TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Press releases

Amazon Not At All Desperate to Sell You a Fire Phone

kindle store

Today in Everybody Else Is Doing It, So Why Can’t We? news, Amazon launched its first phone this summer to the great excitement of…

Exactly. In fact, the only thing we remember about the launch is disbelief over the price of the exclusively AT&T phone.

Now, in a move that amazingly coincides with Fire’s UK launch, Amazon is cutting that price by 90 percent. From the press release, which somehow found coverage on nearly every tech blog this morning:

Dynamic Perspective, Firefly, world-class customer support with Mayday, free unlimited cloud storage for photos, 32GB of storage—and, for a limited time, customers get 12 months of Prime membership with Fire phone, which includes unlimited streaming of tens of thousands of movies and TV episodes from Prime Instant Video, access to over a million songs to download or stream from Prime Music, over 500,000 books to borrow from Kindle Owners’ Lending Library and free two-day shipping on tens of millions of items.

We know nothing about the phone in question, but we do hope its voice search option has better grammar than that sentence.

Read more

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Is the Press Release Ready for Its Latest Makeover?

Tiny Pitch

We know, we know: you’re tired of reading stories about whether the press release is dead or not. So are we!

One of the most/least surprising findings in the Business Wire survey we posted on last week held that “traditional” releases are still quite valuable for journalists covering big-name corporate clients.

And yet.

We’ve covered Jason Kintzler‘s PitchEngine a good bit in the past thanks to his ongoing efforts to convince PR “to do more than attach a word doc to an email when it comes time to pitch.”

He does have a new product called Tiny Pitch to show you, but we were interested in a longer conversation about the state of the pitching process and the blunt instruments we use to do it.

Read more

STUDY: Journalists Spend Less Than One Minute Reading Each Press Release

Press releases

They all blend together at a certain point…

We have a new candidate for least surprising survey conclusions via comms firm Greentarget: journalists like your press releases nice and short.

No, shorter than that. Shorter…shorter…almost there…

This one hits a little too close to home for us. Key stat: the average participant in this survey received approximately 50 releases every week–and spent less than one minute reading each one he or she opened.

You’ll click through and spend about three minutes reading this post though, won’t you?

Read more

PR Newswire Will No Longer Tolerate Your Spam

spam_can-SMWhile The Associated Press announced its plans to use robots to create financial press releases today, PR Newswire went in the (sort of) opposite direction last week with a new regulatory crackdown on spam. We missed it at the time, but now we’re on the case.

This move is interesting in that it won’t be based on algorithms alone: instead, the organization reports that its own editorial staffers will review submitted releases to make sure they deliver real value to readers via “a number of message elements” like original research and substantial analysis.

In other words, no more link-farming or jargon dumps/SEO tricks–in theory, at least…

Read more

Will Robots Write Your Client’s Next Press Release?

shutterstock_169002578

Did you take our headline too literally? Our apologies. Robots will almost certainly not write your next press release…or the one after that, or the one after that.

The Associated Press did, however, just announce a very real “robotic content production deal” with a company called Automation Insights. In fact, the AP even published a Q&A on the matter which very closely resembles…a traditional press release!

Of course there’s more.

Read more

What You Need to Know About Panda 4.0

PANDA@

When Google released its Panda 4.0 algorithm update in May, the company claimed that it was all about improving search results and eliminating “thin” content from top rankings.

Yet some sensibly asked whether the move was all about punishing newswires. Google’s Matt Cuts had fed speculation in the past by tweeting his disapproval of “very spammy queries” and calling press releases “owned content”–and third-party analysis showed significant SEO drops for the biggest wire services in addition to sites like eBay and Ask.com.

Several blogs have since debated what the changes mean for PR–and we asked Gijs Nelissen, co-founder of CRM provider Prezly, for his take.

PR Newswire Promises Not to Give Stock Traders Early Access to Press Releases

shutterstock_141025099

Of course I use Uber.

We know how tired you must be of reading variations on the question “do press releases even matter anymore?”

In the world of high-frequency stock trading, the answer is “oh hell yes they do”–and according to parties like New York attorney general Eric Schneiderman, basic releases can be worth millions of dollars to cut-throat traders who receive them literally milliseconds before the general public and make lightning-fast buy/sell decisions based on the information contained within.

Today PR Newswire officially joined its two primary competitors, Business Wire and Marketwired, in agreeing to curtail that practice.

What does this mean?

Read more

MTV Press Release Summary: ‘Follow Me Plz I’ll Follow U Back’

MTV

So what will the special announcement be?!

  • Has the White House reconsidered its response to the “deport Justin Bieber” petition?
  • Will Pharrell shock the world by confessing that he’s not always “Happy?”
  • Will Beyoncé admit that she’s not a real blonde?
  • …or will the super-secret host of the 2014 Video Music Awards turn out to be a teen pop star whose name we barely know?

We’re not sure. But this might be the most direct call-to-action style release we’ve ever read.

Will Anyone See Your Press Release? (An Infographic Guide)

shutterstock_92502325

Le sigh…

If we were, say, conducting a poll to determine the least popular trend story in the communications industry, something tells us that “is the press release dead?” would rank at or near the top.

Yet the conversation continues.

Friend of the site Lou Hoffman–CEO of The Hoffman Agency and blogger at Ishmael’s Corner–is no stranger to this topic. He and his design team decided to bring a bit of humor into an otherwise staid debate by creating an infographic answer to the question: what do Miley Cyrus and Robert Scoble have in common?

The answer is “more than you might think”. Unfortunately, they may be the only two people in the world who can ensure that someone will read and care about your news release.

Check out the graphic after the jump.

Read more

Hey, Look: Apple Wrote a Press Release!

shutterstock_119879914Today in Not Really News news, the sight of a rare release from the folks at Apple this morning inspired us to comb through the company’s “PR library” to review the sorts of announcements that its team deems release-worthy.

Like all releases, these range from the noteworthy (today’s Developers Conference news) to the mundane (iTunes radio available in Australia), the strategically significant (China Mobile adds iPhone to its network) to the poppy (Beyoncé “shatters” digital sales record).

Unlike many of the releases we get each day, these don’t contain any particularly flashy hooks or “pay attention to me” tricks–yet each one inspires a predictable wave of headlines across every relevant blog.

Read more

NEXT PAGE >>