“Omni-channel engagement & insights platform” maker Punchtab doesn’t just sponsor cool events like the one we attended earlier this month–they also produce their own studies.
The most recent report from the company concerns three things of great interest to every PR/advertising/marketing pro around: Millennials, their buying habits, and the ways in which to convince them to keep spending money on your brand.
The biggest surprise from the survey of 1,200 young people is that they rely less on social for product recommendations than you might expect, given all the headlines:
60% of young women learn about brands from direct contact/word-of-mouth
They’re also fond of loyalty programs–as long as those programs deliver. More findings and an infographic or two after the jump.