In what might seem like one of the least surprising findings in recent memory, a study published by MSLGroup found that bad behavior and messaging mistakes are amplified by social media.
Some stats from the survey of senior comms professionals in the EMEA region, as posted on the UK blog The Drum:
- 74 percent of companies have seen their communications strategies change since the advent of social
- 85 percent say social has increased the reputational affects of mistakes
- 77 percent think that empowering team members as “brand advocates” would be helpful
- But 75 percent worry about losing control of the message if they do so