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Gisele Bundchen Hits Back At Critics Of Her Under Armour Deal With Their Own Words

gisele under armourGisele Bundchen is one of the new faces of the Under Armour athletic brand, joining ballerina Misty Copeland, tennis player Sloane Stephens, skier Lindsey Vonn and others in the effort — called I Will What I Want — to reach a female market. The five-year, $25 million contract is the largest of her career so far. And an interesting choice given Bundchen’s career in fashion and beauty, with contracts spanning Victoria’s Secret, Pantene shampoo and Versace.

Under Armour announced that it was going to launch its first global campaign targeting women back in June. The $15 million effort is meant to help grow the company’s sales in women’s apparel. Under Armour sells $500 million per year in merchandise, about a third of it in women’s gear.

But there are some who are anti-Gisele for this gig, mostly because she’s a supermodel and not an athlete.

Gisele and Under Armour aren’t taking the criticism lying down.

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Aaron Paul TV Ad Accidentally Turns On Xbox Ones, Annoys the Hell Out of People

One of the coolest things about the Xbox One is arguably its Kinect voice command feature, so of course Microsoft would want to highlight this capability in its new ads — but apparently the demonstration is working a little too well.

The new spot features Aaron Paul of “Breaking Bad” using his Xbox One in all its voice command glory, but when Paul tells his console to turn itself on, he’s accidentally turning on consoles in living rooms everywhere. Xbox One owners have taken to Twitter to share their surprise, amusement, and, at times, sputtering frustration.

 

Intentional? Probably not. Interesting? Definitely. Mike Cannon of Tech Times brings up an eerie thought: if an ad can do this by mistake, how long until marketers start doing it on purpose? Read more

The Dockers ‘Dad Pants’ Campaign Works on a Few Different Levels


Father’s Day might be over, but the awfulness of dad pants lives on. To help remedy that, Dockers has its #StopDadPants campaign. And even better, the brand has chosen a big-name football couple — San Francisco 49ers coach Jim Harbaugh and his wife Sarah — to serve as the face of this effort.

This campaign is a great example of a marketing and PR effort that brings it all together — spokespeople, sports, hashtags, advertising, etc — to speak volumes about the brand and reach its audience.

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‘Hip Spectacles and No Testicles.’ Meet the Furry New Face of Pet Population Control

scooter-neutered-cat-2-hed-2014

When we think PSAs about pet population control, we think 30-second guilt trips brimming with the sad faces of caged, abandoned animals and statistics that would make even the hardest heart bleed. But the latest spots from from givethemten.org and agency Northlich/Cincinnati approach this serious issue in an entirely different way; his name is Scooter the Neutered Cat, and what he lacks in virility, he makes up for in attitude and sheer smoothness.

In one of the campaing’s videos (after the jump), Scooter — in his deep, Shaft-like voice — shares insights like: “It’s hip to be snipped,” “I no longer mark my territory; it comes to me,” and “getting my berries picked didn’t just make me a cooler cat; it helped in the fight against feline overpopulation.”

We think this humorous twist on a decidedly-unfunny issue is actually quite effective; the problem with heart-wrenching PSAs is that people flip the channel so as to avoid having their entire day overcast by gloom, and thereby miss the message. This campaign, however, manages to use wit and entertainment to keep viewers, but also mixes in the necessary dose of reality. For instance, while the main page of the website amusingly offers a free T-shirt to anyone who pledges to “go gonad-free,” it also features a countdown at the top of the page informing readers that every twenty minutes, a kill shelter takes the life of a cat.

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It Might Be Spring, But Lorde Is Bringing Her Gothiness To MAC

lorde macMAC is giving us a sneak peek of the new lipstick they’ve created based on the dark, purple-y awesomeness that we’ve seen on Lorde.

Those who are following the latest in lipstick news already know that Lorde mixed two MAC shades — Heroine and Cyber — to create what we saw on the Grammys. (Also at the Grammys — finger dip dying, which is great.) Now there’s a full-on makeup line launch that’s starting with the lip shade at right that’s called Pure Heroine, which is also the name of the singer’s debut album. The collection, out June 5, also includes a liquid eyeliner pencil.

Lorde has clearly made her mark with an award-winning album, but it’s interesting that’s she’s also becoming a beauty icon. She’s made a point of actively rejecting the beauty rules that we’ve gotten accustomed to.

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Midlife Crisis? Ronald McDonald Gets Makeover and Joins Twitter

la-fi-mo-ronald-mcdonald-makeover-20140423It seems the 51-year-old Ronald McDonald is having a midlife crisis. He’s getting a makeover and a new wardrobe, and has decided to become tech savvy — all at once.

With all the “McFail” we’ve been covering lately, maybe McDonald’s decided it was time to draw the attention away from the negative news stories, and instead re-focus it on its brand’s beloved mascot. Or maybe the company wanted to reclaim its own spokesman after Taco Bell hijacked the Ronald McDonald name in its most recent breakfast campaign.

Either way, the changes are coming, and the fast food chain is hoping social media interaction and increased sales will come along with them.

The clown-like Ronald McDonald that the public has been familiar with since his debut in the 60′s wears giant red shoes, a yellow jumpsuit over a red-and-white striped shirt, and a flaming red wig. While the new incarnation will keep his clown makeup, wig, and comical shoes, the rest of his outfit can best be described as beach comber meets dress-down Friday meets The Warblers from “Glee”.

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Japan Chooses Pikachu to be Mascot of 2014 World Cup

Pikachu Named Mascot of the 2014 World Cup - IGNPlease, please tell us that when this decision was made, someone stood up and cried out with epic emotion, “Pikachu, I choose you!”

The Japan National Football team (or the “Samurai Blue”) will have some serious power in its pocket come the 2014 World Cup; Adidas, which designs the team’s uniforms, announced a partnership agreement with Nintendo that will make the adorably electric Pikachu the official face of this year’s team. Along with some of his fellow Pokemon like Charmander, Squirtle and others that appear in the recently released games Pokemon X and Pokemon Y, the globally-recognizable Pikachu will be tasked with sharing his “electrifying boost” with Japan’s best soccer players.

To make this branding partnership and cross-promotion complete, the team should totally take the field to this song, no?

Why Social Media Loves Domino’s Pizza (UK) and Perverts May Too

Domino’s Pizza is yum-yum-good-times food. A global brand that feeds millions of people its greatness. And then there are the randy misfits who enjoy the Domino’s brand for, shall we say, other things. 

Meet Lad Vigo, or at least, that’s what his Twitter handle says. Lad thought it would be a sage consumer decision to notify his favorite pizza chain in the UK that he just boinked a pepperoni and subsequently torched his uh, little sausage.

And the inexplicable conversation that ensued — all via Twitter — is so worth a delivery of the highest order.

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Under Armour’s Olympic-Sized Attempt at Damage Control

UA speed skating suit

Sure, it looks cute but what a drag. AmIRight?

Earlier this week, there was an international kerfuffle over Under Armour’s ingenuity and allegedly having a hand in the U.S. Olympic Speed Skating Team sucking in Sochi. Although Shani Davis and Heather Richardson were trying to take the high road, be good craftsmen and not blame their tools, they took the road always traveled, wadded up the aerodynamic suit, dropped trow and blamed Under Armour.

Why? Back flap. Sounds like a problem for Weight Watchers, right?

Well, even the dietary wunderkinds there couldn’t help this foot-in-mouth disorder. The clothing maker was stumbling upon many tongues to figure out how to spin its way out of this. And now, it found a hero … actually, a heroine. She is the betrothed to Eldred Woods, U.S. injured downhill skier Lindsey Vonn.

Wait, what?

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Is This the ‘Most Secretive White House’ in U.S. History?

jillabramsonThat bold claim came forth last week, loaded with ire directed at one President Barack Obamaif that’s his real name [cue the Law & Order doink doink].

The vitriolic assertion ruffled a few feathers at 1600 Pennsylvania Ave, but it wasn’t some run of the mill “I-am-pissed-because-that’s-not-the-dude-I-supported” complaint—it came straight from New York Times editor Jill Abramson, as seen in the snazzy screen shot to your left.

ICYMI: Abramson was giving an interview to Al-Jazeera America‘s John Seigenthaler (former Washington bureau chief for the NYT) when she threw out this statement:

It is the most secretive White House that I have ever been involved in covering…I dealt directly with the Bush White House when they had concerns that stories we were about to run put the national security under threat. But, you know, they were not pursuing criminal leak investigations. The Obama administration has had seven criminal leak investigations. That is more than twice the number of any previous administration in our history. It’s on a scale never seen before. This is the most secretive White House that, at least as a journalist, I have ever dealt with.

And that led to this

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