Celebrity endorsements are the bread and butter of no-brainer marketing–whether an organization is trying to sell sneakers or stop poverty, a famous face’s stamp of approval can go a long way to getting the public to do, buy, or donate to something. But what’s a small charity to do when they want the power of a major endorsement, but haven’t the money or clout to get it?
They get creative.
A fundraising move by Stop Darmkanker, a Belgian nonprofit dedicated to ending colon cancer, has both proven the power of celebrity (even when that celebrity isn’t actually involved) and finally answered old Will’s famous question, “What’s in a name?”
If that name happens to be “Brad Pitt,” the answer is: the ability to help an organization you’re not even involved with meet its fundraising goal…and then triple it. 314%, to be exact.