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Research

Millennials, Fashion and Brand Loyalty: What Does It All Mean?

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“Omni-channel engagement & insights platform” maker Punchtab doesn’t just sponsor cool events like the one we attended earlier this month–they also produce their own studies.

The most recent report from the company concerns three things of great  interest to every PR/advertising/marketing pro around: Millennials, their buying habits, and the ways in which to convince them to keep spending money on your brand.

The biggest surprise from the survey of 1,200 young people is that they rely less on social for product recommendations than you might expect, given all the headlines:

60% of young women learn about brands from direct contact/word-of-mouth

They’re also fond of loyalty programs–as long as those programs deliver. More findings and an infographic or two after the jump.

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STUDY: What Will ‘the Internet of Things’ Look Like in 2025?

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Predicting the future of technology is a fine art indeed.

The invaluable Pew Research Center is as good as anyone at testing the winds to see which way things will go–and the center’s latest report, created to coincide with the World Wide Web’s 25th anniversary, takes a shot at it.

So what will this “Internet of things” look like a decade down the road? Let’s see what “1,867 experts and stakeholders” had to say about it…

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Retail Study Reveals the Key to Social Media Engagement: Crotch Shots!

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Engagement: it’s one of the key words of the moment, but it means different things to different people–and even those with a clear definition sometimes struggle to figure out how to make it happen.

A recent honest-to-goodness data study by offbeat clothier Betabrand found that the solution to the problem is simple: your brand has to give the people what they want on social media. In this case, what they want is…crotch shots.

We spoke to the company’s head of advertising Julian Scharman to learn more.

His data is real, and it’s spectacular.*

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Research Says You Can Tell Whether Someone Is More Likely To be an Android or an iPhone Owner

smartphonesDo you invest in the stock market? Drink wine? Fly on an airplane? Then there’s a good chance you own an iPhone rather than an Android.

Research by Battery Ventures suggest  that there are certain characteristics that will indicate which kind of mobile device you’re more likely to own. If you take public transportation, prefer to drink beer, identify as a religious person, eat fast food and smoke, you’re more likely to own an Android. (Also, you might need to visit the doctor and hit the gym.)

In other words, fancy = iPhone. Not so fancy = Android.

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These Companies Are the ‘Best Corporate Citizens’

100BestList.pdfWhat exactly makes a company a good “corporate citizen?” In order for Corporate Responsibility Magazine to determine the answer to this question, its research team considers and documents 298 data points pertaining to seven different categories: environment, climate change, employee relations, human rights, governance, finance, and philanthropy.

The result is a list of the top 100 corporations that have done the best across the board over the past year. The newly-released 2014 list features the following companies in the top spots:

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STUDY: How Do Journalists Use Social Media Today?

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We’re all very aware that journalism on the whole is having something of a “moment”. Thankfully, The Indiana School of Journalism has attempted to answer some of the central questions in media and PR with a report on the state of the practice that is essential reading for every communications professional worth his or her salt.

As The Washington Post reported this week, two professors at the school surveyed more than 1,000 pro newsmen and women to create “The American Journalist in the Digital Age“, the latest edition of a survey they’ve run approximately once a decade since 1971.

Takeaways and cool graphs* after the jump.

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Top Marketing Execs Call PR an ‘Underutilized Strategy’

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It’s nice to have the occasional research project confirm the value of the work you do, isn’t it?

While inbound marketing agency PR 20/20‘s 2014 Marketing Score Report might seem self-interested, it provides us with a glimpse inside the thought processes of dozens of top-level execs as they rate their own performances over the past year.

Here’s the big takeaway: survey participants were least satisfied with their own performances on the PR front–and they know that they need to improve. What are their major areas of concern? You guessed it: content and media relations.

We recently spoke to PR 20/20 CEO Paul Roetzer to get his take on the results.

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Journalists’ Pay Not Keeping Up with…Anything, Really

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Get ready to feel a little more sympathy for your journalist contacts.

We all know that full-time editorializing has never paid as well as it should unless your name happens to be E.L. James, but a new report in the American Journalism Review clarifies just how true that is.

The fact that an American reporter’s mean salary rose 10.7% “from $40,090…to $44,360″ in the decade between 2003 and 2013 is already a little depressing, but the fact that the mean salary for all occupations rose at nearly three times that rate (from $36,210 to $46,440) is more upsetting.

Unfortunately, this is just another confirmation of the fact that fewer Americans see journalism as a legitimate and sustainable career option.

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NASDAQ Paper: ‘What Do Journalists Want?’

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Last week NASDAQ‘s Corporate Solutions group and Ragan Communications published a white paper titled “What Journalists Want” that outlines general trends in PR/writer relations.

Much of the paper concerns points that seem basic but may be easily forgotten: maintain and regularly update your contact list, pitch infographics whenever possible, include embed codes with all videos, send mobile-friendly content, etc.

Professors and scribes offer always-relevant advice like “send useful materials to writers even if it doesn’t concern your client” (an idea we support 115%) and “be specific and direct with email subject lines, using the word ‘you’ to directly address the recipient.”

These are all useful tips, but they’re also familiar to most veterans of the media relations practice.

On that note, we spoke to Mike Piispanen, VP of PR solutions at NASDAQ OMX, to get some additional thoughts on the paper.

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STUDY: Consumers Don’t Trust Your Retail Clients with Their Credit Cards

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Despite Target’s best efforts, it seems like the damage is done: according to a recent survey conducted by the nonprofit org American Consumer Credit Counseling, nearly 7 in 10 Americans don’t trust retailers with their data.

Here are the big findings:

  • 64% of participants “don’t trust” retailers with their credit/debit card data
  • 42% say they’re now more likely to pay with cash or check

And this isn’t just paranoia, either.

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