Now that you’ve watched Google‘s slick 2013 ‘zeitgeist’ vid, a couple of questions: Ever get the feeling that your earned media placements aren’t reaching the right people? Ever wonder what, exactly, we spend all our time reading?
This survey on the year’s most clicked stories by “newspaper alum” Bill Lucey offers some answers that may strike you—depending on your temperament—as either funny or a little sad.
The top of the list is obvious: Edward Snowden, the Boston Bombing, the appointment of Pope Francis and the Ariel Castro kidnapping story captivated us all this year. You’ll find some surprises after the jump, though.