I was trolling through AdAge last week—as is my routine for finding jocular pieces of information—and came across the article “One Small Fix for Broken RFPs: A Little Feedback, Please“ by Mark Simon.
The following was a lovely call out quote for me:
This isn’t about changing your mind or challenging your decision. It’s not an appeals process. All anyone wants is to learn from the experience so they can be smarter next time. Scottish author Samuel Smiles said, “We learn wisdom from failure much more than success.” Which is another way of saying: Give it to me straight.
To wit, the church said “AMEN!”
Requests for Proposals (RFPs) — namely, the governmental ones — are the banes of existence for every agency. Don’t get me wrong, they are vital to the economic foundation of most smaller agencies. One RFP can create a retainer that will pay for a year of overhead, but those heads need to get lobbed off and leap through rings of fire to pitch said RFP.
So, given what we know about RFPs and understanding popular opinion, to RFP or not to RFP? Pros and cons after the jump: