TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

PRSA

Oxymoronic? September Is PRSA’s ‘Ethics Awareness Month’

ethics

The Public Relations Society of America has declared September to be “Ethics Awareness Month.”

This is a banner under which public relations practitioners everywhere should march. Strict ethical guidelines should be that fundamental to an industry that specializes in repairing and maintaining reputations. But does establishing a month for PR types focus on ethics even matter any longer? Does ethics carry as much of a place of importance as it should in this industry?

The younger this industry gets, the more ethics should matter.

How are we doing on that front?

Read more

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

PRSA CEO Murray to Step Down in June

bill_murray2012Today brings word of change at the top of our industry’s biggest trade association. William M. Murray, CEO of the PRSA for the past seven-plus years, will resign effective June 1st to pursue an unnamed opportunity “outside the communications industry.”

The org made the announcement today in both a press release and an email to members.

The release notes the role Murray played in “helping to drive forward an extended period of structural growth for the organization”; the New York Society of Association Executives named him its Outstanding Association Executive of the Year for 2009.

Read more

PRSA-LA Invites You to a Virtual Happy Hour with Top Tech Journalists

shutterstock_154327886

We don’t know about you, but we’re quite ready for happy hour!

The “happy hour” in our headline doesn’t involve discounts on cocktails, but that doesn’t make it any less interesting: the Los Angeles branch of PRSA will launch its own Google+ hangout next Tuesday in order to better connect PR pros around the country with West Coast tech writers.

The facts you need to know:

Read more

3 Experts Explain How Brands Can Avoid a Sochi Games #PRFail

shutterstock_166713464

Lots of brands obviously want to promote during the 2014 Winter Olympics in Sochi. But they also want to avoid what happened to Coke and McDonald’s, which got a lot of bad press after gay-rights activists criticized their campaigns and hijacked the #CheerstoSochi hashtag in protest of Russia’s new anti-gay laws.

AT&T, on the other hand, just made news for becoming the first major company to actively speak out against those same laws and pressure other brands to do the same.

So how can brands create Olympics campaigns without running into the troubles encountered by Coke and McD’s? We talked to three PR and social media experts to get their opinions.

Read more

Here’s Why Every MBA Program Should Teach Strategic Communications

shutterstock_79498447

Obvious question of the day: how important is communications to the business world? The answer, as we all know, is “extremely”—but if you’d asked business executives ten years ago you would have gotten a very different response.

Corporate leaders now understand the value of public relations, but MBA programs are only beginning to catch up. The result, according to a white paper recently published by the Arthur W. Page Society, is a global community whose leaders are not properly trained in the art of corporate comms.

Read more

What Does the Media Do to Piss Off PR?

shutterstock_100439611-1 What, you can’t type a simple “No, thank you?”

The top item on our recent guest listicle “5 Things PR Does That Piss off the Media” was “send too many press releases.”

OK, but are we really the bad guys here? What about the things they do that piss us off?

Read more

Meet PR’s Diversity Problem

shutterstock_107994005First the good news: our business gets a lot of credit for employing more women than most (though we still lag in terms of female executives).

According to major organizations on both sides of the Atlantic, however, ethnic diversity remains a problem.

The Public Relations Consultancy Association—Europe’s largest industry trade group—just announced an audit to better measure the state of diversity in the business. The audit will apply to both agency and in-house teams, and its questions will concern “fair recruitment practices and diversity and equality policies.”

The PRCA launched a Diversity Network earlier this year after studies found that, while 14% of UK residents belong to a minority group, only 8% of PR/marketing/advertising industry employees can say the same—and a whopping 90% of PR professionals are white. The reason for this gap, according to another PRCA study, is that awareness of the industry among minority groups is low.

The United States faces a very similar challenge.

Read more

PRSA Partners with American Cancer Society for 2014 Conference

PRSA Conf '13 - ACS Announcement

L to R: Colleen Fitzwater (ACS), Rebecca Andersen (PRSA’s National Capital Chapter), Bill Murray (PRSA National), Joe Cohen (PRSA, MWW), Jeff Ghannam (NCC) and Sabrina Kidwai (NCC)

The Public Relations Society of America just announced that the American Cancer Society will be its philanthropic partner for the 2014 International Conference to be held next October 11-14 in Washington, D.C.

As you can see from the pic above, the event’s theme will be “Leading the Way: A Fearless Future for PR”, with heavy emphasis on using the power of influence to “enact positive change.”

Joe Cohen, MWW Group SVP and PRSA National Chair-Elect, explained why the ACS pairs so well with that theme in an official statement:

Read more

How Can PR Take Content Distribution Into the Mobile Age?

shutterstock_135797666In the age of the smartphone, using traditional email press releases to reach your target audience can feel a bit like performing brain surgery with a pair of scissors. So how can PR make sure the right message hits the right people at the right time—content and all?

Earlier this year we interviewed PR veteran Jeff Corbin on theIRapp, an application that helps those in charge of investor relations stay in touch with the people who matter most. At this week’s PRSA International Conference in Philadelphia, Corbin unveiled a new version of his product called theCOMMSapp, which he designed to serve the needs of a wider swath of the PR/corporate communications discipline.

Before the event, we had a chance to talk to him about the new product and about the PR industry’s need to go mobile ASAP. In the simplest terms, Corbin says it’s all about taking the message to them rather than making them come to you. Here are some excerpts from our conversation:

Read more