • Has the White House reconsidered its response to the “deport Justin Bieber” petition?
  • Will Pharrell shock the world by confessing that he’s not always “Happy?”
  • Will Beyoncé admit that she’s not a real blonde?
  • …or will the super-secret host of the 2014 Video Music Awards turn out to be a teen pop star whose name we barely know?

We’re not sure. But this might be the most direct call-to-action style release we’ve ever read.

Will Anyone See Your Press Release? (An Infographic Guide)

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Le sigh…

If we were, say, conducting a poll to determine the least popular trend story in the communications industry, something tells us that “is the press release dead?” would rank at or near the top.

Yet the conversation continues.

Friend of the site Lou Hoffman–CEO of The Hoffman Agency and blogger at Ishmael’s Corner–is no stranger to this topic. He and his design team decided to bring a bit of humor into an otherwise staid debate by creating an infographic answer to the question: what do Miley Cyrus and Robert Scoble have in common?

The answer is “more than you might think”. Unfortunately, they may be the only two people in the world who can ensure that someone will read and care about your news release.

Check out the graphic after the jump.

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Hey, Look: Apple Wrote a Press Release!

shutterstock_119879914Today in Not Really News news, the sight of a rare release from the folks at Apple this morning inspired us to comb through the company’s “PR library” to review the sorts of announcements that its team deems release-worthy.

Like all releases, these range from the noteworthy (today’s Developers Conference news) to the mundane (iTunes radio available in Australia), the strategically significant (China Mobile adds iPhone to its network) to the poppy (Beyoncé “shatters” digital sales record).

Unlike many of the releases we get each day, these don’t contain any particularly flashy hooks or “pay attention to me” tricks–yet each one inspires a predictable wave of headlines across every relevant blog.

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Tesla’s Latest Press Release Satisfies Your GIF Fix

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We’re not up for making sweeping generalizations on a Monday morning, but Tesla’s latest corporate announcement definitely raises some questions about the future of the press release.

Rather than go the traditional route, CEO Elon Musk took time off from his day job serving as Larry Page’s favorite charity organization to publish the release under his own name as a Medium post. It’s both a product launch and the latest step in an ongoing campaign to control the damage stemming from safety concerns with Tesla cars.

Don’t worry; Musk sticks to his famously aggressive messaging style and adds a few GIFs for emphasis.

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Google’s Latest Press Release Tells Us How Not to Be ‘Glassholes’

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Google feels your pain…if you include yourself among the many “normals” who find themselves annoyed or freaked out by what the Internet has decided to call “Glassholes.”

In order to address the fact that the few “Glass Explorers” who’ve been picked to ease the product into the public sphere often come off as a cross between paid corporate shills and Doctor Who extras, Google just released a handy “how to” guide.

Now let’s review some highlights from the company’s first release as the digital Emily Post:

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