Last week NASDAQ‘s Corporate Solutions group and Ragan Communications published a white paper titled “What Journalists Want” that outlines general trends in PR/writer relations.
Much of the paper concerns points that seem basic but may be easily forgotten: maintain and regularly update your contact list, pitch infographics whenever possible, include embed codes with all videos, send mobile-friendly content, etc.
Professors and scribes offer always-relevant advice like “send useful materials to writers even if it doesn’t concern your client” (an idea we support 115%) and “be specific and direct with email subject lines, using the word ‘you’ to directly address the recipient.”
These are all useful tips, but they’re also familiar to most veterans of the media relations practice.
On that note, we spoke to Mike Piispanen, VP of PR solutions at NASDAQ OMX, to get some additional thoughts on the paper.