It seems the 51-year-old Ronald McDonald is having a midlife crisis. He’s getting a makeover and a new wardrobe, and has decided to become tech savvy — all at once.
With all the “McFail” we’ve been covering lately, maybe McDonald’s decided it was time to draw the attention away from the negative news stories, and instead re-focus it on its brand’s beloved mascot. Or maybe the company wanted to reclaim its own spokesman after Taco Bell hijacked the Ronald McDonald name in its most recent breakfast campaign.
Either way, the changes are coming, and the fast food chain is hoping social media interaction and increased sales will come along with them.
The clown-like Ronald McDonald that the public has been familiar with since his debut in the 60′s wears giant red shoes, a yellow jumpsuit over a red-and-white striped shirt, and a flaming red wig. While the new incarnation will keep his clown makeup, wig, and comical shoes, the rest of his outfit can best be described as beach comber meets dress-down Friday meets The Warblers from “Glee”.